Varsha Arora

1 month ago | skift.com | Lex Haris |Varsha Arora |Seth Borko

Travelers say they are less likely to visit the U.S. as a result of the political environment, according to a survey from Skift Research.

Sep 3, 2024 | skift.com | Varsha Arora

Direct bookings are on the rise, driven by travelers’ preference for supplier websites. OTAs will need to innovate to stay competitive.

Jul 7, 2024 | skift.com | Varsha Arora

Vacation rentals still represent a relatively small segment in India's hospitality industry. But there's a lot of room for growth.

Jan 12, 2024 | skift.com | Varsha Arora

What are the preferences and behaviors of Millennials and Gen Z travelers across the United States, the United Kingdom, and Germany? Skift Research's