Campaign India

In September 2007, Haymarket Media India Ltd, a prominent name in the global media landscape, introduced Campaign India to cater to the rapidly growing advertising, media, and marketing sectors in India. The website Campaignindia.in offers its readers up-to-date news on recent trends, insightful analysis, and engaging discussions on challenges faced by industry professionals in the country. We connect with crucial decision-makers and influencers in media planning and buying agencies, creative firms, PR agencies, as well as senior executives, marketing directors, and brand managers across various companies.

National

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#508166

India

#45278

News and Media

#948

Traffic sources

Monthly visitors

Articles

GroupM restructures across Asia, Indonesia leadership impacted

1 day ago | campaignindia.in | Nikita Mishra

Google may no longer be the ‘Godfather of search’ ... With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies. Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence. Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
Creative agency shake-up at WPP: Grey to move into Ogilvy Group

1 day ago | campaignindia.in | Beau Jackson |Gideon Spanier

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LinkedIn’s BrandLink bets on resonance over reach

3 days ago | campaignindia.in | Vinita Bhatia

In a marketing environment where performance is prized and attention spans are traded like commodities, B2B marketers are leaning into video as both a storytelling tool and a growth engine. According to LinkedIn’s ‘B2B ROI Impact’ research conducted with YouGov, a staggering 94% of B2B marketers across markets—including India—believe video accelerates advertising ROI. But it’s not just video for video’s sake. Context matters.
Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'

6 days ago | campaignindia.in | Will Green

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History of GroupM 2003-2025: The world's largest media investment arm

6 days ago | campaignindia.in | Beau Jackson

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Leo without the Burnett is still brimming with creative ambition | Advertising | Campaign India

1 week ago | campaignindia.in | Vinita Bhatia

An in-flight chat with an Australian doctor helped Rajdeepak Das, chief creative officer at Publicis Groupe South Asia and chairman at Leo South Asia, articulate the unique advantage his team holds. His co-passenger claimed that he treated six to 10 patients a day. Das drew a sharp contrast with his father, a government doctor in India who once treated over a hundred patients a day.
Zuckerberg says AI could ‘redefine’ Meta’s ad business

1 week ago | campaignindia.in | Reem Makari

Is there more to adland's talent crisis than we think? OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?
Not your agency, not yet SaaS: BrandPipal picks a third lane

1 week ago | campaignindia.in | Vinita Bhatia

In her many conversations with chief marketing officers (CMOs), Ashima Kakar noticed a recurring sentiment—an undercurrent of frustration with traditional agency models. "There is a clear demand for partners who are agile, precise, and capable of balancing short-term responsiveness with long-term strategic thinking," she said.
Marketing to machines: When bots become the target audience

1 week ago | campaignindia.in | Vinita Bhatia

To stay ahead in the ever-evolving beauty space, The Estée Lauder Companies Inc (ELC) recently teamed up with Microsoft to harness the power of generative AI. The 80-year-old beauty brand is leaning on ConsumerIQ, an AI agent built on Microsoft Copilot Studio, streamlining data access for teams. “It’s about bringing answers straight to the fingertips,” says Jayesh Mehta, ELC’s brand tech leader, in a blog post.
AI, copyright, and creativity: The fine line between innovation and exploitation

1 week ago | campaignindia.in | Matthew Keegan

AI, copyright, and creativity: The fine line between innovation and exploitationWith tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.