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1 week ago | 
screenshotthis.substack.com | Zara Wong
This is a read for anyone actually wanting to get it done. For those who want to build an audience, create a great pitch deck, start a business, refine their brand, and so much more. Meet Nadine Choe, who knows her way around structuring financing for Aman properties, carved out a (large-ish) niche of luxury hospitality meets fashion with her considered takes on brand and financing with an expertise on member’s clubs.
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2 weeks ago | 
screenshotthis.substack.com | Zara Wong
In late 2024, the American-based company IMG exited from holding Australian Fashion Week (AFW) with the leading reason cited was lack of profitability. By the way, as of March 2025, IMG as part of Endeavour is owned by private equity firm Silver Lake. The whole point of private equity is to acquire companies, increase its value (reduce costs, increase revenue), and sell it for a profit. While many were up in arms about the word profit being used — well, I mean, fashion is a business, isn’t it?
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4 weeks ago | 
screenshotthis.substack.com | Zara Wong
We have the brands that we want to wear as sweatshirts. There are the brands that talk to us like they’re our friends. And there are brands that you follow for the sheer spectacle of it all. But the chocolate wrapper that encases it all (it’s just been Easter, forgive the pun…), when it’s does well, is not when it just reflects culture — it’s when the brand can define and create culture.
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1 month ago | 
screenshotthis.substack.com | Zara Wong
I’m that person who is really hard to buy for. I admit, I even struggle coming up with my own wish list because: I hate the idea of buying something that is disposable/’just another thing’. I have lots of things already in my possession and I like them a lot, and I’m trying to have less. I’m particular(ly annoying, especially for those who have to buy gifts for me). I have already searched far and wide when making purchases so I kind of know what’s out there.
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1 month ago | 
screenshotthis.substack.com | Zara Wong
Even if you didn’t realise it, it’s likely probably seen the work of Julia Rabinowitsch — more often known as . It’s in the details: the tortoiseshell comb placed just-so by a bathroom sink, a Cartier watch draped across an open book, the contents of a handbag artfully arranged in an airport security tray. (Yes, she owns her own airport security trays for shoots.) There’s a specific visual language she’s crafted. Planned and haphazard. Tiny luxuries in everyday settings. Caught-in-a-moment.
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1 month ago | 
screenshotthis.substack.com | Zara Wong
We’ve got a long weekend coming up in Australia for Easter and there’s nothing more I’d like to do than to read some great articles, listen to a podcast or two, and go online window shopping. And I can’t be alone, so I’ve pulled together a meaty issue of The Edit with lots of explore and shop. This is a huge email, so please click on ‘view full email’ wherever that prompt may be on your browser/phone so you can see it properly!I hope you enjoy it.
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1 month ago | 
screenshotthis.substack.com | Zara Wong
We all want to buy less, but buy better. (After all, no one every says they want to buy more and worse.)But, that doesn’t mean it’s necessarily about spending more per item or only buying designer brands. (Though, whatever, you do you hey.)It’s about understanding quality, and knowing how to identify it regardless what the label says. A few months ago, I wrote about how to spot well-made clothes by looking at construction. You all loved it.
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2 months ago | 
screenshotthis.substack.com | Zara Wong
Growing up in Papua New Guinea and Australia, the fashion world felt very, very far away. My mother loved fashion; we would watch Style by Elsa Klensch on CNN together, and I’d doodle on her covers of American Vogue and US Harper’s BAZAAR. My grandmother was the type of woman who said that a great outfit was as simple as a great coat (Maxmara if possible, according to my grandmother) and a nice leather handbag. Now, looking back, I realise I had a Fashion Mum. She had a Fashion Mum.
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2 months ago | 
screenshotthis.substack.com | Zara Wong
When it comes to jewellery, there are the times where you go bare (or the bare minimum), and other times when it’s all out — huge statement earrings for that party, or a bracelet stack. But, what do you do the in-between days, which, to be honest, takes up the majority of our lives? Gold and silver jewellery can have the misconception of something that can be quiet.
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2 months ago | 
screenshotthis.substack.com | Malene Birger |Zara Wong
Played by Annabelle Dexter-Jones, Naomi Pierce’s character is basically the reason why I bought white culottes way back in 2019 and resorted back to a bob — I’ve basically been copying her yacht look (image below) for the past five summers, finished off with a drop pearl earring and sunglasses atop my head. (Now I’ve revealed too much.)Mine are Vince (similar pair here on sale) and I wear it with a Flore Flore tank top which are the superior tank top, imho. She basically only wears monochrome.
