Bake Magazine

Bake is available at no cost to eligible readers who hold managerial or director-level positions in wholesale or industrial baking and snack food businesses. You can access it in both print and online versions.

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Fruit fillings and toppings enhance special cakes

6 days ago | bakemag.com | John Unrein

Fruit flavors add refreshing and distinctive delights to any cake, whether the special cakes are for weddings, spring holidays, quinceañeras or any other special occasions. BakeMark picks the best tropical fruits from their natural places of origin. High-quality offerings of fruit fillings include pineapple, mango, and guava. These delicious fruit flavors are ideal for unique treats as well as for decorating or adding flavor to various baked goods.
Chip City Cookies debuts cookie and pretzel mashup for National Pretzel Day

6 days ago | bakemag.com | Brian Amick

Chip City Cookies, a New York City-based brand that has rapidly grown throughout the country, has announced its latest limited-edition creation just in time for National Pretzel Day on Saturday, April 26: the Chocolate Chip Cretzel. This unique mashup combines a buttery, flaky croissant with a crunchy pretzel layer, stuffed with rich chocolate chip cookie dough baked to golden perfection, and finished with a sprinkle of sea salt.
Application deadline for IBIE Student Immersion Program approaches on April 30

6 days ago | bakemag.com | Michelle Smith

College and trade school students interested in the baking industry have until April 30 to apply for the International Baking Industry Exposition (IBIE) Student Immersion Program, which pays for the costs of attending the show. Students from all areas of the baking industry are encouraged to apply. Those chosen for this scholarship will be hosted as special guests, meeting leaders, networking with exhibitors, touring a bakery and exploring the show floor.
Le Macaron offers exclusive Easter macarons

1 week ago | bakemag.com | Brian Amick

Le Macaron French Pastries delivers authentic French recipes of macarons, eclairs and gelatos to its locations nationwide. With Easter on its way this weekend, Le Macaron is offering an exclusive Easter-themed macaron. The creamy white-and-milk chocolate Easter macaron is topped with flower and butterfly sprinkles, perfect for spring tables or Easter baskets.
Insomnia Cookies launches Garden Collection

1 week ago | bakemag.com | Brian Amick

Insomnia Cookies has revealed its new spring cookies introduced earlier this month. The Garden Collection is a limited-time lineup featuring bold, fresh flavors that capture the essence of the season. Whether customers are craving something zesty, fruity or spiced, the bakery chain looks to deliver with the right flavor.
Kerry unveils digital tool to help guide North American flavor innovation

1 week ago | bakemag.com | Brian Amick

Kerry Group, a global leader in taste and nutrition solutions, has announced its 2025 North America Taste Charts Smarts, an interactive quiz designed to help food and beverage brands understand evolving consumer preferences and identify the most appealing flavors for their specific category. The quiz is built on Kerry’s proprietary Taste Trends and Taste Charts, two tools that track the evolution of flavor across 13 global regions.
Levain Bakery’s owners celebrate life at 30

1 week ago | bakemag.com | John Unrein

Think back, for a moment, to 1995. Cell phones were barely around. Social media did not exist. And yet retail bakeries operated across the country – from the hectic streets of New York City to sunny Southern California. Many flourished – Levain Bakery included. “Younger people now can’t imagine life without (social media),” reflects Connie McDonald, who created Levain Bakery in 1995 with her best friend Pam Weekes, out of their passion for food, friendship, and hard work.
Dave’s Killer Bread remixes classic breads as sandwich rolls

1 week ago | bakemag.com | Brian Amick

Leading organic bread brand Dave’s Killer Bread is expanding its product lineup with the national launch of organic Sandwich Rolls in two popular varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right. Created for hearty sub sandwiches, hot dogs and even French bread pizzas, these sandwich rolls improve mealtime experiences by bringing together convenience, versatility and whole grains.
Sprinkles reimagines S’mores cupcake as new Cupcake Cup flavor

1 week ago | bakemag.com | Brian Amick

Sprinkles Chocolate, the CPG extension of the national bakery chain, is bringing a seasonal favorite flavor to store shelves year-round with the launch of S’Mores Cupcake Cups. The product debuts exclusively at Kroger, Fred Meyer and King Sooper locations nationwide starting mid-April. Launched last year as Sprinkles’ entry into the retail space, Sprinkles Chocolate transforms the brand’s signature cupcake flavors into chocolate treats.
Panera Bread launches croissant toast sandwiches

1 week ago | bakemag.com | Brian Amick

Panera Bread has announced the debut of its innovative new Croissant Toast Sandwiches, headlining a spring lunch and dinner menu refresh that also features the introduction of new menu items including the Strawberry Chicken Caprese Salad and the return of the Strawberry Poppyseed Chicken Salad and Mexican Street Corn Chowder. The Croissant Toast Sandwiches feature a sandwich bread made from croissant dough, which elevates the sandwich experience with toasty, buttery swirls and satisfying crunch.