Campaign India

2 days ago | campaignindia.in | Joseph Arthur

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo. The latest ad films and campaigns from brands like Aakash Educational Services, Dell Technologies, and more, in our weekly roundup. How Asia is redefining football fandom for the ...

3 days ago | campaignindia.in | Lucy Shelley

How Asia is redefining football fandom for the ... The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report. Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Ghadi Detergent, Abby Awards, Django, and many more.

1 week ago | campaignindia.in | Vinita Bhatia

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered the holy grail. Cut to 2025 and marketers are quickly realising that while cricket may still be religion, attention is now a moving target. Hence, Chinese Wok from Lenexis Foodworks did not opt for a traditional TVC this season.

1 week ago | campaignindia.in | Joseph Arthur

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025. Bats, reels, and buys: The new IPL media mix From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys. Advertising in space: One giant leap for adland?

1 week ago | campaignindia.in | Vinita Bhatia

IPL 2024 wasn’t just about watching the match—it was about everything around it. Fans spent 20% more time with off-field, non-live content, reflecting a strong pivot towards on-demand viewing and deeper fandom. YouTube claims it has emerged as the platform of choice for cricket content, with 67% of fans consuming sports-related videos and Shorts. This shift has opened new advertising windows. Brands like EMotarad and Goibibo ran early campaigns, gaining traction even before IPL 2025 took off.