Travis N. Ridout

2 weeks ago | degruyterbrill.com | Travis N. Ridout |Erika Franklin Fowler |Michael Franz

Ridout, Travis N., Fowler, Erika Franklin and Franz, Michael M.. "Understanding the Message(s): Spending and Content of Political Advertising on Television in 2024" The Forum, 2025. https://doi.org/10.1515/for-2025-2002Ridout, T., Fowler, E. & Franz, M. (2025). Understanding the Message(s): Spending and Content of Political Advertising on Television in 2024. The Forum. https://doi.org/10.1515/for-2025-2002Ridout, T., Fowler, E. and Franz, M.

Nov 21, 2023 | dailybulletin.com.au | Travis N. Ridout

Wed Nov 22 Written by Travis N. Ridout, Professor of Government and Public Policy, Washington State University A key reason Barack Obama won the 2012 US presidential election was his campaign’s use of “big data” to target specific voters. His team created multiple versions of ads aimed at niche audiences, taking care to test every message. Naturally, some have worried about the potential power of these data-driven campaign techniques to manipulate voters.

Nov 17, 2023 | phys.org | Travis N. Ridout

A key reason Barack Obama won the 2012 U.S. presidential election was his campaign's use of "big data" to target specific voters. His team created multiple versions of ads aimed at niche audiences, taking care to test every message.

Nov 17, 2023 | tolerance.ca | Travis N. Ridout

A key reason Barack Obama won the 2012 US presidential election was his campaign’s use of “big data” to target specific voters. His team created multiple versions of ads aimed at niche audiences, taking care to test every message. Naturally, some have worried about the potential power of these data-driven campaign techniques to manipulate voters. But have these methods taken over election campaigns in Australia? In short, not really.

Nov 16, 2023 | theconversation.com | Travis N. Ridout

A key reason Barack Obama won the 2012 US presidential election was his campaign’s use of “big data” to target specific voters. His team created multiple versions of ads aimed at niche audiences, taking care to test every message. Naturally, some have worried about the potential power of these data-driven campaign techniques to manipulate voters. But have these methods taken over election campaigns in Australia? In short, not really.