Bake Magazine

Bake is available at no cost to eligible readers who hold managerial or director-level positions in wholesale or industrial baking and snack food businesses. You can access it in both print and online versions.

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Food and Drink/Food and Drink

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Scaling learning curves at IBIE 2025

5 days ago | bakemag.com | Charlotte Atchley

Retail bakers can find answers to their business challenges at IBIE 2025, happening Sept. 13-17 in Las Vegas, through education and networking. The cost of doing business remains high for retail bakeries. Utilities, labor, ingredients and material pricing are stubborn to fall despite a steadying of the marketplace. In an industry with already small profit margins, that can be a heavy burden to bear.
Insomnia Cookies to promote new film 'M3GAN 2.0' with limited-edition sweets

1 week ago | bakemag.com | Brian Amick

Insomnia Cookies is teaming up with Universal Pictures' upcoming film M3GAN 2.0, from Atomic Monster and Blumhouse, for a limited-time menu collection available now. The partnership celebrates the highly-anticipated sequel to the 2023 horror sensation and marks the bakery chain's fourth big-screen partnership. Additionally, Insomnia Cookies will roll out nationwide activations during release weekend, treating fans to exclusive offerings and giveaways.
Crumbl teams up with Benson Boone for mystical, magical dessert

1 week ago | bakemag.com | Brian Amick

Crumbl has announced that it is joining forces with music superstar Benson Boone. Inspired by the singer's hit Mystical Magical, the bakery chain is releasing a celestial and cosmic sounding cookie.
Cinnaholic arrives in Times Square

1 week ago | bakemag.com | Brian Amick

Plant-based bakery chain Cinnaholic, known for its customizable gourmet cinnamon rolls, is officially available in New York City. The brand has launched its first-ever digital storefront via Picnic Times Square, a high-tech food hall concept located just steps from Times Square. To celebrate the grand opening on Friday, June 20, Cinnaholic is offering its signature rolls for 50 percent off on June 20-22 with a limit of one roll per guest.
Bühler opens Milling Academy in Switzerland

1 week ago | bakemag.com | Susan Reidy

Bühler has opened a new Milling Academy — a 19,375-square-foot training center for food and feed millers at its headquarters in Uzwil, Switzerland. Designed to meet the evolving needs of the industry, the company said the facility combines decades of expertise with the latest technology and modern teaching methods. Direct access to research and training centers gives course participants hands-on insight into key industry areas.
Consumer survey finds diner loyalty issue in industry

1 week ago | bakemag.com | John Unrein

There is an alarming trend emerging in the fast food and fast-casual restaurant market: diner loyalty to their favorite brands is eroding, according to the 2025 Phygital Index Report released by Tillster, a leading global provider of unified commerce solutions for restaurants. Restaurants must act quickly to capture diner loyalty and business as economic uncertainty influences diner restaurant choices, motivations and ordering preferences.
American Egg Board makes key appointments

1 week ago | bakemag.com | Brian Amick

The American Egg Board (AEB) has announced key appointments to bolster strategic focal areas, including the hiring of Kate Karnas as director of channel marketing and Christopher Bowers as manager of consumer insights, along with the promotion of John Gallagher to an important new role. The moves reflect the AEB’s ongoing investment in strengthening its marketing, insights and industry engagement efforts to increase demand for eggs and egg products.
la Madeleine launches 'Summer of Salade Samplers'

1 week ago | bakemag.com | Brian Amick

French-inspired bakery and café la Madeleine is celebrating its "Summer of Salade Samplers" with the launch of fresh, seasonal offerings that include three new salades for mixing and matching, plus four Refresher beverages and a Brioche BLT.
Charles Chocolates brings Dubai bars to California retail shelves

1 week ago | bakemag.com | Brian Amick

Charles Chocolates, maker of high-quality, handmade chocolates from 100 percent natural ingredients, has announced that it is bringing its version of the viral Dubai chocolate bar – a treat that has recently gained attention on social media for its unique texture and flavor profile — to shelves in San Francisco and Los Angeles for the first time. In San Francisco, the bars are available at select retailers, including Bryan's Market. Chocolate Covered and all five Gus's Community Markets.
Einstein Bros. Bagels introduces line of morning mocktails

1 week ago | bakemag.com | Brian Amick

Einstein Bros. Bagels has officially added to its breakfast beverage menu with the launch of Morning Mocktails — a lineup of made-to-order, juice-based drinks, with all the fun and none of the alcohol. The new beverages pair perfectly with the brand's fresh-baked bagel & shmears and variety of egg sandwiches. The new Morning Mocktails are available now and feature bright, fruit-forward flavors. As part of the launch, Einstein Bros.