Rose Keen
Senior Analyst at Econsultancy
A bulldozer of enthusiasm. Researching things for @Econsultancy. Tweets my own and all that.
Articles
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4 weeks ago |
econsultancy.com | Rose Keen
Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers the effects that the global politico-economic environment is having on digital commerce, the latest in GenAI integrations, and TikTok Shop’s geographic and sectoral expansion. If you prefer your content in audio format, you can listen along to the main talking points instead. Sign in We recommend activating Javascript in your browser.
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2 months ago |
econsultancy.com | Rose Keen
Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d probably be spending my lottery winnings about now. But there are some approaches that have a better chance of getting it right. So, in our Future of Marketing survey, we combined the responses of over a thousand marketers with several in-depth interviews with industry experts, to get a robust view as to what marketers see on the horizon.
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Sep 24, 2024 |
econsultancy.com | Rose Keen
Welcome to your new look Ecommerce Quarterly. The same digital commerce news and analysis from the last quarter you have come to expect, in an improved and more user-friendly format. Plus, if you prefer your content in audio format, you can download a podcast version of this round-up via the link on the right.
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Jun 28, 2024 |
econsultancy.com | Rose Keen |Lynette Saunders
Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers:Summer sales: Competition among the major retailers sees a flurry of discounting events taking place in July, including Amazon Prime Day, Walmart Deals and Target Circle Week – even TikTok Shop is getting in on the action with Deals for You Days. Will sizzling price drops incentivise weary consumers navigating the cost of living crisis?
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Mar 12, 2024 |
econsultancy.com | Rose Keen |Lynette Saunders
Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers:Peak season results: The holiday period saw growth and milestones, with mobile outstripping desktop for the first time in the US and the global average discount rate reaching its highest since 2020. What key takeaways can marketers glean from the results?
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