Tyrone Stewart

London

Content Strategist at New Digital Age

Content Strategist at @NewDigitalAge1 and @EcommerceAge1. All views are my own. Cero miedo #COYG #BarnetFC #Broncos Insta: @ty.stewie

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Articles

Agency news: Incubeta, Savvy, Happy Hour, and more

1 week ago | newdigitalage.co | Tyrone Stewart

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UK marketing budgets decline for first time in four years

1 week ago | newdigitalage.co | Tyrone Stewart

UK marketing budgets experienced their first overall decline in four years during the opening quarter of 2025, as businesses opted for caution amidst the opening months of Donald Trump’s second presidential term and rising costs associated with National Insurance and minimum wage. The latest IPA Bellwether Report found that a net balance of -4.8% of firms cut their marketing budgets – a significant swing from the +1.9% recorded in the previous quarter.
In conversation with Jim Rudall, Mailchimp: EMEA business challenges and AI's role in overcoming them

1 week ago | newdigitalage.co | Tyrone Stewart

New Digital Age sat down with Jim Rudall, Regional Director, EMEA at Intuit Mailchimp, to discuss the challenges facing businesses across the EMEA market and how Mailchimp is using artificial intelligence (AI) to help businesses of all sizes to overcome these obstacles. What are the unique challenges that face businesses looking to scale across EMEA? You can probably distil the key challenges down to a couple of areas.
Agentic CTV ad platform Olyzon arrives in the US

1 week ago | newdigitalage.co | Tyrone Stewart

Olyzon, an agentic connected TV (CTV) advertising platform, has launched in the US with its AI-native solutions, which it hopes will transform the way brands approach CTV. The platform promises brands and agencies “real-time control to deliver outcomes” through its AI agents. It is said to automate media planning and leverage contextual AI signals for program-level targeting and audience intelligence.
WARC: Newsbrand ad revenues tumbling as brands favour UGC

1 week ago | newdigitalage.co | Tyrone Stewart

#-#Used to track user’s interaction with embedded content. Maximum Storage Duration: SessionType: HTML Local Storage__Secure-ROLLOUT_TOKENPendingMaximum Storage Duration: 180 daysType: HTTP CookieiU5q-!O9@$Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Maximum Storage Duration: SessionType: HTML Local StorageLAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.
LG expands programmatic buying opportunities across free streaming service

1 week ago | newdigitalage.co | Tyrone Stewart

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 3Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.
New Business Bulletin: SXSW, Vevo, Experian, Taboola, and more

1 week ago | newdigitalage.co | Tyrone Stewart

SXSW London has announced 10 new partners for its inaugural European event, taking place across Shoreditch from 2-7 June 2025. Bellwethers Group has joined a ‘Major Sustainability Partner,’ which will see it host events in ‘Climate & Nature House’ at Shoreditch’s Bersey Warehouse. Notion, Sage & Jester,and TikTok each join as ‘Official Brand Partners,’ and will be stationed at the Truman Brewery, Ely’s Yard, and the Hoxton Hotel, respectively.
Samsung deepens relationship with Magnite to increase value of data

2 weeks ago | newdigitalage.co | Tyrone Stewart

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 3Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.
How agencies are evolving with retail media's growth

2 weeks ago | newdigitalage.co | Tyrone Stewart

With UK retail media spend outside of Amazon on course to surpass £1 billion in 2025, the channel is firmly establishing itself as one of the go-to avenues to reach consumers. However, any fast-growing opportunity is also going to come with plenty of challenges that must be overcome. In many cases, media agencies will be tasked with taking on these challenges for their clients and producing the results that brands expect.
How E45 found success embedding inclusion into its ads

2 weeks ago | newdigitalage.co | Tyrone Stewart

Marketers are forever looking for ways to boost the performance of their campaigns, and deliver the best possible results for their brands. However, many appear to be missing out on an opportunity to do this through a lack of inclusive messaging. UK-founded skincare brand E45 set out on a mission to create a campaign which helped a particular group of people feel more comfortable in their skin.