Victor Adar

Nairobi

Lead Writer at Nairobi Business Monthly

A comms guy @Tim_skymedia | Former intern at Reuters @NairobiBusiness @NLM_Magazine | Pre-order a hard copy of my book: Time to Pivot @ Sh1,000 .

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Articles

Trump tariffs a turning point for Kenya and region

1 week ago | nairobibusinessmonthly.com | Victor Adar

It is yet another challenging path for African economies after the White House imposed a baseline tariff of 10 per cent on all goods exported to the United States (US) by Kenya, Ghana, Ethiopia, Tanzania, Uganda, Senegal, and Liberia.
Can former Man United coach succeed in Kenya's jinxed football scene?

1 month ago | nairobilawmonthly.com | Victor Adar

South African former striker Benni McCarthy, 47, has been unveiled as the new head coach of Kenya’s national men’s football team, the Harambee Stars. McCarthy, who was previously the attack coach at English Premier League side Manchester United, has signed a two-year deal at a time when Kenya is preparing to co-host the 2027 TotalEnergies-backed Africa Cup of Nations (AFCON) with Uganda and Tanzania.
Changing mindsets for the deaf population

1 month ago | businessbarometer.co.ke | Victor Adar

Each year, on March 3, the world observes World Hearing Day to raise awareness about preventing deafness and hearing loss, while advocating for ear and hearing care worldwide. This year, under the theme “Changing Mindsets: Empower Yourself to Make Ear and Hearing Care a Reality for All,” we reaffirm our commitment to empowering individuals, communities, and health systems to take meaningful action toward better ear and hearing health.
Kenya’s PR firm founder picked to judge international awards

2 months ago | businessbarometer.co.ke | Victor Adar

Glass House PR Limited founder and CEO, Mary Njoki, has joined the prestigious SABRE Awards (Superior Achievement in Branding, Reputation, and Engagement) Africa 2025 as a judge. Presented by PRovoke Media, these awards vastly recognize excellence in public relations campaigns across various regions, including Africa. The awards also seek to celebrate outstanding work in engagement, credibility, and relationship building.
Djibouti’s Mahoud Ali Youssouf elected AU Chairman

2 months ago | businessbarometer.co.ke | Victor Adar

Few heads of diplomacy can boast the longevity of Mahmoud Ali Youssouf, Djibouti’s foreign minister since 2005, who was elected Saturday, February 15, to head the African Union’s executive commission. Youssouf won the required support of two-thirds of the region’s leaders in the Ethiopian capital Addis Ababa to secure the post representing some 1.5 billion Africans across the continent.
EU allows insect powder to be added to food products

2 months ago | businessbarometer.co.ke | Victor Adar

A regulation permitting the addition of yellow mealworm larvae (Tenebrio molitor) powder to foods has taken effect in European Union (EU) member-states, the European Commission (EC) said. Starting on Monday, February 10, the regulation will be in effect for five years, with the possibility of an extension. “The Commission has authorized the sale of UV-treated powder of whole Tenebrio molitor larvae (yellow mealworm) as a novel food,” it said.
Idea of ‘undermining’ US dollar is dead: Trump

2 months ago | businessbarometer.co.ke | Victor Adar

United States (US) President Donald Trump said on Thursday, February 13, that the idea of undermining the dollar no longer holds. Trump told reporters at the White House that BRICS nations – comprising Brazil, Russia, India, China, and South Africa, and constitute an important alliance of developing nations that have gained prominence on the global stage – could face tariffs from the US if they set up their own currency.
What trade visit to Estonia, Finland means for Absa Kenya’s Business Club members

2 months ago | businessbarometer.co.ke | Victor Adar

With experts estimating that Small and Medium-sized Enterprises (SMEs) contribute up to 40 per cent of Kenya’s Gross Domestic Product, the need for big companies to access new markets and build global networks has escalated. Companies are quickly learning that it is in leveraging financial solutions, capacity-building programs, and advisory services that they will thrive.
Take bold steps to achieve agenda 2063: President Ruto

2 months ago | businessbarometer.co.ke | Victor Adar

President William Ruto has urged African leaders to take bold and decisive action to accelerate the realisation of Agenda 2063. The President said the continent’s leadership has the responsibility to shape the trajectory of the continent’s sustainable development by domesticating, implementing, and championing Agenda 2063. He said the programme holds the potential not only to uplift individual nations, but also to transform Africa as a whole.
How Kenya’s Pesaflix is taking video streaming services to the world

Jan 13, 2025 | businessbarometer.co.ke | Victor Adar

Many people subscribe for monthly video services, yet they barely watch the movies or would probably watch two to four in a month due to busy schedules. This made diversified tech services firm, Ndovu Group, to bring a video on demand solution, Pesaflix, to users in Kenya and the region. Pesaflix will be the first market offering that allows a Pay as you Go daily subscription, and micro billing model, thanks to Google Play Card and Mpesa mobile money payment options.