Tyrone Stewart

2 weeks ago | newdigitalage.co | Tyrone Stewart

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.

4 weeks ago | newdigitalage.co | Tyrone Stewart

WPP has officially launched WPP Media, rebranding GroupM as part of a restructure. Mindshare, Wavemaker, and EssenceMediacom will continue to operate as brands under the WPP Media banner.  The business is connected to WPP’s wider global agency networks and capabilities through WPP Open – the holding company’s AI-enabled marketing system. Müller has launched the first campaign for its Bliss product since 2015.

4 weeks ago | newdigitalage.co | Tyrone Stewart

Amazon Ads has unveiled Twitch Creator Sponsorships, a new set of sponsorship solutions aimed at making it easier for brands to collaborate with streamers. The offering includes channel skins, streamer readouts, sponsored subscriptions, and follower promotions. To accompany this, Amazon has also launched the Twitch Creator Matchmaking tool, which matches brands with streamers based on their category audience, location, budget, and previous campaign results.

4 weeks ago | newdigitalage.co | Tyrone Stewart

Media agency Assembly has announced the elevation of two managing partners in Europe: Alex Boniface to Head of Client Experience & Leadership and Bridget Hopkins to Head of Client Operations, both effective immediately. In his new role, Boniface will lead Assembly Europe’s client leadership and planning function, overseeing a team of over 50. He will focus on building a more unified approach to client leadership that ensures consistent, high-quality delivery across all markets.

1 month ago | newdigitalage.co | Tyrone Stewart

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.