Yiling Pan
Editorial Director, China at Vogue Business
Luxury and fashion reporter at Jing Daily; interests in fashion, luxury brands, economy and film; eyes on China's social and economic transformation :D
Articles
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2 months ago |
voguebusiness.com | Yiling Pan |Jasmine Gao
The Year of the Snake is just around the corner. Accurately interpreting the cultural symbol of the Chinese zodiac snake — and using it as inspiration for design and creativity — have emerged as central themes in luxury marketing during the weeks leading up to Chinese New Year on 29 January. However, while the marketing landscape around Chinese New Year has always been a competitive arena for brands, crafting an engaging narrative around the Year of the Snake has presented unique challenges.
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Dec 3, 2024 |
voguebusiness.com | Yiling Pan
On Tuesday night, Chanel took over Quyuan Fenghe, a lakeside park located at the northeastern point of Hangzhou’s West Lake, to present its 2025 Métiers d’Art collection. A 20-minute boat ride to the show venue was mandatory for all attendees, letting them fully immerse themselves in the serene waterside backdrop. The location of the Unesco world heritage site draws parallels between the maison’s illustrious Métiers d’Art and the Chinese city’s silk traditions and artistic heritage.
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Nov 7, 2024 |
voguebusiness.com | Yiling Pan
Chanel hosted its first runway show in Hong Kong in 18 years on Wednesday as it doubles down on growing its business in China amid a challenging market. The show featured the cruise 2024/25 collection, first presented in Marseille in May. But it was “more than just a replica”, says Bruno Pavlovsky, president of fashion at Chanel, speaking to Vogue Business ahead of the show.
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Oct 23, 2024 |
voguebusiness.com | Yiling Pan
Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. In the wake of a bevy of newcomer presentations and high-profile brand parties at this season’s Shanghai Fashion Week, Brunello Cucinelli made a splash of its own. The Italian luxury brand hosted its inaugural live presentation in the Chinese city, known as one of the region’s fastest-growing markets.
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Jun 12, 2024 |
mdpi.com | Yikun Li |Yiling Pan |Yulong Yin |Ruilin Huang
All articles published by MDPI are made immediately available worldwide under an open access license. No specialpermission is required to reuse all or part of the article published by MDPI, including figures and tables. Forarticles published under an open access Creative Common CC BY license, any part of the article may be reused withoutpermission provided that the original article is clearly cited. For more information, please refer tohttps://www.mdpi.com/openaccess.
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