Sport Industry Group

1 day ago | sportindustry.biz | Tom Barwick

Cricket • News • Sponsorship • The England & Wales Cricket Board (ECB) has announced an expanded partnership with KP Snacks, which becomes the official team partner of England Cricket. As per the agreement, KP Snacks’ branding will feature on the sleeve of the new England match and training shirts. In addition, Tyrrells will feature on the Test kit, KP Nuts on the One Day International kit, Hula Hoops on T20 kits, and Whole Earth on training kits.

2 days ago | sportindustry.biz | Tom Barwick

Liverpool FC have published its latest The Red Way report today, celebrating the club’s continued sustainability progress in building a better future for its people, planet and communities. The Red Way (TRW), which was launched in 2021, is the club’s sustainability strategy, and its third annual season report marks the club’s ongoing journey to becoming a more sustainable organisation.

2 days ago | sportindustry.biz | Tom Barwick

The Business Moment of the Year Award has been introduced to shine a light on the game-changing decisions that have defined the sports industry over the past 12 months, celebrating achievements that represent a significant shift in the sector’s direction of travel. In this series, we will take a closer a look at all the shortlisted moments to see how they have had tangible impacts on the industry, and hear from some of the key decision makers sitting at the heart of sport.

1 week ago | sportindustry.biz | Tom Barwick

Cricket • News • Sponsorship • The England and Wales Cricket Board (ECB) has announced Toyota as a new principal partner, commencing May 2025. This multi-year partnership aims to support England’s men’s, women’s, and disability teams, while fostering grassroots participation across all ages, abilities, and backgrounds, aligning with Toyota’s ‘Mobility For All’ vision.

1 week ago | sportindustry.biz | Tom Barwick

The Business Moment of the Year Award has been introduced to shine a light on the game-changing decisions that have defined the sports industry over the past 12 months, celebrating achievements that represent a significant shift in the sector’s direction of travel. In this series, we will take a closer a look at all the shortlisted moments to see how they have had tangible impacts on the industry, and hear from some of the key decision makers sitting at the heart of sport.