Tyrone Stewart

London

Content Strategist at New Digital Age

Content Strategist at @NewDigitalAge1 and @EcommerceAge1. All views are my own. Cero miedo #COYG #BarnetFC #Broncos Insta: @ty.stewie

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Articles

Agency news: VCCP, Hearts & Science, TBWA\MCR, and more

6 days ago | newdigitalage.co | Tyrone Stewart

Specsavers has launched an integrated marketing and PR campaign across YouTube, out-of-home, press, social, and in-store to celebrate a partnership with Elton John Eyewear. The launch film, created by in-house agency Specsavers Creative, give viewers an opportunity to see Elton John himself speaking directly to camera about the exclusive collection available at Specsavers. It also features David Furnish, who teases Elton John about his ‘over the top’ reputation.
Talent Tracker: Immediate, SMG, IPA, Kochava, and more

6 days ago | newdigitalage.co | Tyrone Stewart

#-#Used to track user’s interaction with embedded content. Maximum Storage Duration: SessionType: HTML Local Storage__Secure-ROLLOUT_TOKENPendingMaximum Storage Duration: 180 daysType: HTTP CookieiU5q-!O9@$Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Maximum Storage Duration: SessionType: HTML Local StorageLAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.
Consumers increasingly favour ad-supported CTV, but transparency challenges remain

1 week ago | newdigitalage.co | Tyrone Stewart

Two-fifths of consumers now prefer ad-supported video over paid subscriptions, according to DoubleVerify’s (DV) latest report. The ‘DV Global Insights: Trends in the Modern Streaming Landscape’ report – which draws on DV’s proprietary measurement data, a global consumer survey of 22,000 viewers, and a global survey of nearly 2,000 marketers – found that 41% of consumers favour ad-supported video, showing the opportunity that exists in connected TV (CTV) environments.
Channel 4's mission to have disability viewed in a different light

1 week ago | newdigitalage.co | Tyrone Stewart

Channel 4 has long prided itself on being a broadcaster that is representative of society as whole. But the journey of providing representation for all isn’t always the most straightforward, no matter the intention.
Agency news: VCCP, The Kite Factory, Elvis, Publicis, and more

1 week ago | newdigitalage.co | Tyrone Stewart

Kwik Fit has launched its latest campaign by its agency of record VCCP,‘Road Happy.’ The digital out-of-home campaign uses Ocean Outdoor’s vehicle react technology to anonymously scan cars as they are stuck in queues at traffic lights, serving drivers with a joke according to the make, class, colour or fuel type of their vehicle.
New Business Bulletin: Merkle, Azerion, Cannes Lions, and more

1 week ago | newdigitalage.co | Tyrone Stewart

New research from Merkle has revealed that UK consumers are actively seeking opportunities to engage with brands through connected technologies such as QR codes, visual search, augmented reality, and NFC tags. According to the 2025 Connected Experiences Research Report, 84% of the population have engaged with at least one of these technologies in the past month, with nearly a third (32%) having engaged with them four or more times during the same period.
RAAS LAB hires Laura Stephens to lead agency sales

2 weeks ago | newdigitalage.co | Tyrone Stewart

#-#Used to track user’s interaction with embedded content. Maximum Storage Duration: SessionType: HTML Local Storage__Secure-ROLLOUT_TOKENPendingMaximum Storage Duration: 180 daysType: HTTP CookieiU5q-!O9@$Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Maximum Storage Duration: SessionType: HTML Local StorageLAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.
UK digital ad market passes £35 billion as advertisers increase focus on video

2 weeks ago | newdigitalage.co | Tyrone Stewart

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New Business Bulletin: TikTok, Accenture, Vevo, and more

2 weeks ago | newdigitalage.co | Tyrone Stewart

TikTok Shop has partnered with Accenture Song to release a playbook outlining the opportunities presented to retailers and brands by discovery commerce. ‘Discovery commerce on TikTok Shop: A playbook for enterprise’ aims to equip large scale businesses with the tools they need to maximise business growth. It looks at everything from creating a strategy and defining the roles needed within team, to working with creators and refining the post-purchase experience.
Magnite revamps CTV/OTT platform

2 weeks ago | newdigitalage.co | Tyrone Stewart

#-#Used to track user’s interaction with embedded content. Maximum Storage Duration: SessionType: HTML Local Storage__Secure-ROLLOUT_TOKENPendingMaximum Storage Duration: 180 daysType: HTTP CookieiU5q-!O9@$Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Maximum Storage Duration: SessionType: HTML Local StorageLAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.