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1 week ago | 
videoweek.com | Tim Cross-Kovoor
The amount of time people spend in their cars not actually driving is on the rise. The growing popularity of electric cars (EV) means it’s becoming more common for drivers to find themselves at a loose end waiting for their car to charge. Autonomous driving capabilities are becoming more sophisticated, allowing drivers in some markets to take their hands off the wheel for part — or even all — of a car journey.
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2 weeks ago | 
videoweek.com | Tim Cross-Kovoor
French agency holding group Publicis Groupe released its Q1 financial results this morning, reporting 4.9 percent organic growth year-on-year, and reported net revenue growth of 9.4 percent year-on-year. The company also strongly reaffirmed its full year guidance of organic growth between four and five percent, a show of confidence given the turbulent macroeconomic conditions facing businesses across the globe.
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2 weeks ago | 
videoweek.com | Tim Cross-Kovoor
Barb, the UK’s primary TV measurement body, has this morning announced the launch of overnight commercial spot ratings in beta, enabling advertisers to get a preliminary measure of their ads’ performance the day after they air. While Barb already reports on linear commercial spot audiences eight days after airing, the measurement body says advertisers’ expectations around reporting speed have increased, given their ability to monitor digital campaigns in real time.
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2 weeks ago | 
videoweek.com | Tim Cross-Kovoor
Ad-supported streaming TV exploded last year says Zuzanna Gierlinska, chief commercial officer at MiQ, bringing a large volume of quality inventory to the market. But there’s a gap between the extent to which viewers have shifted over to streaming, and the level to which advertisers’ investment has tracked that shift.
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2 weeks ago | 
videoweek.com | Tim Cross-Kovoor
In this week’s Week in Review: Ursula von der Leyen floats a tax on digital ad revenues amid trade wars, People Magazine launched a TikTok-style app, and Havas reports growth in Q1.
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2 weeks ago | 
notiulti.com | Tim Cross-Kovoor
La curación puede ayudar a los editores de CTV a ganar el presupuesto de YouTubeHay algunas razones por las cuales los presupuestos no han pasado a través de YouTube al espacio de CTV más amplio tan rápido como algunos podrían haber esperado, dice Tim Willcox, vicepresidente regional, Reino Unido en Pubmatic. La vasta escala de YouTube y las diversas audiencias lo convierten en una compra muy convincente para los anunciantes, y una propuesta difícil para otras aplicaciones CTV para competir.
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2 weeks ago | 
videoweek.com | Tim Cross-Kovoor
While there are some promising examples in the UK of broadcasters putting aside their differences and working together to strengthen the overall TV market, this sort of collaboration isn’t happening in all European markets says Anne-Laure Dreyfus Coutinho, Director of TV at egta. Ego is often a blocker, as broadcasters are in some cases reluctant to work with technologies which have been developed by their competitors.
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2 weeks ago | 
videoweek.com | Tim Cross-Kovoor
There are a few reasons why budgets haven’t transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim Willcox, Regional Vice President, UK at PubMatic. YouTube’s vast scale and diverse audiences make it a very compelling buy for advertisers, and a tough proposition for other CTV apps to compete with. But curation could speed up that transition, according to Willcox, aggregating multiple CTV partners into curated marketplaces.
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2 weeks ago | 
videoweek.com | Tim Cross-Kovoor
Advertising platform Nexxen invested in VIDAA, the operating system for Hisense TVs, back in 2022, extending a previous deal which granted Nexxen exclusive access to VIDAA’s automatic content recognition (ACR) data. This data, transformed and combined with other datasets which Nexxen has access to, has a lot of interesting applications for advertisers says Hilary Goldsmith, Chief Customer Officer at Nexxen.
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2 weeks ago | 
videoweek.com | Tim Cross-Kovoor
CTV home page ads provide a unique opportunity from an advertiser’s point of view, says Chris Kleinschmidt, Vice President of Connected TV Advertising Sales at TiVo, since the format enables advertisers to reach audiences in a high attention moment just as they turn their TV on, before they dive into content (which may or may not be ad-supported). But there are challenges with defining home page ads’ place within a media plan, since they’re not pure video placements.
