Articles

  • 1 week ago | screenshotthis.substack.com | Zara Wong

    Introducing a new series on the books I love — ones I’ve just finished, those I’ve loved for years, and others I return to again and again. Like many a high schooler who preferred the library to the oval at lunchtime, I studied English Literature at university alongside my more conventionally practical Commerce degree.

  • 3 weeks ago | screenshotthis.substack.com | Zara Wong

    Dark red velvet furniture. I’m biased because I have two dark red velvet chairs in my living room; I wanted a bit of colour. The below image is from Architectural Digest, of the home of Nino Mier and Caroline Luce in Los Feliz, which shows you can go for more lush, wintry fabrics even in warmer climates. Fringing, devore, opulence. Following on from above. ’s Substack is a favourite follow of mine for her shopping edits that are along this line of thought. Shopping for groceries in person.

  • 1 month ago | screenshotthis.substack.com | Zara Wong

    This is a read for anyone actually wanting to get it done. For those who want to build an audience, create a great pitch deck, start a business, refine their brand, and so much more. Meet Nadine Choe, who knows her way around structuring financing for Aman properties, carved out a (large-ish) niche of luxury hospitality meets fashion with her considered takes on brand and financing with an expertise on member’s clubs.

  • 1 month ago | screenshotthis.substack.com | Zara Wong

    In late 2024, the American-based company IMG exited from holding Australian Fashion Week (AFW) with the leading reason cited was lack of profitability. By the way, as of March 2025, IMG as part of Endeavour is owned by private equity firm Silver Lake. The whole point of private equity is to acquire companies, increase its value (reduce costs, increase revenue), and sell it for a profit. While many were up in arms about the word profit being used — well, I mean, fashion is a business, isn’t it?

  • 1 month ago | screenshotthis.substack.com | Zara Wong

    We have the brands that we want to wear as sweatshirts. There are the brands that talk to us like they’re our friends. And there are brands that you follow for the sheer spectacle of it all. But the chocolate wrapper that encases it all (it’s just been Easter, forgive the pun…), when it’s does well, is not when it just reflects culture — it’s when the brand can define and create culture.