DM News

DMN stands out as a top provider of digital marketing insights, research, and content powered by data. Our primary audience consists of experienced marketers who require in-depth knowledge of essential marketing strategies, as well as a general awareness of the latest news and trends in the industry.

International, Trade/B2B

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#8349

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#7304

Computers Electronics and Technology/Computers Electronics and Technology

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Articles

Amazon’s Drone Dreams, Ten Years In

1 week ago | dmnews.com | Wesley Mercer

This article was first published in 2015 and updated June 17, 2025. Tension: A decade of headlines promised doorstep‑by‑drone convenience, yet most shoppers still see vans in the driveway. Noise: Each new FAA waiver sparks a fresh hype cycle that masks the gnarlier questions of safety, cost, and public trust. Direct Message: The winners of the drone‑delivery race won’t be the brands that fly fastest, but the ones that turn regulatory friction and community skepticism into resilient logistics DNA.
When Metadata Becomes Message: Reclaiming Rich Results with Schema

1 week ago | dmnews.com | Wesley Mercer

This article was originally published in 2024 and was last updated June 16, 2025. Tension: Marketers expect Google to divine their intent, yet search crawlers demand explicit context signals to unlock rich results and AI overviews. Noise: “Just install a schema plugin” drowns nuanced strategy in checkbox thinking, leaving teams blind to what actually drives visibility.
Taulia: A B2B Brand with a Strategic Approach to Video Marketing

2 weeks ago | dmnews.com | Wesley Mercer

This article was originally published in 2014 and was last updated June 13, 2025. Tension: B2B video marketers obsess over views, yet pipeline impact comes from resonating— not reaching—a niche. Noise: Marketing hype conflates virality with effectiveness, flattening strategy into chasing metrics over meaning. Direct Message: Targeted video—narrowcasting infused with narrative and intent—outperforms broad appeal by driving true conversion and connection.
Purple Mattress Doesn't Sleep On Video Marketing

2 weeks ago | dmnews.com | Wesley Mercer

This article was originally published in 2018 and was last updated June 13, 2025. Tension: We long for rest in a restless world—but even sleep is marketed as performance. Noise: Video marketing often chases trends and gimmicks, forgetting the audience’s emotional journey. Direct Message: The best video marketing doesn’t just entertain—it builds belief at exactly the right moment. To learn more about our editorial approach, explore The Direct Message methodology.
Millard group acquires hosiery catalog files

2 weeks ago | dmnews.com | Wesley Mercer

Tension: Marketers quietly wrestle with balancing data precision and human empathy in legacy channels like catalog marketing. Noise: Oversimplified takes treat data acquisition as a numbers game, ignoring the evolving complexity of consumer identity and behavior. Direct Message: In an era of sophisticated targeting, real advantage comes from honoring the human context behind every data point—not just optimizing the file.
Stay You, Stay Loyal: What 2025 Marketers Can Learn from a 2010 Campaign

2 weeks ago | dmnews.com | Wesley Mercer

This article was originally published in 2010 and was last updated June 12, 2025. Tension: Brands try to engineer loyalty through rewards, but customers crave genuine emotional connection. Noise: Marketing dashboards equate campaign reach with loyalty, but recognition is deeper than metrics. Direct Message: Lasting loyalty isn’t bought with offers—it’s earned by making people feel truly seen. To learn more about our editorial approach, explore The Direct Message methodology.
Marketing automation helps LEGO Education build better emails

2 weeks ago | dmnews.com | Wesley Mercer

Tension: Marketers expect automation to solve outreach inefficiencies, but the reality often demands more human input—not less. Noise: Conventional wisdom claims automation simplifies marketing, yet this oversimplification blinds teams to the complexities of buyer psychology and organizational alignment. Direct Message: Automation doesn’t replace strategy—it reveals the gaps in it, and succeeding with it requires deeper behavioral insight and cross-functional collaboration.
Choosing the right segmentation approach: From static profiles to fluid patterns

2 weeks ago | dmnews.com | Wesley Mercer

This article was originally published in 2000 and was last updated on June 12, 2025. Tension: Marketers rely on audience segmentation to drive clarity, but the deeper challenge is knowing when the model itself distorts reality. Noise: Popular segmentation approaches are often chosen for convenience or legacy, not because they reflect how people actually behave.
What the Starbucks and Apple partnership teaches us about lasting relevance

2 weeks ago | dmnews.com | Wesley Mercer

Tension: Digital partnerships promise seamless integration of brand experiences, but often struggle to create lasting emotional impact. Noise: Tech-driven collaborations are often celebrated for novelty rather than actual utility or long-term consumer value. Direct Message: True brand collaboration goes beyond synergy and creates an ecosystem that feels personal, useful, and culturally relevant.
How to reach your ideal customer in a fragmented, distracted digital world

2 weeks ago | dmnews.com | Wesley Mercer

This article was originally published in early 2025 and was last updated on June 12, 2025. Tension: Brands expect precise targeting to deliver ideal customers, but reality shows even great data misses the mark without deeper insight. Noise: Oversimplified ad tactics promise quick results but ignore the nuance of evolving buyer behavior and fragmented digital attention. Direct Message: The best way to reach your ideal customer is to stop chasing precision and start building resonance.