
Tom Barwick
Head of Strategy and Communication at Sport Industry Group
Head of strategy and communications at @SportIndustry | Film, sportsbiz, rugby, unpopular culture
Articles
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1 week ago |
sportindustry.biz | Tom Barwick
Lancashire Cricket has announced a record operating profit of £4.7m for a non-Ashes year, for the twelve months ended 31st December 2024. The club reported a turnover of £34.1m and a surplus before taxation of £0.2m for the year. Income from international and domestic cricket was lower in 2024 compared to the previous year, which featured an Ashes Test at Emirates Old Trafford. Two major matches in 2024, an Australia IT20 and the Roses T20, were affected by poor weather and subsequently rained off.
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1 week ago |
sportindustry.biz | Tom Barwick
Arsenal have agreed a multi-year expansion of its global partnership with global consumer electrics brand TCL. As per the agreement, TCL has become Arsenal’s official global consumer electronics partner, having collaborated as regional partners for the last two years. Having previously focused on the UK, Middle East and Africa, TCL will now take the partnership to new markets as a global partner.
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1 week ago |
sportindustry.biz | Tom Barwick
Lewis Hamilton has partnered with Perplexity AI, the US-based AI-powered answer engine.
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1 week ago |
sportindustry.biz | Tom Barwick
Agency • News • M+C Saatchi Sport & Entertainment has announced a strategic acquisition of Middle East-based marketing, communication and commercial company DUNE | 23. The deal represents the growth of M+C Saatchi Sport & Entertainment’s seventh global office since its establishment in 2004. The move also marks the first acquisition made for the agency since global CEO Robin Clarke’s appointment in October 2024.
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1 week ago |
sportindustry.biz | Tom Barwick
Football • News • Sponsorship • West Ham United and London Stadium have announced new multi-year partnerships with BrewDog, that has joined as the club’s and venue’s new official and exclusive beer partner. As part of the agreement, BrewDog is ‘already working on initiatives to enhance the matchday experience for fans next season and elevate fan experiences’ ahead of a summer full of events at Queen Elizabeth Olympic Park.
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RT @lthomasnews: A well-respected MMA coach who always posts training tips and is based out of Australia says he arrived in the U.S. for an…

May as well hand over the trophy to Bath now. Refund tickets for the final, let the players go on holiday early. #BATvHAR

Film reviews.... Gladiator 2 - 2/10 (Dreadful pastiche. Who allowed this to be made?) Horizon - 7/10 (Big old western cliché. Weird final montage) Anora - 6/10 (Good acting, too long, didn't like the ending) A Real Pain - 6/10 (Gentle. Eisenberg irks)