Jon Lafayette
Sports Editor at Barrett Media
Journalist at TVREV
Check out my blog about television at http://t.co/98pXYzVvnH
Articles
-
1 week ago |
tvrev.com | Jon Lafayette
Leap Media, along with Taste Buds Entertainment, co-produced a half hour special, Gemma’s Summer Desserts, to get more people to sign up for Bigger Bolder Baking emails. The show appeared on weekday mornings on TV networks and shopping channels. The TV exposure boosted signups by as much as 1,500% compared to promotion on social media alone.
-
1 week ago |
tvrev.com | Jon Lafayette
Atai said ad execs who have been around a while shouldn’t be surprised. We’ve all seen “this sort of knee jerk reaction during uncertain times, and we are certainly in uncertain times,” she said, adding “what we know is that companies who lean into the fundamentals, the ones who lean into the details that matter, those are the ones that emerge stronger.”And those newer tactics may be perceived by marketers are effective, but NIelsen’s data shows maybe they’re not.
-
1 week ago |
tvrev.com | Jon Lafayette
Smart TV set maker Samsung is moving deeper into the TV network and programming business. At the NewFronts on Tuesday, Samsung announced the launch of the Samsung Television Network, an owned an operated channel on its Samsung TV Plus streaming platform. If that sounds a bit like The Roku Channel, you’re catching on.
-
1 week ago |
tvrev.com | Jon Lafayette
“The rise in linear TV ad spend, even as impressions softened, shows that brands aren't pulling back, they're getting smarter—prioritizing precision, tailored placements and measurable outcomes, " said Mark Myers, chief commercial officer, iSpot. “Brands that are finding success with their campaigns are pairing quality media mixes with outcome-driven strategies beyond surface-level metrics.”It’s not an upset that sports remain a huge factor in linear TV.
-
1 week ago |
tvrev.com | Jon Lafayette
As the annual NewFronts begin today, to be followed by the traditional upfront week, the television advertising business is concerned about tariffs and the economy. It ought to be even more concerned about the way the technology giants are grabbing bigger and bigger shares of ad dollars. In the traditional TV world, flat is the new up, especially in a post-election and Olympics year. A couple of weeks ago, Comcast announced that its first-quarter ad revenues at NBCUniversal were down 7%.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 3K
- Tweets
- 7K
- DMs Open
- No
College football gets HUGE ratings in markets with no pro teams. https://t.co/cLNNj24gyc https://t.co/ubXyg8BQkm
If you are interested in the future of TV, you might want to read this. DBC asked me to look at where the industry is heading. The first installment examines how broadcast can avoid ending up on the dust heap of history. Here is a link to the story. https://t.co/QiogCwazJS https://t.co/t0qEH6VPhE
Would love to hear what Doug would have said about today’s loss,
Thaaats right, little buddy. We love @LouMalnatis in Lincolnwood for this. https://t.co/6s8A5uwFZk