Vinita Bhatia
Editor at Campaign India
Out-of-work thinker; real-life Editor at Campaign India. Sarcasm keeps me ticking, like a live bomb!
Articles
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6 days ago |
campaignasia.com | Vinita Bhatia
For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered the holy grail. Cut to 2025 and marketers are quickly realising that while cricket may still be religion, attention is now a moving target. Hence, Chinese Wok from Lenexis Foodworks did not opt for a traditional TVC this season.
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1 week ago |
campaignindia.in | Vinita Bhatia
For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered the holy grail. Cut to 2025 and marketers are quickly realising that while cricket may still be religion, attention is now a moving target. Hence, Chinese Wok from Lenexis Foodworks did not opt for a traditional TVC this season.
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1 week ago |
campaignindia.in | Vinita Bhatia
IPL 2024 wasn’t just about watching the match—it was about everything around it. Fans spent 20% more time with off-field, non-live content, reflecting a strong pivot towards on-demand viewing and deeper fandom. YouTube claims it has emerged as the platform of choice for cricket content, with 67% of fans consuming sports-related videos and Shorts. This shift has opened new advertising windows. Brands like EMotarad and Goibibo ran early campaigns, gaining traction even before IPL 2025 took off.
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1 week ago |
campaignindia.in | Vinita Bhatia
After multiple postponed trips, Helena Maus, CEO of Archetype and Marker Collective, finally set foot in India in March 2025. Her whirlwind tour across Delhi, Bangalore, and Mumbai wasn’t just about meeting teams—it was also to pave the way for Delve’s entry into the Indian market. Delve, a media coverage measurement tool launched globally in October 2024, was originally developed for internal use by Marker Collective.
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1 week ago |
shorturl.at | Vinita Bhatia
After multiple postponed trips, Helena Maus, CEO of Archetype and Marker Collective, finally set foot in India in March 2025. Her whirlwind tour across Delhi, Bangalore, and Mumbai wasn’t just about meeting teams—it was also to pave the way for Delve’s entry into the Indian market. Delve, a media coverage measurement tool launched globally in October 2024, was originally developed for internal use by Marker Collective.
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#AI is reshaping media, but without diversity, bias prevails. Inclusion isn’t just ethical—it’s a business necessity https://t.co/kI7opllc2N #artificialintelligence #genderdiversity @FCBKinnect @WondrlabI @upGrad_edu @MMAglobal
Brands like Paytm, Honasa, Uniqlo, Acko & Atlys get flooded with agency pitches on @LinkedIn Has this reduced the process to meritocracy or a popularity contest? https://t.co/y2Id9fm8Sp #advertising #adagency #marketing
#Advertising shapes societal norms, but brands must go beyond workplace equality and stop reinforcing outdated gender stereotypes in their #marketing https://t.co/6Ke9MT0c1a #WomensDay #WomenEmpowerment #genderbias
