Vinita Bhatia
Editor at Campaign India
Out-of-work thinker; real-life Editor at Campaign India. Sarcasm keeps me ticking, like a live bomb!
Articles
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3 days ago |
campaignindia.in | Vinita Bhatia
In a marketing environment where performance is prized and attention spans are traded like commodities, B2B marketers are leaning into video as both a storytelling tool and a growth engine. According to LinkedIn’s ‘B2B ROI Impact’ research conducted with YouGov, a staggering 94% of B2B marketers across markets—including India—believe video accelerates advertising ROI. But it’s not just video for video’s sake. Context matters.
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1 week ago |
campaignasia.com | Vinita Bhatia
Sometimes the best metaphors for business are born far from the boardroom. On a flight not long ago, Rajdeepak Das—chief creative officer at Publicis Groupe South Asia and chairman at Leo South Asia—found himself deep in conversation with an Australian doctor. The doctor described his daily routine: Treating six to ten patients a day. It sounded efficient, even admirable. But for Das, it triggered a deeper reflection.
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1 week ago |
campaignindia.in | Vinita Bhatia
An in-flight chat with an Australian doctor helped Rajdeepak Das, chief creative officer at Publicis Groupe South Asia and chairman at Leo South Asia, articulate the unique advantage his team holds. His co-passenger claimed that he treated six to 10 patients a day. Das drew a sharp contrast with his father, a government doctor in India who once treated over a hundred patients a day.
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1 week ago |
campaignindia.in | Vinita Bhatia
In her many conversations with chief marketing officers (CMOs), Ashima Kakar noticed a recurring sentiment—an undercurrent of frustration with traditional agency models. "There is a clear demand for partners who are agile, precise, and capable of balancing short-term responsiveness with long-term strategic thinking," she said.
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1 week ago |
campaignasia.com | Vinita Bhatia
At a time when most global advertising markets are grappling with economic sluggishness and geopolitical flux, India has stood out for WPP—not just as a promising growth engine, but as a testing ground for the future of advertising. While the world’s largest markets contracted in Q1 2025, WPP’s India operations reported a 5.5% like-for-like revenue growth, the only one among the holding company’s top five regions to post a positive figure.
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"A nation of morons is easier to manage than one where the literate may outnumber the illiterate" says Lindsay Pereira. Many thinkers have similarly warned us over the years. Yet, we get distracted by cacophony, preferring that to rationale https://t.co/s026cFtguj
#SMS is getting an upgrade. With @Apple eyeing #RCS, rich, interactive #messaging could soon go mainstream in India. #Martech players are ready, #brands are testing, and agencies? Still warming up. https://t.co/si5rN7I8Oc #Ads #Marketing
#IPL ads aren't just about spending big anymore. It's smarter stories, sharper targeting, and fighting for real fan attention—second by second https://t.co/nGwrC5hRxd #advertising #Ads #MarketingStrategy