Tom Banks

2 weeks ago | thedrum.com | Tom Banks

With just over a year until World Cup 2026 – which will be played across the US, Canada and Mexico – tournament organizer Fifa has run a poster campaign that’s seen host cities each commission a local artist to celebrate football and regional culture. Across March and April, a new poster was unveiled every two days and now they’re all live. It comes off the back of a similar project that saw each host city reveal its own sonic identity.

2 weeks ago | thedrum.com | Tom Banks

Natasha Peskin started her fledgling B2B design agency, Boring, after discovering that design agencies, in general, are either cutting themselves off from a wealthy sector ripe for communicating more effectively or doing the work and not telling anyone. At the same time, she has found that working with B2B companies takes a real level of commitment, mainly from coming up against clients that haven’t really considered the potential for their brand to communicate anything. Want to go deeper?

1 month ago | thedrum.com | Tom Banks

At the time of publishing, goods from China have been hit with a 125% tariff and the UK 10% as US President Trump plays a game of brinkmanship, which is still in its early stages. Stock markets have shown the fall out of this with an estimated £7.39tn having initially evaporated since Trump’s ‘Liberation Day’. Yesterday, markets were resurgent as Trump offered a 90 day reprieve to all countries that had not enacted reciprocal tariffs. Those that hadn’t still face a standard charge of 10%.

1 month ago | thedrum.com | Tom Banks

The 2024 film Hayao Miyazaki and the Heron tells the story of Miyazaki, the founder of the animation studio Studio Ghibli, and documents how his painstaking work consumes him; his film The Boy and The Heron took seven years to make. It’s worth bearing this in mind as we recall how last week, following ChatGPT’s 4o image generation update, it was let loose on the world and a trend quickly emerged. Users began creating images in the style of Studio Ghibli’s animated characters.

1 month ago | thedrum.com | Tom Banks

Days after Mauro Porcini left his role at PepsiCo, Samsung has today announced his appointment as its first chief design officer in a significant move for the company, which appears to show a desire to build products and services that offer a sense of desirability and relevance.