Yola Mzizi

New York

Reporter at Business of Fashion (BOF)

reporter @bof. made in @medillschool.

Articles

What Happened to the High Heel?

1 week ago | businessoffashion.com | Yola Mzizi

In the late 1980s, Susan Conlin, then in her twenties working as a bank auditor in Philadelphia, was one of many career women wearing skirt suits, coiffed hair, and high heels to work. Today, a librarian in New Jersey, Conlin’s shoes can still be heard clacking on the marble floors — but she’s become an anomaly. In a staff of 30, she’s the only one still in heels. “We used to have casual Fridays but now everything is casual. Wearing high heels just makes it all feel special,” said Conlin, now 61.
Supergoop’s Founder to Exit the Brand

4 weeks ago | businessoffashion.com | Yola Mzizi

Holly Thaggard, the founder of cult-suncare label Supergoop is stepping down from her role as chairwoman and will assume the position of “strategic advisor,” according to an internal company note posted on Reddit. “While she is stepping away from day-to-day governance, Holly will continue to be a champion of Supergoop,” Lisa Sequino, the brand’s chief executive, wrote in the note.
The Makeup Tutorial Makes a Comeback

4 weeks ago | businessoffashion.com | Yola Mzizi

Emily Meringolo Levi has had her makeup professionally done just twice in her life: once for her prom in 2012and again for her wedding in 2023. Whenever the New York-based visual artist needs help with liquid eyeliner or contour placement, she doesn’t need to consult a professional for a tutorial, because she has millions already in her pocket. Her current skills can be attributed to hours spent watching makeup tutorials on YouTube and TikTok.
The Murky, Expensive World of Longevity, Explained

1 month ago | businessoffashion.com | Yola Mzizi

When high-end gym chain Equinox rolled out its $40,000 longevity programme last year, some saw it as an attempt to chart a new (and expensive) path toward healthy living. Others wondered what, exactly, they would be paying for.
Estée Lauder Inks Partnership With India’s Ministry of Commerce to Advance Beauty Innovation

1 month ago | businessoffashion.com | Yola Mzizi

Estée Lauder Companies announced Wednesday that it was joining forces with Startup India, an Indian government programme that aims to strengthen the country’s innovation pipeline in beauty and personal care. The partnership was established through a memorandum within India’s Department of Commerce and Industry. The partnership will see the expansion of ELC’s Beauty&You initiative, an entrepreneurial programme designed to discover and nurture the country’s next generation of beauty brands.
The Debrief | Can You Sell Sexual Wellness Without Sex?

1 month ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Yola Mzizi

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Can a Cult Perfumer Go Global?

1 month ago | businessoffashion.com | Yola Mzizi

Unlike traditional perfumers, David and Kavi Moltz aren’t looking to follow in the footsteps of fragrance giants. They are, instead, hoping to replicate the success of rock band The Rolling Stones. When they founded D.S. & Durga in 2008, it was with the idea of infusing it with storytelling often found in song lyrics or intricate guitar chords (David, a musician, serves as perfumer) and packaging the product in sleek, modern bottles (created by Kavi, an architect and designer).
Clothing Rental Has Been a Fast-Growing Business for Urban Outfitters. Now It’s a Profitable One Too.

1 month ago | businessoffashion.com | Yola Mzizi

Nuuly, Urban Outfitters’ clothing rental platform, reported another quarter of impressive growth Wednesday, reaching a milestone that has eluded many of its competitors: profitability. Parent company URBN, which also holds Anthropologie, Free People and Urban Outfitters under its belt, reported net sales in its rental business jumped 78 percent for the quarter ending Jan. 31 to $112 million.
Glamour UK Names New Head of Editorial Content

1 month ago | businessoffashion.com | Yola Mzizi

The British edition of Glamour magazine has named Kemi Alemoru as its new head of editorial content, publisher Condé Nast announced Monday. In this role, Alemoru will be responsible for the publication’s editorial and social content. She will report to Glamour’s global editorial director Samantha Barry. Alemoru previously held roles at Dazed and Gal-Dem. She has also published work with the BBC, British Vogue, and The Guardian.
Can You Sell Sexual Wellness Without Sex?

1 month ago | businessoffashion.com | Yola Mzizi

Beauty’s attitude towards sexual wellness is turning from positive to prudish. The category, which includes sex toys, massage oils and other bedroom aides, until recently seemed poised to shed its under-the-counter reputation and take its place alongside skincare, makeup and hair care in the beauty aisle. Investor-backed start-ups with sleek packaging and marketing that centred on female pleasure, empowerment and self-care were picked up by retailers like Bloomingdale’s, Target and Sephora.