Articles

  • 2 weeks ago | medium.com | Tony Byrne

    Bitcoin is like Marmite (Vegemite). You either love it or hate it. One of the best investors, the billionaire Stanley Druckenmiller, admitted “I don’t own any bitcoin, to be frank, but I should,” during an investor conference in New York in November 2023. Instead, Druckenmiller said that he had been pulled in by the relative stability of gold, which had built an impressive “brand” over his lifetime now matched by bitcoin: “I’m 70-years-old, I own gold,” Druckenmiller said.

  • 4 weeks ago | realstorygroup.com | Tony Byrne FounderTony |Tony Byrne

    Recent news from the Customer Data Platform (CDP) market has tended to revolve around mergers & acquisitions and -- of course! -- AI-related enhancements. At Real Story Group we actually don't read too much into either. As my colleague Apoorv pointed out in a recent advisory paper on CDP evolution (🔒), the CDP market has seen consistently high levels of M&A since its inception. This year is no different.

  • 1 month ago | realstorygroup.com | Tony Byrne FounderTony |Tony Byrne

    Content management technology represents a critical piece of any customer-facing stack, but becomes truly foundational for a media company, where publishing content is not just marketing, but the product itself. Media companies have always risen to the forefront of CMS adoption and have driven significant innovations in this segment, including features like scheduled publishing, collaborative workflows, metadata-driven lists, image carousels, content planning modules, and much more.

  • 1 month ago | realstorygroup.com | Tony Byrne FounderTony |Tony Byrne

    Ten years ago, it seemed like customer journey orchestration technology was having a moment. Since then, the technology marketplace for standalone journey orchestration engine (JOE) platforms has receded. What happened, and what does it mean for you, the MarTech leader? JOE technology has roots in the pre-digital era, where many “decisioning” platforms helped inform direct mail and telephony-based customer engagement.

  • 2 months ago | northants-chamber.co.uk | Tony Byrne

    Investing in private equity has long been considered the domain of the wealthy and well-connected. However, the landscape of investing is changing and private equity is becoming increasingly accessible to a broader range of investors. While stocks, bonds and property remain popular choices, private equity offers unique opportunities to diversify your portfolio and generate significant returns. Here’s why you should consider allocating some of your wealth to private equity in the UK.

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