Tyrone Stewart

London

Content Strategist at New Digital Age

Content Strategist at @NewDigitalAge1 and @EcommerceAge1. All views are my own. Cero miedo #COYG #BarnetFC #Broncos Insta: @ty.stewie

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Articles

Agency news: WPP, VCCP, Zeal, Carat, and more

1 week ago | newdigitalage.co | Tyrone Stewart

WPP has officially launched WPP Media, rebranding GroupM as part of a restructure. Mindshare, Wavemaker, and EssenceMediacom will continue to operate as brands under the WPP Media banner. The business is connected to WPP’s wider global agency networks and capabilities through WPP Open – the holding company’s AI-enabled marketing system. Müller has launched the first campaign for its Bliss product since 2015.
New Business Bulletin: Amazon, Acast, GWI, and more

1 week ago | newdigitalage.co | Tyrone Stewart

Amazon Ads has unveiled Twitch Creator Sponsorships, a new set of sponsorship solutions aimed at making it easier for brands to collaborate with streamers. The offering includes channel skins, streamer readouts, sponsored subscriptions, and follower promotions. To accompany this, Amazon has also launched the Twitch Creator Matchmaking tool, which matches brands with streamers based on their category audience, location, budget, and previous campaign results.
Talent Tracker: Assembly, Transmission, Contentstack, and more

1 week ago | newdigitalage.co | Tyrone Stewart

Media agency Assembly has announced the elevation of two managing partners in Europe: Alex Boniface to Head of Client Experience & Leadership and Bridget Hopkins to Head of Client Operations, both effective immediately. In his new role, Boniface will lead Assembly Europe’s client leadership and planning function, overseeing a team of over 50. He will focus on building a more unified approach to client leadership that ensures consistent, high-quality delivery across all markets.
Report: CTV delivers far better ROI than linear

1 week ago | newdigitalage.co | Tyrone Stewart

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.
HSBC creates 'Alternative Rich List' with The Sunday Times

1 week ago | newdigitalage.co | Tyrone Stewart

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.
DoubleVerify issues industry alert over ads.txt fraud

1 week ago | newdigitalage.co | Tyrone Stewart

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.
Talent Tracker: Born Social, Dept, Formidable, and more

2 weeks ago | newdigitalage.co | Tyrone Stewart

Social media agency Born Social has announced the promotion of Head of Operations, Kate Higham, to the newly created role of UK Joint Managing Director. In her new role, Higham will be responsible for the strategic commercial, operational, and cultural leadership of Born Social in the UK.
New Business Bulletin: BCG, Brandtech, WARC, Intuit, and more

2 weeks ago | newdigitalage.co | Tyrone Stewart

Boston Consulting Group (BCG) and Pencil, The Brandtech Group’s generative AI-powered marketing platform, have announced a global strategic partnership to accelerate enterprise adoption of AI in marketing. Under the partnership, BCG will provide strategic guidance, operating model transformation, and change management to support AI implementation across marketing functions.
Agency news: VCCP, Publicis, the7stars, and more

2 weeks ago | newdigitalage.co | Tyrone Stewart

Cadbury Dairy Milk has launched ‘It could only be… Cadbury Dairy Milk,’ an integrated campaign developed by creative agency of record, VCCP,that aims to celebrate the taste of Cadbury Dairy Milk. At the heart of the campaign is a 15” film which shows a Cadbury Dairy Milk chunk melt in slow motion. The campaign has launched in the UK across online video, YouTube, social media, out-of-home, radio, and print.
Edison: Podcasts are now officially mainstream

2 weeks ago | newdigitalage.co | Tyrone Stewart

As most people will be well aware, podcasting has seen tremendous growth over the past few years, but what isn’t always considered is how technological advancements and people’s digital audio consumption habits have fuelled this growth. Edison Research teamed up with AdsWizz and SiriusXM to conduct a UK national survey of 1,313 people aged 16 and older to dive into digital audio consumption habits as part of the first UK Infinite Dial study since 2021.