Campaign India

In September 2007, Haymarket Media India Ltd, a prominent name in the global media landscape, introduced Campaign India to cater to the rapidly growing advertising, media, and marketing sectors in India. The website Campaignindia.in offers its readers up-to-date news on recent trends, insightful analysis, and engaging discussions on challenges faced by industry professionals in the country. We connect with crucial decision-makers and influencers in media planning and buying agencies, creative firms, PR agencies, as well as senior executives, marketing directors, and brand managers across various companies.

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#440892

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Articles

Havas backs AI bet with €100 million a year

1 week ago | campaignindia.in | Vinita Bhatia

Artificial intelligence (AI) may have been the headline trend across most industries in recent years, but for Havas, it has now become a cornerstone of operational transformation. Speaking at the company’s annual presentation at the Cannes Lions International Festival of Creativity on 18th June 2025, Yannick Bolloré, chairman and CEO of Havas, outlined how AI is not only disrupting workflows but also redefining leadership styles—including his own.
David Droga on disruption: From case studies to Coinbase QR codes

1 week ago | campaignindia.in | Vinita Bhatia

Creativity is often romanticised, but for David Droga, it has been a relentless practice of imagination, disruption and reinvention. Speaking on the penultimate day of the Cannes Lions International Festival of Creativity 2025 in a session titled ‘Care’s Paradox: Fragile, but Formidable’, Droga, the founder of Droga5 and outgoing CEO of Accenture Song, reflected on a career defined by his ability to shape ideas that challenge expectations, often against prevailing industry wisdom.
Big ideas, not big algorithms, will win Cannes

1 week ago | campaignindia.in | Vinita Bhatia

The intersection of human creativity and artificial intelligence took centre stage on day three of the Cannes Lions International Festival of Creativity, where Shantanu Narayen, chair and CEO of Adobe, engaged in a candid conversation with Arthur Sadoun, CEO of Publicis Groupe. The session unfolded just ahead of Narayen receiving the inaugural 'Creative Champion of the Year' award, introduced by the Cannes Lions to acknowledge individuals or organisations that enable creativity at scale.
Creatives, meet your new colleague: AI

1 week ago | campaignindia.in | Vinita Bhatia

As he wraps up his shortlisting jury duties for Cannes Lions 2025, Arnab Ray, executive creative director at Landor India, reflects on what makes work award-worthy. "The difference between good and unforgettable lies in how deeply an idea resonates, how boldly it’s executed, and how clearly it connects to culture. These are the three evergreen criteria," he says.
Scrutiny over media trading will be a top story in next year, Campaign editors say

1 week ago | campaignindia.in | Gideon Spanier |Shauna Lewis

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
Pride is over — now it’s culture or bust | Advertising | Campaign India

1 week ago | campaignindia.in | Vinita Bhatia

For Parmesh Shahani, true inclusion is about much more than adding a rainbow logo in June — it’s about making sure everyone feels a deep, genuine sense of belonging. As the head of Godrej DEI Lab and author of Queeristan, he believes this starts when queer employees no longer have to think twice before putting up a picture of their partner at their desk. “Or, when your workplace reflects the full diversity of the world outside,” he emphasises.
Amazon’s Andy Jassy is Cannes Lions’ 2025 Media Person of the Year

1 week ago | campaignindia.in | Vinita Bhatia

The Cannes Lions International Festival of Creativity has announced Andy Jassy, president and CEO of Amazon, as the recipient of its 2025 Media Person of the Year Award.
Pepsi’s ‘Stiiiiing’ shows culture beats branding

1 week ago | campaignindia.in | Vinita Bhatia

Picture this: a world-renowned DJ drops a video on Instagram. There’s no logo in sight. There’s no overt branding. There’s not a single piece of marketing collateral to be seen. All you hear is the roar of a Formula 1 engine — and within it, a strange, piercing “Stiiiiiiing!” This moment, first captured by global DJ Armin van Buuren on May 23rd, went viral almost instantly — not because it was a sleek advertisement, but because it felt raw, spontaneous and culturally driven.
When kids call the shots, itinerary becomes insight

2 weeks ago | campaignindia.in | Vinita Bhatia

Planning a family vacation? You might want to consult your kids—not just on what snacks to pack, but on the entire itinerary. That’s exactly what the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) did with its new summer campaign, 'Kids Recommended', flipping the tourism marketing script by turning children into co-creators. The initiative, launched in the last week of April, came on the heels of Bollywood actor, Ranveer Singh’s campaign, which took place in February.
Mars to switch $1.7 billion media account out of WPP

2 weeks ago | campaignindia.in | Beau Jackson

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