Barrett Media

Jul 12, 2024 | barrettsportsmedia.com | Jeff Caves |Jason Barrett

Increasingly, clients are wondering about the power of radio vs “everybody” on social media. Occasionally, it is a good idea to remind your sports radio advertising clients and yourself of the power your sports radio station has in its audience. While social media is the most popular kid in school, they are not headed for Harvard. You, my sports radio-selling friend, have all the advantages that make you a superior option for advertisers. Sports radio listeners in the U.S. are incredibly engaged.

Jul 11, 2024 | barrettsportsmedia.com | Demetri Ravanos |Jason Barrett

Have you watched Jon Stewart’s response to the Democrats demanding that people questioning age and cognitive fitness of Joe Biden for a second term keep their mouth’s shut? If you haven’t, you really should. Not only is it a masterpiece of political commentary, but it really forces the party to confront the fact that it sure sounds like it isn’t taking the threat to American democracy as seriously as every elected official with a D next to their name claims to be.

Jul 11, 2024 | barrettsportsmedia.com | Andy Masur |Jason Barrett

5 years ago, at the urging of a friend and former colleague Dave Zaslowsky, I reached out to Jason Barrett, pitching the possibility of me writing for his industry website, Barrett Sports Media. I had known of Jason but had never met him. We had a follow up chat about writing a weekly column, covering radio and television play-by-play and studio shows. I have had a blast exploring the issues and news that are important to our industry.

Jul 10, 2024 | barrettsportsmedia.com | “By far |Jason Barrett

Danny Parkins is back in Chicago after two days in Los Angeles filling in on the TV side for Colin Cowherd. Parkins talked with Dan Bernstein and Laurence Holmes on 670 The Score before his show started about the experience. “It was incredible,” he said when asked about how it went. “It was a bucket-list thing. I mean, he is one of the best sports radio hosts in the history of the medium. The show is a massive operation. Their crew is great. By far, the biggest platform that I’ve ever fronted.

Jul 10, 2024 | barrettsportsmedia.com | Derek Futterman |Jason Barrett

As Los Angeles Angels superstar Mike Trout took the red carpet ahead of the 2014 Major League Baseball All-Star Game, Greg Amsinger could detect that an enduring moment was on the precipice. Amsinger, who was hosting the All-Star Red Carpet Show on MLB Network, was interviewing Trout and informed him that he was excited to watch him hit a triple off the wall and drive in New York Yankees shortstop Derek Jeter in his final All-Star Game.