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Tom Barwick

London

Head of Strategy and Communication at Sport Industry Group

Head of strategy and communications at @SportIndustry | Film, sportsbiz, rugby, unpopular culture

Featured in: Favicon sportindustry.biz

Articles

  • 1 week ago | sportindustry.biz | Tom Barwick

    Lancashire Cricket has announced a record operating profit of £4.7m for a non-Ashes year, for the twelve months ended 31st December 2024. The club reported a turnover of £34.1m and a surplus before taxation of £0.2m for the year. Income from international and domestic cricket was lower in 2024 compared to the previous year, which featured an Ashes Test at Emirates Old Trafford. Two major matches in 2024, an Australia IT20 and the Roses T20, were affected by poor weather and subsequently rained off.

  • 1 week ago | sportindustry.biz | Tom Barwick

    Arsenal have agreed a multi-year expansion of its global partnership with global consumer electrics brand TCL. As per the agreement, TCL has become Arsenal’s official global consumer electronics partner, having collaborated as regional partners for the last two years. Having previously focused on the UK, Middle East and Africa, TCL will now take the partnership to new markets as a global partner.

  • 1 week ago | sportindustry.biz | Tom Barwick

    Lewis Hamilton has partnered with Perplexity AI, the US-based AI-powered answer engine.

  • 1 week ago | sportindustry.biz | Tom Barwick

    Agency • News • M+C Saatchi Sport & Entertainment has announced a strategic acquisition of Middle East-based marketing, communication and commercial company DUNE | 23. The deal represents the growth of M+C Saatchi Sport & Entertainment’s seventh global office since its establishment in 2004. The move also marks the first acquisition made for the agency since global CEO Robin Clarke’s appointment in October 2024.

  • 1 week ago | sportindustry.biz | Tom Barwick

    Football • News • Sponsorship • West Ham United and London Stadium have announced new multi-year partnerships with BrewDog, that has joined as the club’s and venue’s new official and exclusive beer partner. As part of the agreement, BrewDog is ‘already working on initiatives to enhance the matchday experience for fans next season and elevate fan experiences’ ahead of a summer full of events at Queen Elizabeth Olympic Park.

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