Campaign India

In September 2007, Haymarket Media India Ltd, a prominent name in the global media landscape, introduced Campaign India to cater to the rapidly growing advertising, media, and marketing sectors in India. The website Campaignindia.in offers its readers up-to-date news on recent trends, insightful analysis, and engaging discussions on challenges faced by industry professionals in the country. We connect with crucial decision-makers and influencers in media planning and buying agencies, creative firms, PR agencies, as well as senior executives, marketing directors, and brand managers across various companies.

National

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#508166

India

#45278

News and Media

#948

Traffic sources

Monthly visitors

Articles

Global CEO of WPP Media’s Nexus departs

1 day ago | campaignindia.in | Shauna Lewis

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From cookies to clicks: ITC Foods’ multi-speed marketing play

3 days ago | campaignindia.in | Vinita Bhatia

In 2010, when most biscuits in India looked and tasted the same, ITC Foods introduced a curveball—Dark Fantasy Choco Fills. A molten-centre cookie priced at INR 30—six times the cost of a typical biscuit pack—it was crafted to redefine indulgence and challenge incumbents on premium turf. This was the conglomerate’s bold bet on premiumisation in a value-obsessed category.
WPP launches data solution Open Intelligence

3 days ago | campaignindia.in | Shauna Lewis

83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG. The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
Nespresso picks Leo for creative account

1 week ago | campaignindia.in | Will Green

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands. Industry veteran Raj Kamble, founder and chief creative officer at Famous Innovations, shares his thoughts on Abby Awards, Goafest and trends in the industry. The future of marketing is not about AI replacing humans—it is about AI empowering humans to do more, faster, and with greater precision, says Zigment CEO.
Group M officially rebrands to WPP Media

1 week ago | campaignindia.in | Shauna Lewis

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DoubleVerify warns advertisers from fraudsters exploiting ads.txt

1 week ago | campaignindia.in | Reem Makari

The latest ad films and campaigns from brands like Motilal Oswal, Nykaa, Cipla, Britannia, Aliens Tattoo, Schweppes, Blinkit, Gabit, Miraggio, BISSELL India,, and more, in our weekly roundup. Our weekly roundup of the latest appointments and account wins news from Jack in the Box Worldwide, Boldfit, Wella Professionals, and many more.
Publicis Groupe acquires influencer agency Captiv8

1 week ago | campaignindia.in | Ben Bold

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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen

2 weeks ago | campaignindia.in | Matthew Keegan

Advertising Media Marketing Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
Coca-Cola and WPP renew global marketing partnership

2 weeks ago | campaignindia.in | Nikita Mishra

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Middlemen, meet martech: Brands sync trade and consumer playbooks

2 weeks ago | campaignindia.in | Vinita Bhatia

As B2B2C brands in India navigate the dual challenge of appealing to both intermediaries and end-users, marketers are crafting unified strategies that align trade incentives with consumer brand pull—without fragmenting the message. These strategies are designed to balance trade and consumer objectives in a single campaign, especially when intermediaries like contractors, distributors, or agents double as influencers in purchase decisions.