MedEsthetics

1 month ago | medestheticsmag.com | insightful. Subtlety |Rebecca Lane |Tony Scianna |Maggie Walker

As the owner of medical spa Shot Bar and healthcare practitioner, I make it my priority to stay on top of “what’s hot” in aesthetics because I want to ensure safe practices while making sure the treatments I offer at Shot Bar Medspa, located in Chicago, are effective. Evidence-based practice guides me in everything I do, and I do not make decisions based on trends alone.

1 month ago | medestheticsmag.com | Terri Ross

The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group. Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics. They have an estimated $360 billion in disposable income and strong influence over their families' purchasing decisions. Medical aesthetic practices must adopt strategies tailored to meet Gen Z’s unique values and preferences.

2 months ago | medestheticsmag.com | Rebecca Lane |Tony Scianna |Maggie Walker |Tanna Donalson

Sun protection is essential for safeguarding the skin from long-term damage caused by harmful UV rays, including hyperpigmentation, wrinkles and signs of premature aging. UV rays penetrate the skin, triggering an inflammatory response. Incorporating bioactive ingredients that support the skin’s natural processes has been found to protect the skin from UV damage and restore its health.

2 months ago | medestheticsmag.com | Terri Ross |Rebecca Lane |Tony Scianna |Tanna Donalson

In today’s landscape of medical aesthetics, the patient experience no longer ends at the treatment chair. Patients increasingly seek a full spectrum of care, with solutions that enhance, extend and maintain their results. This shift creates a huge opportunity for practices to incorporate retail as a core revenue driver, benefiting patients and the practice’s bottom line.

Feb 7, 2025 | medestheticsmag.com | Nancy Trent

In the realm of aesthetics, a shift is underway. The focus is no longer just about correcting visible signs of aging, but also preventing them in the first place. Preventative aesthetics, or “prejuvenation,” are becoming a dominant trend among the under-40 demographic. Medspas looking to attract this growing audience must understand their motivations, offer targeted treatments and effectively communicate their value. Log in to view the full articleIn the realm of aesthetics, a shift is underway.