Varsha Arora

2 months ago | skift.com | Lex Haris |Varsha Arora |Seth Borko

Travelers say they are less likely to visit the U.S. as a result of the political environment, according to a survey from Skift Research.

Jan 9, 2025 | skift.com | Varsha Arora

Wellness tourism has grown into a pivotal sector of the travel industry, transforming from niche retreats into a multi-billion-dollar market.

Oct 10, 2024 | skift.com | Varsha Arora

Our latest research shows families are embracing travel, fueled by multi-generational trips and increased spending confidence.

Sep 10, 2024 | skift.com | Varsha Arora

Skift Research has released a report with over 350 slides, detailing trends that will impact the travel landscape.

Sep 3, 2024 | skift.com | Varsha Arora

Direct bookings are on the rise, driven by travelers’ preference for supplier websites. OTAs will need to innovate to stay competitive.