Venkata Susmita Biswas

Oct 21, 2024 | afaqs.com | Venkata Susmita Biswas

Artificial intelligence has become ubiquitous in every field of work. An organisation uses AI in a variety of ways across different functions, so it makes sense that it would also find applications in communication. In particular, marketing communication. The adoption of AI, particularly generative AI, has caused a fundamental disruption in communication, prompting the question of how and whether it will alter the way marketers interact with their audiences.

Oct 13, 2024 | afaqs.com | Venkata Susmita Biswas

The award-winning agency, known for coining ‘Just Do It’ for Nike, has decided to shutter India operations after 17 years. Its lean India team will support global operations, which won't involve advertising services. Wieden+Kennedy entered India in 2007. Seventeen years on, it is wrapping up operations and exiting the Rs 1,55,386 crore Indian advertising market.

Oct 8, 2024 | afaqs.com | Venkata Susmita Biswas

Ricky Pond, aka Dancing Dad on Instagram, may feel more at home during Bollywood Night at New York pub than desi New Yorkers. He has been grooving to Indian film songs since late 2020 and raked up a million followers on Instagram since his debut on the app in March 2020. Indians adore Pond, who is among many other non-Indian influencers on social media. Some dance to Indian songs, several who speak Indian languages, others who are foodies, yoga trainers, etc.

Sep 19, 2024 | afaqs.com | Venkata Susmita Biswas

Rohit Bhasin is a product of the CEO factory — Hindustan Unilever — where he spearheaded marketing for a variety of brands including Ponds, Glow and Lovely, Lifebuoy, Surf, Rin, etc. In 2023 Bhasin ended his almost 25-year association with Unilever to join Kotak Mahindra Bank. At Kotak Mahindra Bank Bhasin is president, head-affluent, NRI, business banking and chief marketing officer. Ahead of the festive season, Bhasin spoke to afaqs! about the banking brand’s approach to all things marketing.

Sep 16, 2024 | afaqs.com | Venkata Susmita Biswas

Journalists like many other professionals have incorporated GenAI into their workflows. And it is not restricted to spell-check and grammar-checks. Now, the question is what guardrails are needed to regulate AI in newsrooms. Have you heard of OkayNWA? This newsroom in Northwest Arkansas solely employs AI reporters. Yes, you read that right. AI reporters. OkayNWA calls itself an AI-powered newsroom where AI-reporters Eva Eventful, Wendy Weather, Cultural Carrie generate short reports on local events.