Vinita Bhatia's profile photo

Vinita Bhatia

Mumbai

Editor at Campaign India

Out-of-work thinker; real-life Editor at Campaign India. Sarcasm keeps me ticking, like a live bomb!

Articles

  • 1 week ago | campaignindia.in | Vinita Bhatia

    Artificial intelligence (AI) may have been the headline trend across most industries in recent years, but for Havas, it has now become a cornerstone of operational transformation. Speaking at the company’s annual presentation at the Cannes Lions International Festival of Creativity on 18th June 2025, Yannick Bolloré, chairman and CEO of Havas, outlined how AI is not only disrupting workflows but also redefining leadership styles—including his own.

  • 1 week ago | campaignindia.in | Vinita Bhatia

    Creativity is often romanticised, but for David Droga, it has been a relentless practice of imagination, disruption and reinvention. Speaking on the penultimate day of the Cannes Lions International Festival of Creativity 2025 in a session titled ‘Care’s Paradox: Fragile, but Formidable’, Droga, the founder of Droga5 and outgoing CEO of Accenture Song, reflected on a career defined by his ability to shape ideas that challenge expectations, often against prevailing industry wisdom.

  • 1 week ago | campaignasia.com | Vinita Bhatia

    The intersection of human creativity and artificial intelligence took centre stage on day three of the Cannes Lions International Festival of Creativity, where Shantanu Narayen, chair and CEO of Adobe, engaged in a candid conversation with Arthur Sadoun, CEO of Publicis Groupe. The session unfolded just ahead of Narayen receiving the inaugural 'Creative Champion of the Year' award, introduced by the Cannes Lions to acknowledge individuals or organisations that enable creativity at scale.

  • 1 week ago | campaignindia.in | Vinita Bhatia

    The intersection of human creativity and artificial intelligence took centre stage on day three of the Cannes Lions International Festival of Creativity, where Shantanu Narayen, chair and CEO of Adobe, engaged in a candid conversation with Arthur Sadoun, CEO of Publicis Groupe. The session unfolded just ahead of Narayen receiving the inaugural 'Creative Champion of the Year' award, introduced by the Cannes Lions to acknowledge individuals or organisations that enable creativity at scale.

  • 1 week ago | campaignindia.in | Vinita Bhatia

    As he wraps up his shortlisting jury duties for Cannes Lions 2025, Arnab Ray, executive creative director at Landor India, reflects on what makes work award-worthy. "The difference between good and unforgettable lies in how deeply an idea resonates, how boldly it’s executed, and how clearly it connects to culture. These are the three evergreen criteria," he says.

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Vinita Bhatia
Vinita Bhatia @bhatiavinita
10 May 25

"A nation of morons is easier to manage than one where the literate may outnumber the illiterate" says Lindsay Pereira. Many thinkers have similarly warned us over the years. Yet, we get distracted by cacophony, preferring that to rationale https://t.co/s026cFtguj

Vinita Bhatia
Vinita Bhatia @bhatiavinita
30 Apr 25

#SMS is getting an upgrade. With @Apple eyeing #RCS, rich, interactive #messaging could soon go mainstream in India. #Martech players are ready, #brands are testing, and agencies? Still warming up. https://t.co/si5rN7I8Oc #Ads #Marketing

Vinita Bhatia
Vinita Bhatia @bhatiavinita
28 Apr 25

#IPL ads aren't just about spending big anymore. It's smarter stories, sharper targeting, and fighting for real fan attention—second by second https://t.co/nGwrC5hRxd #advertising #Ads #MarketingStrategy