MedEsthetics

3 weeks ago | medestheticsmag.com | Terri Ross

The aesthetics industry is at a pivotal point, as Gen Z, ages 15-28, emerges as a significant consumer group. Unlike older generations, Gen Z prioritizes self-expression, subtle enhancements and authenticity in their approach to beauty and aesthetics. They have an estimated $360 billion in disposable income and strong influence over their families' purchasing decisions. Medical aesthetic practices must adopt strategies tailored to meet Gen Z’s unique values and preferences.

1 month ago | medestheticsmag.com | Rebecca Lane |Tony Scianna |Maggie Walker |Tanna Donalson

Sun protection is essential for safeguarding the skin from long-term damage caused by harmful UV rays, including hyperpigmentation, wrinkles and signs of premature aging. UV rays penetrate the skin, triggering an inflammatory response. Incorporating bioactive ingredients that support the skin’s natural processes has been found to protect the skin from UV damage and restore its health.

1 month ago | medestheticsmag.com | Terri Ross |Rebecca Lane |Tony Scianna |Tanna Donalson

In today’s landscape of medical aesthetics, the patient experience no longer ends at the treatment chair. Patients increasingly seek a full spectrum of care, with solutions that enhance, extend and maintain their results. This shift creates a huge opportunity for practices to incorporate retail as a core revenue driver, benefiting patients and the practice’s bottom line.

2 months ago | medestheticsmag.com | Nancy Trent

In the realm of aesthetics, a shift is underway. The focus is no longer just about correcting visible signs of aging, but also preventing them in the first place. Preventative aesthetics, or “prejuvenation,” are becoming a dominant trend among the under-40 demographic. Medspas looking to attract this growing audience must understand their motivations, offer targeted treatments and effectively communicate their value. Log in to view the full articleIn the realm of aesthetics, a shift is underway.

2 months ago | medestheticsmag.com | Terri Ross

The medical aesthetics industry, known for its rapid growth and innovation, is facing a significant challenge. According to recent reports, the market has experienced a downturn of 22% over the last year. As practices grapple with fluctuating demand and evolving patient expectations, it is more crucial than ever to focus on revenue optimization strategies that ensure sustainable growth.