Vanessa Lyons

1 week ago | adnews.com.au | Vanessa Lyons

Encouraging Aussies to buy Australian-made products has a history spanning several decades. In 1986, the Federal Government introduced the ‘Australian Made’ logo so consumers could identify locally produced products and support local industries and the Australian economy. But have you ever stopped to think about the split between locally and overseas-spent Australian media dollars? Would you be surprised to know a huge chunk flows offshore?

1 month ago | mediaweek.com.au | Vanessa Lyons

By Vanessa Lyons, CEO at ThinkNewsBrandsThe legendary playwright Arthur Miller once said, “A good newspaper, I suppose, is a nation talking to itself.” His words highlight the vital role of local news publishers in creating spaces where diverse communities within a nation can connect, exchange ideas and shape their joint future. While news publishing has evolved a bit since Miller’s time, his message resonates today, particularly in Australia.

1 month ago | harro.com | Vanessa Lyons

By Vanessa Lyons, CEO at ThinkNewsBrandsThe legendary playwright Arthur Miller once said, “A good newspaper, I suppose, is a nation talking to itself.” His words highlight the vital role of local news publishers in creating spaces where diverse communities within a nation can connect, exchange ideas and shape their joint future. While news publishing has evolved a bit since Miller’s time, his message resonates today, particularly in Australia.

Apr 23, 2024 | thinknewsbrands.com.au | Vanessa Lyons

By Vanessa LyonsPublished MediaweekThe phasing out of third-party cookies is driving a fundamental shift in media planning, with a renewed focus on contextual advertising as a privacy-conscious and effective alternative. With contextual advertising, the media is the indicator of audiences’ needs and interests and the strategy by which to target them. As such, selection of the right media based on needs and interests is fundamental to success.

Apr 23, 2024 | mediaweek.com.au | Vanessa Lyons

By Vanessa Lyons, CEO at ThinkNewsBrandsThe phasing out of third-party cookies is driving a fundamental shift in media planning, with a renewed focus on contextual advertising as a privacy-conscious and effective alternative. With contextual advertising, the media is the indicator of audiences’ needs and interests and the strategy by which to target them. As such, selection of the right media based on needs and interests is fundamental to success.