Wesley Mercer

1 week ago | dmnews.com | Wesley Mercer

This article was first published in 2015 and updated June 17, 2025. Tension: A decade of headlines promised doorstep‑by‑drone convenience, yet most shoppers still see vans in the driveway. Noise: Each new FAA waiver sparks a fresh hype cycle that masks the gnarlier questions of safety, cost, and public trust. Direct Message: The winners of the drone‑delivery race won’t be the brands that fly fastest, but the ones that turn regulatory friction and community skepticism into resilient logistics DNA.

1 week ago | dmnews.com | Wesley Mercer

This article was originally published in 2024 and was last updated June 16, 2025. Tension: Marketers expect Google to divine their intent, yet search crawlers demand explicit context signals to unlock rich results and AI overviews. Noise: “Just install a schema plugin” drowns nuanced strategy in checkbox thinking, leaving teams blind to what actually drives visibility.

2 weeks ago | dmnews.com | Wesley Mercer

This article was originally published in 2014 and was last updated June 13, 2025. Tension: B2B video marketers obsess over views, yet pipeline impact comes from resonating— not reaching—a niche. Noise: Marketing hype conflates virality with effectiveness, flattening strategy into chasing metrics over meaning. Direct Message: ​Targeted video—narrowcasting infused with narrative and intent—outperforms broad appeal by driving true conversion and connection.

2 weeks ago | dmnews.com | Wesley Mercer

This article was originally published in 2018 and was last updated June 13, 2025. Tension: We long for rest in a restless world—but even sleep is marketed as performance. Noise: Video marketing often chases trends and gimmicks, forgetting the audience’s emotional journey. Direct Message: The best video marketing doesn’t just entertain—it builds belief at exactly the right moment. To learn more about our editorial approach, explore The Direct Message methodology.

2 weeks ago | dmnews.com | Wesley Mercer

Tension: Marketers quietly wrestle with balancing data precision and human empathy in legacy channels like catalog marketing. Noise: Oversimplified takes treat data acquisition as a numbers game, ignoring the evolving complexity of consumer identity and behavior. Direct Message: In an era of sophisticated targeting, real advantage comes from honoring the human context behind every data point—not just optimizing the file.