Tom Fogden

2 weeks ago | bandt.com.au | Tom Fogden

B&T's New Business Winners for March told a somewhat familiar story, with Mindshare and Initiative continuing their hot streak on the podiums. However, on the creative side, the newly combined Clemenger BBDO notched its first gold medal finish-though the pitching began in November before the merger was announced. As ever, B&T's New Business Winners round up the top-performing agencies for new business in the past month.

2 weeks ago | bandt.com.au | Tom Fogden

Clutching an oversized chart, Trump announced that 'reciprocal' tariffs would hit some 180 countries around the world. China got hit with a 34 per cent mark up. The European Union 20 per cent. India 27 per cent, Taiwan 32 per cent. Israel, perhaps surprisingly, got hit with a 17 per cent tariff. Adding to the general confusion Cambodia, Vietnam and Thailand got hit with 49 per cent, 46 per cent and 37 per cent tariffs.

3 weeks ago | bandt.com.au | Tom Fogden

If you were to play a drinking game, taking a shot for every time someone said that fragmented media and audiences made marketers and agencies lives tougher, you'd wind up in hospital pretty quickly. But rather than pontificating about the topic ad nauseum, which channels are actually driving results for the country's top marketers. And what can you learn from them? We spoke to all of these marketers as part of B&T's CMO Power List, presented by atn. You can read the full Power List here.

3 weeks ago | bandt.com.au | Tom Fogden

According to reports Amazon, Applovin and Tim Stokely, British founder of adult social media site OnlyFans, in partnership with an adtech firm, are all in the hunt. The sale of TikTok's American ownership structure must change by Saturday. A New York Times report said that Amazon submitted its bid via an offer letter addressed to Vice President JD Vance and Howard Lutnick.

3 weeks ago | bandt.com.au | Tom Fogden

While Morgan hasn't promising to rip up the organisation's rulebook-yet, anyway-Morgan has confirmed that ADMA will seek to improve the training of marketers, as well as broadening their capability sets, and moving C-level marketers back into the centre of their businesses' growth operations by reclaiming some of the four Ps. "Steve has done a fantastic job," Morgan told a roundtable briefing of journalists in Sydney yesterday adding that his leadership of ADMA has left it in a good place for...