Tom Barwick
Head of Strategy and Communication at Sport Industry Group
Head of strategy and communications at @SportIndustry | Film, sportsbiz, rugby, unpopular culture
Articles
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3 weeks ago |
sportindustry.biz | Tom Barwick
Premier League clubs have retained the ability to sell assets such as hotels to related companies and include the revenue in their profitability and sustainability calculations. This comes after no vote was held to change the rules at a top-flight meeting on 4th June 2025. Chelsea have acted within league rules when they sold two hotels to a company linked to their owners in 2023 and included the revenue generated in their submission under the league’s profitability and sustainability rules (PSR).
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3 weeks ago |
sportindustry.biz | Tom Barwick
Tommy Hilfiger has launched a new global marketing campaign to celebrate the fashion retailer’s partnership with the F1 The Movie. In the film, Tommy Hilfiger designs the racing uniforms for the fictional F1 team APXGP and now the iconic fashion brand has revealed a brand-new capsule for the movie – The APXGP Collection. The new capsule launches today with a global advertising campaign fronted by F1® The Movie’s breakout star and TOMMY HILFIGER Brand Ambassador, Damson Idris.
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3 weeks ago |
sportindustry.biz | Tom Barwick
DAZN has released a brand-new film to officially launch its coverage of the 2025 FIFA Club World Cup. Featuring legendary boxing ring announcer Michael Buffer, DAZN’s advert features some of the tournament’s standout names including Italian TV powerhouse Diletta Leotta, Man City’s Erling Haaland, Bayern Munich’s Harry Kane, Inter Miami’s Luis Suárez and Boca Juniors’ Edinson Cavani.
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3 weeks ago |
sportindustry.biz | Tom Barwick
Cycling • News • British Cycling has extended its partnership with global consultancy Elixirr to include the Lloyds Tour of Britain. Elixirr was appointed British Cycling’s official digital transformation partner in a five-year deal announced in March. The extended partnership will now incorporate the UK’s biggest free-to-spectate live sporting spectacle, covering both the men’s and women’s races.
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3 weeks ago |
sportindustry.biz | Tom Barwick
Gary Lineker and his podcast, The Rest is Football, have partnered with DAZN, which has secured exclusive broadcasting rights to the FIFA Club World Cup in the United States. The news follows DAZN obtaining exclusive rights to stream all 63 matches of the FIFA Club World Cup in the US this summer. The tournament is set to be the most expansive edition to date, featuring 32 teams and being hosted for the first time in the United States.
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Enjoyed the Prem Rugby final yesterday but lots to be improved... Had to hop the gates as the app wouldn't load my ticket. Lots of others in same position. Karl Dickson very poor. Can't believe he's the best ref. Twickenham not fit for purpose. Huge queues for everything.
RT @FPWellman: As the events in LA unfold I was just watching the Ghorman Massacre episode of Andor with my son. Seems familiar.
RT @lthomasnews: A well-respected MMA coach who always posts training tips and is based out of Australia says he arrived in the U.S. for an…
