John Buscemi

Jan 9, 2025 | tricomb2b.com | John Buscemi |Nick Westergaard |Whitney Alexander |Katie Youngblood

Many businesses often gravitate toward public relations (PR) to build brand awareness, reach new audiences, and generate positive public attention. However, PR is more than just obtaining publicity, securing placements in high-profile publications, and sending out press releases that highlight all the ins and outs of your products. Investing in PR can yield long-term substantial results.

Sep 9, 2024 | tricomb2b.com | Hannah Eisenhauer |Tom N. Tumbusch |John Buscemi |Chris Eifert

Theoretically, A/B testing is fantastic: B2B marketers compare two versions of an ad, landing page, email or other copy, changing one variable. Then they look to see which version may better resonate with customers. But in practice, a lot of outside variables in today’s digital landscape make it hard to do a clean A/B test. Marketing channels can input all sorts of factors into A/B tests that likely have little to do with what you want to measure and learn about.

May 13, 2024 | tricomb2b.com | John Buscemi |Nick Westergaard |Whitney Alexander |Tom N. Tumbusch

If there’s been a mantra for CMOs in recent years, it’s: “Do more with less.” According to the 2024 Gartner CMO Spend Survey, average marketing budgets fell 15% to a post-pandemic low of just 7.7% of overall company revenue this year. CMOs focused exclusively on B2B fared slightly better, with average budgets of 8.4% of revenue. The environment for business is looking slightly more favorable in 2025, with modest growth and easing inflation balanced by lingering uncertainty and trade tensions.

Mar 20, 2024 | tricomb2b.com | Andrew Humphrey |Hannah Eisenhauer |Tom N. Tumbusch |John Buscemi

B2B marketers, want to know the best thing (and the worst) about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? It happened. Yes, GA4 looks much different from the UA tools and interface that have been around for years. It’s also true that all of your company’s historical website data saved in UA will disappear early in 2024. And B2B marketers (if you haven’t already done so) will need to invest time to master GA4 and configure all of its reporting capabilities.

Feb 1, 2024 | tricomb2b.com | Tom N. Tumbusch |John Buscemi |Chris Eifert |Chris Celek

Many neighborhood pizza joints have a sign in the window proclaiming: “World’s Best Pizza”. Although one of them might be right, there are so many would-be candidates that connoisseurs can be forgiven for feeling a bit of skepticism. It’s the same in B2B. While many companies like to say their product or service is “the best”, customers want — and need — proof. True industry leaders distinguish themselves from the rest by backing up their bids to be number one.