ThinkNewsBrands

Apr 23, 2024 | thinknewsbrands.com.au | Vanessa Lyons

By Vanessa LyonsPublished MediaweekThe phasing out of third-party cookies is driving a fundamental shift in media planning, with a renewed focus on contextual advertising as a privacy-conscious and effective alternative. With contextual advertising, the media is the indicator of audiences’ needs and interests and the strategy by which to target them. As such, selection of the right media based on needs and interests is fundamental to success.

Apr 10, 2024 | thinknewsbrands.com.au | Vanessa Lyons

By Vanessa LyonsPublished AdNewsOne of the first ever newspaper ads appeared in 1704 in the Boston News-Letter. Promoting a plantation as a great real estate opportunity it is a good example of how things stay the same and thankfully how things change. 300 years as an advertising medium makes news publishing one of the oldest we still use today. A testament to its popularity with advertisers through the years and the value that societies have placed on quality news over time.

Feb 12, 2024 | thinknewsbrands.com.au | Vanessa Lyons

By Vanessa LyonsPublished AdNewsAs an advocate for written news publishing as a media channel (all digital and print news together), I spend a lot of time talking to media planners and buyers. My key takeaway from conversations towards the end of last year was that 2023 had been tough. This year, conversations have been more optimistic, however that optimism is offset by several challenges media planners and buyers have on their minds. From my perspective, I’m excited for 2024.

Jun 19, 2023 | thinknewsbrands.com.au | Arvind Hickman