Tsuen-Ho Hsu

Apr 4, 2024 | onlinelibrary.wiley.com | Tsuen-Ho Hsu |Chun-hsien Chen |Ling-Zhong Lin

CONFLICT OF INTEREST STATEMENT The corresponding author states that there is no conflict of interest. REFERENCES , & (2001). On the conceptual link between mass customization and experiential consumption: An explosion of subjectivity. Journal of Consumer Behaviour, 1(1), 50–66. https://doi.org/10.1002/cb.53 , , & (2000). Consumer response to negative publicity: The moderating role of commitment. Journal of Marketing Research, 37(2), 203–215.