Vinita Bhatia
Editor at Campaign India
Out-of-work thinker; real-life Editor at Campaign India. Sarcasm keeps me ticking, like a live bomb!
Articles
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3 days ago |
campaignindia.in | Vinita Bhatia
In 2010, when most biscuits in India looked and tasted the same, ITC Foods introduced a curveball—Dark Fantasy Choco Fills. A molten-centre cookie priced at INR 30—six times the cost of a typical biscuit pack—it was crafted to redefine indulgence and challenge incumbents on premium turf. This was the conglomerate’s bold bet on premiumisation in a value-obsessed category.
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2 weeks ago |
campaignindia.in | Vinita Bhatia
As B2B2C brands in India navigate the dual challenge of appealing to both intermediaries and end-users, marketers are crafting unified strategies that align trade incentives with consumer brand pull—without fragmenting the message. These strategies are designed to balance trade and consumer objectives in a single campaign, especially when intermediaries like contractors, distributors, or agents double as influencers in purchase decisions.
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2 weeks ago |
campaignindia.in | Vinita Bhatia
When Salesforce acquired Slack for $27.7 billion in 2021, many wondered how a workplace chat app would justify that price tag. Three years later, the answer lies in the way Slack is being reimagined—not just as a collaboration platform, but as a strategic hub for business productivity. And if there’s one market where this strategy is being tested at scale, it is India. India, as Rahul Sharma, vice president of sales at Salesforce, explains, is one of Slack’s most promising markets.
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2 weeks ago |
campaignindia.in | Vinita Bhatia
When RK Swamy Limited launched its Brand and Marketing Consulting Group last week, the move signalled more than just the addition of a new vertical. It was a calculated pivot by one of India’s only listed integrated marketing services firms, aimed at sustaining relevance and profitability in a climate where many marketing budgets are in retreat, and global competitors continue to outmuscle local players with deeper pockets.
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2 weeks ago |
campaignindia.in | Vinita Bhatia
At a time when global holding companies are under pressure to consolidate, differentiate, and digitise their offerings, IPG Mediabrands India has rolled out a leadership structure that breaks convention—and, potentially, new ground. In an uncommon move for an advertising network, the group has appointed two leaders at the helm: Shashi Sinha as executive chairman and Amardeep Singh as CEO.
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"A nation of morons is easier to manage than one where the literate may outnumber the illiterate" says Lindsay Pereira. Many thinkers have similarly warned us over the years. Yet, we get distracted by cacophony, preferring that to rationale https://t.co/s026cFtguj
#SMS is getting an upgrade. With @Apple eyeing #RCS, rich, interactive #messaging could soon go mainstream in India. #Martech players are ready, #brands are testing, and agencies? Still warming up. https://t.co/si5rN7I8Oc #Ads #Marketing
#IPL ads aren't just about spending big anymore. It's smarter stories, sharper targeting, and fighting for real fan attention—second by second https://t.co/nGwrC5hRxd #advertising #Ads #MarketingStrategy