Wenli Huang

Oct 31, 2024 | onlinelibrary.wiley.com | Richard Crowley |Wenli Huang |Hai Lu

1 INTRODUCTION News on firm fundamentals is an important information source for investors. However, information disclosed by firms does not always reach the public efficiently. As a result, firms have incentives to continue disseminating disclosed information via various channels. Over the past decade, social media platforms have become so popular that most public firms have created social media accounts and use them to interact with their followers.