Xavier Hunter

2 weeks ago | sportsbusinessjournal.com | Xavier Hunter

Over the last 30 years, few areas of American life have evolved as rapidly as sports and hip-hop. And few people have charted those changes as closely, or taught the ways in which those subjects have become entwined, as C. Keith Harrison. A longtime professor at schools across the country, Harrison is officially retiring in May from full-time teaching, though it’s hard to tell given his immediate plans.

3 weeks ago | sportsbusinessjournal.com | Xavier Hunter

Expanding fan bases through sports and entertainment platforms was the focus during Wednesday’s final panel at the CAA World Congress of Sports in Nashville. MLB Deputy Commissioner, Business & Media Noah Garden, AEG CRO Todd Goldstein, Titans President & CEO Burke Nihill and NASCAR President Steve O’Donnell graced the stage to discuss the various elements to reach their respective audiences. Below are the highlights from the Building Sports & Entertainment Platforms panel.

2 months ago | sportsbusinessjournal.com | Xavier Hunter

Powerade is furthering its efforts to immerse itself with Gen-Z and Gen Alpha with the launch of the “It Takes More To Get This Far” campaign ahead of the NCAA basketball tournaments. UConn F Alex Karaban, NC State G Saniya Rivers and Arizona G Caleb Love -- who were added to Powerade’s growing collegiate roster in December -- are featured in the campaign. The creative was made by WPP OpenX and led by Ogilvy.

Jan 8, 2025 | sportsbusinessjournal.com | Xavier Hunter

The debut of League One Volleyball is set for Wednesday night on ESPN+, kicking off a 14-week inaugural campaignLOVBWomen’s professional volleyball opens another chapter tonight with the debut of League One Volleyball (LOVB, pronounced as “LOVE”). Atlanta’s Gateway Center Arena will host to the league’s inaugural match between LOVB Atlanta and LOVB Salt Lake on ESPN+.

Dec 10, 2024 | sportsbusinessjournal.com | Xavier Hunter

League One Volleyball has revealed its broadcasting partners prior to the launch of its inaugural pro season next month. All 60 league matches will be streamed or broadcasted domestically across ESPN platforms (ESPN2, ESPNU, ESPN+), DAZN, Women’s Sports Network and LOVB Live (via the league’s website). Length and financial terms of the deals were not disclosed. LOVB was advised on the media negotiations by David Sternberg and Dan Granik of Range.