Tim Nudd

Cape Elizabeth

Creativity Editor at Ad Age

Creativity editor @adage @creativitymag. Previously: @ClioAwards @MusebyClio @Adweek. Host of https://t.co/b18V6366R3, about the making of great ads.

Articles

Creamer brand Nutpods says your coffee should taste like an ’80s ballad

5 days ago | adage.com | Tim Nudd

Coffee is a nice morning ritual, but with Nutpods non-dairy creamer, it can be so much more ... smooth and creamy.
Best creative ads: Oura, Samsung, Onda Azul Institute

5 days ago | adage.com | Tim Nudd

Brands didn’t take long after Memorial Day to welcome summer, even if it’s still technically a few weeks away. We’ve got a couple of fun summer campaigns among our top 5 this week. They’re joined by a celebrity smartphone campaign, an eye-catching spot for wearable tech and an environmental journey of a long-ago movie’s fictional character.
Creative ads today: Dr. Squatch, The Economist, Heineken, Liquid Death, Sprite

1 week ago | adage.com | Tim Nudd

Among today’s highlights, Sprite celebrates those extra-hot summer moments in a campaign with responsive OOH; Dr. Squatch made a soap using Sydney Sweeney’s old bathwater; and Liquid Death presents the “Toilet Taste Test.”
Wilson, the volleyball from ‘Cast Away,’ returns in campaign about ocean plastics

1 week ago | adage.com | Tim Nudd

Hollywood’s most famous volleyball has washed ashore in a new role—as the deteriorating face of a campaign to raise awareness of plastic pollution in the oceans.
Yuzu’s Cindy Lim on building a social and dating app for the Asian community

1 week ago | adage.com | Tim Nudd

Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month with a series of contributions from guest essayists. Today, Cindy Lim, head of brand at Yuzu, writes about launching a social and dating app for the Asian community with cultural credibility and community resonance.
Rethink makes 18 creative hires, aims to become at least 50% creative talent

1 week ago | adage.com | Tim Nudd

Independent agency Rethink has made a round of creative hires across its North American offices and also announced a plan to become at least 50% creative talent—both a practical and symbolic push against the automation, consolidation and AI tools that are sweeping the industry.
Doechii and her favorite alligator launch Samsung’s Galaxy S25 Edge smartphone

1 week ago | adage.com | Tim Nudd

We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
Creative ads today: Anduril, Big Green Egg, Heineken, Staples

1 week ago | adage.com | Tim Nudd

Among today’s creative highlights, Staples brings back its iconic Easy Button (now known as “E.B.”); Big Green Egg makes an epic case for fire-grilling; and Singapore’s National Library Board makes books more exciting through AR and Snap Spectacles.
Getting older is a badge of honor in Oura’s ‘Give Us the Finger’ ads

1 week ago | adage.com | Tim Nudd

Oura has launched a new brand campaign from agency nice&frank centered on a countercultural message: that getting older is not something to fear, but something to embrace.
Injury law firm Morgan & Morgan finds the funny in ‘There’s a Reason’ spots

1 week ago | adage.com | Tim Nudd

There’s usually not much to laugh about when you need an injury law firm. But Morgan & Morgan continues its long tradition of disarming advertising in a comical new campaign centered on universal truths and the theme “There’s a Reason.”

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Tim Nudd @nudd

18 Dec 24

RT @SXMMarketing: TODAY at 5pm ET - Hip Hop Prof @AmReed2 is LIVE with @AdAge's @Nudd covering The Best Holiday Ads of 2024🏆 Some Brands o…

Tim Nudd @nudd

15 May 24

👀 https://t.co/fuZRAK5Pj0

Tim Nudd @nudd

9 May 24

Apple’s Tor Myhren on this week’s iPad ad: “We missed the mark with this video, and we’re sorry.” My scoop @adage: https://t.co/HL5qBwNJKM https://t.co/HRZZl7AStY

Tim Nudd

Articles

Creamer brand Nutpods says your coffee should taste like an ’80s ballad

Best creative ads: Oura, Samsung, Onda Azul Institute

Creative ads today: ​​Dr. Squatch, The Economist, Heineken, Liquid Death, Sprite

Wilson, the volleyball from ‘Cast Away,’ returns in campaign about ocean plastics

Yuzu’s Cindy Lim on building a social and dating app for the Asian community

Rethink makes 18 creative hires, aims to become at least 50% creative talent

Doechii and her favorite alligator launch Samsung’s Galaxy S25 Edge smartphone

Creative ads today: ​​Anduril, Big Green Egg, Heineken, Staples

Getting older is a badge of honor in Oura’s ‘Give Us the Finger’ ads

Injury law firm Morgan & Morgan finds the funny in ‘There’s a Reason’ spots

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Emails

Socials & Sites

X (formerly Twitter)

Creative ads today: Dr. Squatch, The Economist, Heineken, Liquid Death, Sprite

Creative ads today: Anduril, Big Green Egg, Heineken, Staples