Skift

Skift analyzes and outlines trends for CEOs and CMOs worldwide in the travel, dining, and wellness industries by utilizing a mix of news, research, conferences, and marketing solutions. In 2020, Skift made the decision to eliminate its physical office and shift to a completely remote work model.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#100618

United States

#44474

Travel and Tourism/Travel and Tourism

#462

Traffic sources

Monthly visitors

Articles

Airbnb Makes Total-Price Display Standard on Listings Worldwide

3 days ago | skift.com | Dennis Schaal

Say goodbye to the total-price display toggle: Airbnb announced Monday that guests worldwide will see only the total price of stays, which includes any additional fees but not taxes. Until now, many guests on desktop or mobile would first see the base nightly rate without fees, and a toggle button enabled guests to choose the total-price view. Exceptions included Europe, Canada, Australia, South Korea and California, where regulations mandated the display of total prices before taxes.
Google Ad Monopoly Ruling: A Win For Travel … or ‘Inefficient’?

6 days ago | skift.com | Dennis Schaal

Skift Take The latest court ruling citing Google's monopoly power came at a time when Google is facing more competition than ever. Travel executives expressed wide-ranging opinions on the significance — or lack thereof — of this week's court ruling that Google illegally wielded monopoly power in online advertising.
Google Exerted Monopoly Power in Online Advertising Tools, Judge Rules

1 week ago | skift.com | Dennis Schaal

Skift Take If the two recent monopoly rulings against Google hold up upon appeal, Google could see business lines and tools getting sold off. New entrants may, in theory, ease the load for travel companies. Travel advertisers such as Expedia, Trivago, and GetYourGuide have long-complained about Google's grip in online advertising.
Business Travel Sentiment Sours Over Trump Policies - GBTA Poll

1 week ago | skift.com | Dennis Schaal

A new poll from the Global Business Travel Association reveals a slew of recent Trump administration actions have triggered deep concerns across the industry. In fact, only a minority of global travel buyers (44%) responded that they don't think there would be an adverse impact. Among travel suppliers, only 25% think their business travel revenue would go untouched.
Ryanair Flights Now Available on Expedia Sites in Latest Milestone

1 week ago | skift.com | Dennis Schaal

Skift Take Never say never when it comes to airlines and online travel. After decades without, Southwest is now in Google Flights and Kayak, and Expedia is an authorized seller of Ryanair flights. It's been a barrier-shattering 12 months in how airlines distribute flights through online travel companies. The latest milestone came Monday when Expedia Group announced that Ryanair flights are being sold on Expedia Group websites through the U.S. and Europe.
Sonder Announces $50 Million in Layoffs and Spending Cuts Ahead of Marriott Integration

1 week ago | skift.com | Dennis Schaal

Sonder, the short-term rental and hotel company, announced a series of moves to cut expenses and increase cash as it anticipates the integration of its properties with Marriott digital channels by the end of June. Sonder said it plans on making $50 million in annualized cost reductions from headcount cuts, "software savings and other efficiencies in conjunction with the Marriott integration."Sonder's announcement did not detail the number of expected layoffs.
White Lotus, Artificial Intelligence and the New Business of Luxury Travel – Skift Travel Podcast

1 week ago | skift.com | Jason Clampet

This episode of the Skift Travel Podcast featured a discussion with Tom Marchant, the owner and co-founder of luxury travel company Black Tomato. Marchant addressed the definition of luxury, the impact of shows like The White Lotus on tourism, how artificial intelligence can enhance customer experiences, and more with Editor-in-Chief Sarah Kopit and Head of Research Seth Borko.
Booking and Expedia Face Only 'Modest' Hit From a Drop in Cross-Border Travel

2 weeks ago | skift.com | Dennis Schaal

Skift Take Booking's strength, which is Europe, and Expedia's, namely domestic U.S. travel, could give them somewhat of a shield if international travel to and from the U.S. tanks. Would a plunge in U.S. inbound travel from Europe and Canada spell catastrophe for Booking Holdings and Expedia?
Behind Mandarin Oriental's First Brand Update in 4 Decades — Exclusive

2 weeks ago | skift.com | Sean O'Neill

Mandarin Oriental Hotel Group is undertaking a significant brand refresh, marking the first major update to its visual identity since 1985. The luxury hotel operator, known for its celebrity-filled "I'm a Fan" advertising campaigns, told Skift it would announce Thursday its plan to roll out modernized branding, a new mobile app, and changes to its loyalty program as it prepares to more than double its global portfolio by 2033.
Corporate Travel Demand Is 'Flattish,' Says Delta

2 weeks ago | skift.com | Dennis Schaal

First read is on us. Subscribe today to keep up with the latest travel industry news. Skift Take Given the whipsaw policies on tariffs these days, it is difficult to make long-term projections on corporate travel, leisure travel, and the global economy.