Zach Weinstein

Nov 8, 2023 | marketwatchmag.com | Sam Levy |Zach Weinstein |Sally Kral |Maddie Kaye

It may be hard to believe now, but it wasn’t all that long ago that Bourbon and rye were thought of as “something only your grandpa would drink,” notes Adam Morgan, bar manager of Husk in Nashville, Tennessee. Thankfully, the story is very different today. “Now they’ve evolved into mainstays on all cocktail menus,” he notes. Keith Ervin, food and beverage director at Elm Street Cask & Kitchen in Dallas, similarly notes American whiskey’s former identity as a certain type of older gentleman’s drink.