Ulli Appelbaum

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Articles

The Fundamentals Of Brand Positioning

Jul 27, 2023 | brandingstrategyinsider.com | Derrick Daye |Jack Trout |Ulli Appelbaum

Brand positioning is a crucial marketing strategy that aims to create a distinct place for a product or service in the minds of consumers. In 1969, Jack Trout and his partner, Al Ries, introduced the now highly valued concept of positioning in the paper “Positioning Is A Game People Play In Today’s Me-Too Market Place.” This became the genesis of their ground-breaking first book, Positioning: The Battle for Your Mind.

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