Sport Industry Group

Sport Industry Group is dedicated to advancing business within the sports sector by uniting the industry through exceptional events, top-notch editorial content, and an unmatched network of key players from both the British and global sports arenas. Our efforts revolve around three main themes: Share, Connect, and Celebrate.

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Lancashire Cricket reveals record profits

1 week ago | sportindustry.biz | Tom Barwick

Lancashire Cricket has announced a record operating profit of £4.7m for a non-Ashes year, for the twelve months ended 31st December 2024. The club reported a turnover of £34.1m and a surplus before taxation of £0.2m for the year. Income from international and domestic cricket was lower in 2024 compared to the previous year, which featured an Ashes Test at Emirates Old Trafford. Two major matches in 2024, an Australia IT20 and the Roses T20, were affected by poor weather and subsequently rained off.
Arsenal expand TCL partnership

1 week ago | sportindustry.biz | Tom Barwick

Arsenal have agreed a multi-year expansion of its global partnership with global consumer electrics brand TCL. As per the agreement, TCL has become Arsenal’s official global consumer electronics partner, having collaborated as regional partners for the last two years. Having previously focused on the UK, Middle East and Africa, TCL will now take the partnership to new markets as a global partner.
Perplexity AI picks up Hamilton sponsorship

1 week ago | sportindustry.biz | Tom Barwick

Lewis Hamilton has partnered with Perplexity AI, the US-based AI-powered answer engine.
M+C Saatchi Sport & Entertainment announce acquisition

1 week ago | sportindustry.biz | Tom Barwick

Agency • News • M+C Saatchi Sport & Entertainment has announced a strategic acquisition of Middle East-based marketing, communication and commercial company DUNE | 23. The deal represents the growth of M+C Saatchi Sport & Entertainment’s seventh global office since its establishment in 2004. The move also marks the first acquisition made for the agency since global CEO Robin Clarke’s appointment in October 2024.
West Ham drinks to new BrewDog deal

1 week ago | sportindustry.biz | Tom Barwick

Football • News • Sponsorship • West Ham United and London Stadium have announced new multi-year partnerships with BrewDog, that has joined as the club’s and venue’s new official and exclusive beer partner. As part of the agreement, BrewDog is ‘already working on initiatives to enhance the matchday experience for fans next season and elevate fan experiences’ ahead of a summer full of events at Queen Elizabeth Olympic Park.
Integrity & Impact Award in association with InsightX: Mel Young MBE

1 week ago | sportindustry.biz | Tom Barwick

On Thursday 15th May, Mel Young MBE, a social entrepreneur and co-founder of the Homeless World Cup, was presented with the Integrity & Impact Award in association with InsightX. Young received the award for a lifetime of work in combatting homelessness in the UK and around the world through the Homeless World Cup Foundation and the annual Homeless World Cup tournament. FEVO Sport Industry Awards 2025 Wrap Read the full story of the night here.
Brentford sign up Joma as new kit supplier

1 week ago | sportindustry.biz | Tom Barwick

Premier League football club Brentford have signed a multi-year kit supplier deal with Spanish sportswear brand Joma. The agreement is set to begin from the 2025/26 season, and will see Joma replace British sportswear brand Umbro. As per the agreement, Joma will provide performance wear for the club’s men’s first team, B team, academy and women’s teams, as well as coaching staff and the Brentford FC Community Sports Trust.
Shorts: Subway, Alessia Russo, Strava

2 weeks ago | sportindustry.biz | Tom Barwick

British Universities and Colleges Sport (BUCS) has announced a partnership with food brand Subway. The partnership, activated through social impact and sustainability consultancy Think Beyond, is part of the restaurant brand’s “Fresh Moves” initiative and aims to promote physical activity and support emerging sports across UK universities.
Channel 5 expands cricket broadcast rights

2 weeks ago | sportindustry.biz | Tom Barwick

Cricket • Media & Broadcast • News • Channel 5 has secured the rights to broadcast four home England T20 matches per year for the next four years under a new agreement with the England and Wales Cricket Board. Channel 5 has secured the rights to broadcast four home England T20 matches annually—two men’s and two women’s—for the next four years, under a new agreement with the England and Wales Cricket Board (ECB).
Tiempo Sport launches as Think Beyond sharpens focus on global consultancy growth

2 weeks ago | sportindustry.biz | Tom Barwick

Think Beyond has confirmed the transition of its athlete management clients to Tiempo Sport, a new agency founded by long-time employee Ben Pilbeam. The move reflects a strategic decision by both businesses. Tiempo Sport launches as a leading talent consultancy, representing some of the most exciting and influential names in sport.