Tracey Bearton

County of Bedfordshire

Proud News of the World hack to the end, now freelance editor & journalist, love dressmaking, Wolverine (mmm Hugh Jackman) & my dogs Collin & Rocky

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Articles

Cardgains call to join NSW

1 week ago | pgbuzz.net | Tracey Bearton

Cardgains has set a new challenge for all the buying group’s retailer members – to share their love of notebooks, pens and pencils by getting involved in National Stationery Week.
GCA warns Ofcom plans may ‘breach law’

1 week ago | pgbuzz.net | Tracey Bearton

Knowing how crucial the postal service is to the greetings sector as well as society at large, the GCA has not held back in its hard-hitting official response to Ofcom as well as issuing a press release to all consumer media outlining GCA members’ concerns, arguing the regulator may be in breach of its legal duties to businesses and consumers.
A wrap for Wraptious

1 week ago | pgbuzz.net | Tracey Bearton

That’s a wrap for the wholesale and trade side of Wraptious as founder Simon Wadsworth has decided to concentrate on the firm’s white-label manufacturing arm SmithTaylor and bespoke side. Having worked to champion artists for over a decade, he’s now working and exhibiting under the SmithTaylor name with the next outing at PG Live on 3-4 June, following his debut at Spring Fair. “It’s not a decision we’ve taken lightly,” Simon told PG Buzz.
Tunes-day treat for new vinyl range

1 week ago | pgbuzz.net | Tracey Bearton

It was a real tunes-day for publisher Sharon King-Chai at the weekend as her latest vinyl-inspired greeting card range hit her local specialist store to celebrate Independent Record Store Day. And the illustrator, who is very well known for her work with children’s author Julia Donaldson as well as her own kids’ books, has a personal connection to the music business too as she did the album cover artwork for bands such as Crowded House.
AI’s implications for cardies considered

1 week ago | pgbuzz.net | Jakki Brown |Tracey Bearton

A third of indie retailers are now using AI on a daily basis – but there are still concerns in the greeting card industry about the ramifications of the technology on human creativity. According to the latest research by online wholesale marketplace Faire, 83% of the 300 retailers surveyed have begun adopting artificial intelligence, with Kate Tompsett, owner of Happy & Glorious in Canterbury, explaining: “AI is a real time-saver for small business owners like me.
Letterbox Love’s day in The Sun

1 week ago | pgbuzz.net | Tracey Bearton

Letterbox Love founder Kerry Bilson had her day in The Sun at the weekend – the national newspaper that is, telling the story of her card and gift business that’s gone from a £250 investment to £1million turnover in five years. And the publicity is sure to boost the sponsor of this year’s The Gift Awards tickets even further as her design for the event celebrating the best gift retailers with The Greats and the Giftware Association’s Gift Of The Year awards has just been unveiled.
For the love of dogs!

2 weeks ago | pgbuzz.net | Tracey Bearton

If you want to check out one of The Art File’s new ranges before its PG Live launch, then take a wander past Selfridges’ windows in London’s Oxford Street. Dogs are part of the iconic retailer’s Obsessions theme for spring and summer, and paintings have been used to decorate the window – with two of the six on show from artist and former greeting card publisher Jo Scott.
Otter House x Special Delivery

2 weeks ago | pgbuzz.net | Tracey Bearton

There’s a special delivery set for at PG Live as the June trade fair will see the launch of Otter House’s new brand – Special Delivery 3D cards!And it’s all thanks to a small boy’s love of dinosaurs as Kirsty Guy, managing director at the Exeter-based publisher, bought one of Special Delivery’s T-Rex designs for her grandson, which he absolutely loved and put the company on her radar.
Cards are stars for gift retailers

2 weeks ago | pgbuzz.net | Tracey Bearton

Greeting cards have proved the star performer for gift retailers, with an amazing 79% saying the category showed growth over the past year. And none of the independent retailers polled in the annual Retail Barometer for PG’s sister magazine Progressive Gifts & Home said their greeting card sales had declined over the last year, with the remaining 21% of respondents being happy that levels had remained stable.
More tariff turmoil

2 weeks ago | pgbuzz.net | Tracey Bearton

As suddenly as the Trump tariffs were imposed, the higher rates have been put on a 90-day suspension, bringing everyone into line with the UK’s 10% levy – apart from China where the rate has been hiked to 125%.