Tojin T. Eapen

Jan 7, 2025 | hbritalia.it | Vijay Govindarajan |Tojin T. Eapen |Daniel J. Finkenstadt

DESIGN THINKING I consumatori cambiano e crescono. I vostri prodotti dovrebbero fare lo stesso Vijay Govindarajan, Tojin T. Eapen, Daniel J.

Dec 18, 2024 | hbr.org | Tojin T. Eapen

Personalised advertising and content, advertising and content measurement, audience research and services developmentStore and/or access information on a deviceYou can choose how your personal data is used.

Oct 14, 2024 | hbr.org | Vijay Govindarajan |Tojin T. Eapen |Daniel J. Finkenstadt

Idea in Brief The Opportunity Products that grow, or adaptable products, offer more value than products that aren’t designed to change. The Challenge Knowing what consumers want today can be difficult. To create adaptable products, companies will have to predict what customers will want five or 10 years from now. The Payoff Brands that can build adaptable products will be seen as pioneers in a market that increasingly emphasizes flexibility, longevity, and environmental consciousness.