Whitney Alexander

Jan 9, 2025 | tricomb2b.com | John Buscemi |Nick Westergaard |Whitney Alexander |Katie Youngblood

Many businesses often gravitate toward public relations (PR) to build brand awareness, reach new audiences, and generate positive public attention. However, PR is more than just obtaining publicity, securing placements in high-profile publications, and sending out press releases that highlight all the ins and outs of your products. Investing in PR can yield long-term substantial results.

Oct 25, 2024 | tricomb2b.com | Mike Bell |Whitney Alexander |Jonah Otchy

I was sitting in a dentist’s office. Waiting. Then waiting a little longer. And just when I thought the waiting was over, it wasn’t. Desperate for distraction, I began leafing through a magazine. A few pages in was a MetLife ad featuring a woman with a child on her shoulders, paired with the headline, “You carry the future on your shoulders.” It was pretty forgettable, as ads go. So why do I remember it so clearly?

May 13, 2024 | tricomb2b.com | John Buscemi |Nick Westergaard |Whitney Alexander |Tom N. Tumbusch

If there’s been a mantra for CMOs in recent years, it’s: “Do more with less.” According to the 2024 Gartner CMO Spend Survey, average marketing budgets fell 15% to a post-pandemic low of just 7.7% of overall company revenue this year. CMOs focused exclusively on B2B fared slightly better, with average budgets of 8.4% of revenue. The environment for business is looking slightly more favorable in 2025, with modest growth and easing inflation balanced by lingering uncertainty and trade tensions.

Nov 28, 2023 | research.lifeway.com | Whitney Alexander

Books are better by the light of a Christmas tree. Here are a few titles for you to add to your list of books to read this Christmas season. By Whitney Walker AlexanderMy favorite time of year is when our family’s schedule starts to slow as fall happenings wind down and we enter into the holiday season. I begin to look forward to long nights at home in my reading chair with my dog Althea beside me and a book in my lap. Books just read better by the light of a Christmas tree, I think.