Varsha Gupta

Mar 17, 2023 | econsultancy.com | Rose Keen |Varsha Gupta

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers:Social commerce: Strong and steady growth is projected for social commerce, with forecasts predicting the global market to be worth $1.3trn by 2028. What key factor does it offer brands over other ecommerce channels?

Jan 19, 2023 | marketingweek.com | Varsha Gupta |Rose Keen

Understanding the customer is vital for businesses looking to stay ahead of the competition. Analytics tells brands the ‘who’ and the ‘what’, but market research provides the critical ‘why’. With this customer awareness, businesses can make better, more effective decisions, making market research a crucial part of the insight ecosystem.