Tom Fogden

London, Sydney, United Kingdom

Tech Editor at B&T

Tech Editor @bandt. Views are my own, but should be everyone else’s tbqhwy

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Articles

Structural Challenges

6 days ago | bandt.com.au | Tom Fogden

It's widely known that the media industry skews young in Australia. But while a younger workforce can have benefits for organisations, a selection of independent media agency bosses have told B&T as part of the latest B&T x IMAA Roundtable that they are facing some significant hurdles in finding the right staff. The average media agency staffer in Australia is just under 33 years old, with 7.9 years of experience and 3.8 years of tenure, up from 2.8 years, according to the MFA Census.
News Corp's Foxtel Sale Marks "Significant" Moment For Business As Q3 Revenues Cross US$2B Mark

6 days ago | bandt.com.au | Tom Fogden

News Corp has released its Q3 results for the 2025 fiscal year, with revenues climbing one per cent to US$2.01 billion (AU$3.14 billion) year-on-year. Dow Jones and News' Digital Real Estate Services segments were the standout performers in the quarter, growing by six and five per cent to US$575 million and US$406 million (AU$899 million and AU$635 million), respectively.
Bumpy Ride Ahead? Scooter Launches FY26 Marketing Roadmap Survey To Find Out

1 week ago | bandt.com.au | Tom Fogden

Integrated creative and marketing agency Scooter has launched a new survey to help marketing leaders navigate the potentially bumpy road ahead in FY26. That road may be bumpy due to economic instability, shrinking budgets, rising expectations, and an increasing need to prove ROI or simply not having a strategic view, resulting from spending too much time on the tools. Of course, you'd hope that most in adland would be aware of those challenges.
Val Morgan Digital Hails Connected Audiences, Flexible Approach To Client Briefs As Key To Continued Profitability & Success As Sixth Birthday Approaches

1 week ago | bandt.com.au | Tom Fogden

Val Morgan Digital (VMD), the cinema and out of home company's digital publishing arm, launched at an inauspicious time for the sector-September 2019. Little did Brian Florido, VMD's managing director, and the rest of the team know that everything was about to get quite a bit worse. "It was a very interesting time to launch a digital business inside a cinema business to begin with. That was the first big hurdle because in March of 2020, the world went into lockdown," Florido told B&T.
EssenceMediacom Cracks Open Lion's Media Planning & Buying

1 week ago | bandt.com.au | Tom Fogden

B&T revealed that the account was out for a periodic review in March as part of normal business procedure, with a Lion spokesperson telling us that the review was "not a reflection of the performance of our partners". They also confirmed the review extended only to Lion's media agency. It had been widely felt in the industry that UM had produced strong work for Lion, which owns brands including XXXX, Tooheys, Hahn, Stone & Wood, James Squire and Furphy.
Is Going Long Key To Cutting Through In An Age Short On Authenticity & Attention? Medium Rare's Nick Smith Unpacks Its Coles & CommBank Work

1 week ago | bandt.com.au | Tom Fogden

If one were to take a shot every time someone from around adland mentioned a fragmenting media landscape or shortened attention span, one could get rather drunk, rather quickly. Those two phenomena are a cocktail that has puzzled agencies and marketers alike. There's a need to tell bigger stories, but less time to do it in. However, News Corp believes that its Medium Rare content marketing agency might be the perfect tonic.
WPP Scrubs Up With L'OrĂ©al, 72andSunny Checks Out With Big W

1 week ago | bandt.com.au | Tom Fogden

Thanks to ANZAC Day and Easter, we had a shorter month in April. Great for relaxing, bad for new business. Still, despite the reduced number of days, there were some noteworthy wins from across the industry. As ever, we're rounding up the top account wins in our monthly New Business Winners column. First, a few that didn't make the podium cut. The Havas Media Network had a tasty win, picking up Perfetti Van Melle brands Chupa Chups and Mentos. Elephant Room won the performance account for Salvos, too.
Foxtel Group's Anitha Palakurthi On The Key To Success In Tech

2 weeks ago | bandt.com.au | Tom Fogden

The tech industry has always moved at a rapid pace and isn't showing any signs of slowing down. That's something Anitha Palakurthi, principal software engineer at the Foxtel Group and a finalist in the Engineering category at the 2025 Women Leading Tech Awards, presented by Atlassian, knows better than most. Her advice? Never stop learning. Success in the tech field is not a destination but an ongoing journey. Palakurthi started her career in 2006 as a junior developer at Verizon India.
oOh!media CEO Cathy O'Connor To Step Down

2 weeks ago | bandt.com.au | Tom Fogden

oOh! said in a release that O'Connor and the board had agreed that with the company's "performance having improved" and "carrying strong momentum" in the calendar year, it was the right time for a leadership transition. oOh!'s total revenue grew 13 per cent in the fist quarter of this year with Australian media revenue growing 16 per cent in line with the Outdoor Media Association (OMA). It said Q2 performance is expected to be consistent with Q1.
WPP Hails Generali, Heineken & Levi Wins Despite 5% Revenue Slip

2 weeks ago | bandt.com.au | Tom Fogden

WPP has reported a five per cent year-on-year drop in revenue and a 0.7 per cent drop in like-for-like revenue in its Q1 earnings. It said this performance was consistent with its expectations and guidance given to the market but that while it noted elevated macro uncertainty in the near-term, it expects its full-year performance to be flat. "We continue to make solid progress on our strategic priorities.