Venga Subramaniam

Asia–Pacific (APAC)

Digital Editor at Tamil Murasu

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technode.global

Articles

How an 89-year old media company embraces innovation to engage complex audiences

1 month ago | technode.global | Venga Subramaniam

In its chase for reach and engagement, 89-year-old Tamil Murasu (TM), one of the oldest Tamil publications in the world, is sparing no effort to adapt to the evolving patterns of news consumption. The Indian community is perhaps the most complex ethnic community in Singapore. While the majority are Tamils, about two-fifths of Indians are non-Tamils who use various other mother tongue languages.

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