Teddy Cambosa

Regional Tech Journalist at MARKETECH APAC

Freelance Writer at Freelance

Writing for @MarketechAPAC, @vtubernewsdrop, @IBTimesUK, @medicaldaily, @AniTrendz | Ex-@animecornernews | Semi-active VTuber fan, partial F1 fan

Articles

Bushells returns to its roots in heritage-focused relaunch campaign by Think HQ

4 days ago | marketech-apac.com | Teddy Cambosa

Australia – Iconic Australian tea brand Bushells has unveiled a major brand refresh, spearheaded by a heritage-inspired campaign from communications agency Think HQ. Titled ‘Your Come Back Cuppa’, the campaign coincides with the release of a new packaging design and aims to reconnect the brand with its 130-year legacy of comfort, community, and tradition. The campaign taps into nostalgia with a creative strategy that blends past and present.
Dollar General Sees 5.3% Spike as US Shoppers Flock to Discounts Amid Tariff Pressures

4 days ago | ibtimes.co.uk | Teddy Cambosa

While many US retailers are feeling the squeeze from tariffs imposed by President Donald Trump, discount chains like Dollar General are thriving. The company reported a 5.3% jump in net sales for Q1 2025, reaching $10.4 billion (£7.69 billion), as more Americans across all demographics turn to budget retailers for essential purchases. Amid growing uncertainty over product availability and rising prices at major retail chains, Dollar General's value-driven approach appears to be resonating.
PH senate approves final reading for bill on MTRCB's regulatory scope on online streaming platforms

5 days ago | marketech-apac.com | Teddy Cambosa

Manila, Philippines – The Philippine Senate has recently approved the final reading for a bill that will strengthen the regulatory powers of the country’s media review body, the Movie and Television Review and Classification Board (MTRCB), to now also include online streaming platforms such as Netflix and Disney+. Said bill, filed as Senate Bill No. 2805 or the MTRCB Act, has been pushed by Senator Robinhood C.
OMD named media agency of record for Under Armour across APAC

5 days ago | marketech-apac.com | Teddy Cambosa

Singapore – Omnicom Media Group agency OMD has secured a major regional win, being appointed media agency of record (AOR) for Under Armour in the Asia-Pacific region. The decision follows a competitive six-month pitch process involving agencies from multiple holding companies. Under the new mandate, OMD will oversee brand and performance media planning and buying across key APAC markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong.
M+C Saatchi Group appoints Karen Boswell as global CEO of digital experience, performance & consulting

5 days ago | marketech-apac.com | Teddy Cambosa

London, United Kingdom – M+C Saatchi Group has appointed Karen Boswell as its new global CEO of digital experience, performance & consulting, as the agency continues to sharpen its focus on data, AI, and marketing technology. Boswell will join the company in July 2025, taking charge of its media and consulting operations, as well as its growing Intelligence unit.
Carlsberg celebrates Bornean heritage with artist-edition cans, festive campaign via Havas MY

5 days ago | marketech-apac.com | Teddy Cambosa

Kuala Lumpur, Malaysia – Carlsberg Malaysia has launched its annual ‘Raikan Kebanggaan Sabah & Sarawak’ campaign in partnership with Havas Malaysia, celebrating the cultural heritage of East Malaysia through specially designed artist-edition packaging and a series of community-driven initiatives.
APACD to integrate with PRCA to strengthen regional PR community

5 days ago | marketech-apac.com | Teddy Cambosa

Singapore – The Asia-Pacific Association of Communications Directors (APACD), a regional network of in-house communications professionals, has announced its integration with the Public Relations & Communications Association (PRCA), one of the largest PR professional body globally. The move aims to enhance collaboration, capability-building, and professional development opportunities for corporate affairs and communications leaders across Asia-Pacific.
HSBC Invests £2.95b Amidst Scaling Back of SME-Centric US Biz

5 days ago | msn.com | Teddy Cambosa

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Gambling on Private Credit Business: HSBC Invests £2.95b Amidst Scaling Back of SME-Centric US Biz

5 days ago | ibtimes.co.uk | Teddy Cambosa

Amidst a continued strategy to focus its business on Asia and EMEA, financial services giant HSBC has announced a commitment of US$4 billion (£2.95 billion) towards its private credit funds. The latest move from HSBC also follows the recent closure of its US business unit, which primarily serves small and medium enterprises (SMEs), signalling a move for the company to target bigger fish for its wealth management portfolio. What's In HSBC's Private Credit Investment?
Tilt appoints Subbaraju Alluri as chief executive officer for SEA

6 days ago | marketech-apac.com | Teddy Cambosa

Singapore – Integrated creative agency Tilt, a subsidiary of HM International Holdings Limited, has appointed Subbaraju Alluri as chief executive officer for Southeast Asia, signaling a major step in its regional expansion strategy. Alluri, who brings more than 20 years of leadership experience in marketing and communications across Asia, will oversee Tilt’s growth strategy in Singapore and key Asian markets.