Taylor Bryant

Brooklyn, New York

Writer and Editor at Beauty Independent

"freelance journalist” formerly @nylonmag + @refinery29 [email protected]

Articles

Motorheadline: High heat can bring big problems

3 weeks ago | theaugustapress.com | Taylor Bryant

The Augusta Press encourages and welcomes reader comments; however, we request this be done in a respectful manner, and we retain the discretion to determine which comments violate our comment policy. We also reserve the right to hide, remove and/or not allow your comments to be posted.
The Real Cost Of PR For Indie Beauty Brands-And What They Get For It

3 weeks ago | beautyindependent.com | Taylor Bryant

In a May 20 post on TikTok as part of her “Founder Diaries” content series, Poom Cosmetics founder Irene Ham recapped a meeting she had with an unnamed public relations agency in which the agency quoted her a rate of $2,000 a month, too much for her baby brand’s budget. The PR agency also mentioned that, to be considered by retail buyers, brands need to have a distribution center, brand deck and around 100,000 social media followers per platform.
Aussie Fragrance Brand Smooch Body Comes For Sol De Janeiro Customers As It Expands To The US

3 weeks ago | beautyindependent.com | Taylor Bryant

As body mists proliferate in beauty, Aussie fragrance brand Smooch Body wants to give American fans of them another alternative to Sol de Janeiro. The 2-year-old specialist in body mists has arrived in the United States via a new partnership with Revolve with an eye toward riding the body mist wave.
Primally Pure's Ad Campaign Calling Sunscreen "Poison" Provokes Beauty Industry Outrage—Purposefully

1 month ago | beautyindependent.com | Taylor Bryant

Primally Pure’s advertising campaign provocatively proclaiming its new sunscreen Sun Cream SPF 30 is “100% poison-free” and, “The sun isn’t poison, but your sunscreen is,” was created to instigate discussion—and it certainly has, with beauty industry insiders, social media critics and even a dermatologist featured in the campaign, Teo Soleymani, condemning the brand for stoking fear about sunscreen usage as it tries to sell sunscreen.
How Menopause Skincare Brand Caire Beauty Is Adapting Fundraising Strategies For Today’s Challenges

1 month ago | beautyindependent.com | Taylor Bryant

In 2020, co-founders Celeste Lee and Lorrie King sought to raise $1.5 million in funding for Caire Beauty, the skincare brand addressing symptoms of menopause that they launched that year. They managed to pull in around $600,000 from family, friends and Entrepreneurs Roundtable Accelerator, which chipped in $100,000. Now, they’re fundraising again with the goal of securing $1.5 million, but Caire has greater traction.
Motorheadline" New Tech must meet the needs of the present and the future

1 month ago | theaugustapress.com | Taylor Bryant

1970's sign on red /yellow gas pump showing it is leaded gas. White sign with black lettering secured with silver screws.For use as a motor fuel only. Contains Lead ( tetraethyl )Leaded Fuel. Photo courtesy of iStock. As automotive tech moves forward, engineers need to keep in mind, sometimes even the best laid plans come with unintended consequences.
Beame Gives Gen Z Reasons To Reapply Sunscreen With Fun Stickers And Spray

1 month ago | beautyindependent.com | Taylor Bryant

While awareness of the importance of sunscreen usage for protecting against ultraviolet rays has become widespread, regular remains elusive. London-based brand Beame aims to change that. “We know gen Z wears sunscreen, but 70% of the U.K. population actually don’t reapply it,” says founder Eniye Okah. “No one was doing anything about this fact, even though that’s how sunscreen works.”Launched in March this year, Beame is out to make sunscreen application easy and fun for gen Z consumers.
The #6MonthsToSephora Playbook: How 4AM Skin Is Preparing For Retail

1 month ago | beautyindependent.com | Taylor Bryant

Sephora likes to get “in the kitchen” with brands, guiding their products, messages, prices and design grounded in its understanding of customers, but rarely does the public catch a glimpse of that process—at least until now.
"A Sign You Are Innovating": Mirai Clinical Founder Koko Hayashi On Two "Shark Tank" Appearances With No Deal

1 month ago | beautyindependent.com | Taylor Bryant

Six years after failing to secure a “Shark Tank” deal for app and sleep tape seller Koko Face Yoga, founder Koko Hayashi was back on the ABC pitch contest television program Friday with another business, Mirai Clinical, but achieved the same outcome. The five small-screen investor judges or “sharks”—Mark Cuban, Kevin O’Leary, Barbara Corcoran, Lori Greiner and Robert Herjavec—rebuffed the brand’s ask of $500,000 in exchange for 5% equity at a $10 million valuation.
Katini Skin Launches At Sephora With Lower Prices

1 month ago | beautyindependent.com | Taylor Bryant

Katini Skin, which started in luxury skincare with distribution at retailers Neiman Marcus, Bergdorf Goodman and Saks Fifth Avenue, has repositioned itself as masstige and landed on Sephora’s website. “We wanted to make sure that we are a luxury brand, but we also want to be accessible to all people,” says founder Katini Yamaoka.