A Media Operator

3 days ago | amediaoperator.com | Bron Maher |Jacob Donnelly

Reports of affiliate revenue’s death may be at least partially exaggerated. The income stream does appear to be under strain: alongside its 21% cuts to headcount announced last week, Business Insider told staff the brand will be “exiting the majority of our commerce business,” citing its overreliance on volatile search referral traffic.

4 days ago | amediaoperator.com | Christiana Sciaudone |Jacob Donnelly

Newsrooms tend to be isolated from the rest of media organizations. There’s a good reason for that: to keep the moneymaking away from influencing the coverage. But it also creates a blockade from understanding what your audience wants and then creating the products that will keep them coming back. To fix that, newsrooms are increasingly creating “bridge roles” that connect the editorial, commercial and product divisions.

5 days ago | amediaoperator.com | Christiana Sciaudone |Jacob Donnelly

MJH Life Sciences recently bought NewBeauty, an online and print publisher in the beauty industry, in its second major foray into consumer-facing media. Terms of the deal with Sandow Media weren’t disclosed. MJH Life Sciences, which bills itself as the largest privately held, independent and full-service medical media company in North America, is seeking to reach a new audience and the acquisition brings the potential to create a new platform in the aesthetics space.

6 days ago | amediaoperator.com | Jacob Donnelly

Last week, I published a video on LinkedIn talking about how publishers need to spend more time focused on LTV. The traffic era is coming to an end, so in its place, we need to focus more energy on maximizing the revenue we generate from our current readers. As a crash course, lifetime value is a function of time and revenue. In other words, how much can you make per month from a user and how many months can you keep them around?

1 week ago | amediaoperator.com | Christiana Sciaudone |Jacob Donnelly

In 40 years, Schneps Media has launched and acquired some 70-plus magazines and newspapers, a thriving events business and, of course, an array of podcasts. Recently, it launched a new New York City print edition of its very popular Dan’s Papers—acquired in 2020—which covers and is distributed in the Hamptons. You read that right—a print edition.