Terri Ross

3 weeks ago | medestheticsmag.com | Terri Ross

The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group. Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics. They have an estimated $360 billion in disposable income and strong influence over their families' purchasing decisions. Medical aesthetic practices must adopt strategies tailored to meet Gen Z’s unique values and preferences.

1 month ago | medestheticsmag.com | Terri Ross |Rebecca Lane |Tony Scianna |Tanna Donalson

In today’s landscape of medical aesthetics, the patient experience no longer ends at the treatment chair. Patients increasingly seek a full spectrum of care, with solutions that enhance, extend and maintain their results. This shift creates a huge opportunity for practices to incorporate retail as a core revenue driver, benefiting patients and the practice’s bottom line.

2 months ago | medestheticsmag.com | Terri Ross

The medical aesthetics industry, known for its rapid growth and innovation, is facing a significant challenge. According to recent reports, the market has experienced a downturn of 22% over the last year. As practices grapple with fluctuating demand and evolving patient expectations, it is more crucial than ever to focus on revenue optimization strategies that ensure sustainable growth.

Oct 16, 2024 | medestheticsmag.com | Terri Ross

Creating a thriving medical aesthetics practice is about more than just offering exceptional treatments. It’s about fostering a positive team culture and embodying strong leadership so that your team feels appreciated and respected, which leads to long-term employee retention.

Sep 23, 2024 | medestheticsmag.com | Terri Ross

As an aesthetic practice owner or manager, you know that the aesthetics industry is highly competitive. Attracting new clients and retaining existing ones requires not only exceptional service but also robust marketing strategies. While some large practices may have a dedicated, in-house marketing specialist, most practices turn to outside marketing vendors for their expertise and strategic resources.