Tony Byrne FounderTony

4 weeks ago | realstorygroup.com | Tony Byrne FounderTony |Tony Byrne

Recent news from the Customer Data Platform (CDP) market has tended to revolve around mergers & acquisitions and -- of course! -- AI-related enhancements. At Real Story Group we actually don't read too much into either. As my colleague Apoorv pointed out in a recent advisory paper on CDP evolution (🔒), the CDP market has seen consistently high levels of M&A since its inception. This year is no different.

1 month ago | realstorygroup.com | Tony Byrne FounderTony |Tony Byrne

Content management technology represents a critical piece of any customer-facing stack, but becomes truly foundational for a media company, where publishing content is not just marketing, but the product itself. Media companies have always risen to the forefront of CMS adoption and have driven significant innovations in this segment, including features like scheduled publishing, collaborative workflows, metadata-driven lists, image carousels, content planning modules, and much more.

1 month ago | realstorygroup.com | Tony Byrne FounderTony |Tony Byrne

Ten years ago, it seemed like customer journey orchestration technology was having a moment. Since then, the technology marketplace for standalone journey orchestration engine (JOE) platforms has receded. What happened, and what does it mean for you, the MarTech leader? JOE technology has roots in the pre-digital era, where many “decisioning” platforms helped inform direct mail and telephony-based customer engagement.