Jon Lafayette

1 week ago | tvrev.com | Jon Lafayette

“We are a digital first company,” Van Houten declared. “We've invested across these various video delivery platforms to make sure that we can drive better business outcomes for our clients. We need to change the industry mindset. We’re not your father’s Oldsmobile. We are the new, dynamic DirecTV.”According to a report from the IAB, two thirds of advertisers now consider CTV a must buy and spending on CTV is expected to grow 13% to $27 billion in 2025.

1 week ago | tvrev.com | Jon Lafayette

In April, streaming’s share was 44.3%. Broadcast’s share increased from 20.8%, while cable’s share shrunk from 24.5%. Since May 2021, streaming usage has increased 71%, while broadcast has declined 21% and cable has plummeted by 39%. To add insult to injury, NIelsen points out that if you combine the shares of free ad-supports streaming TV (FAST) services Pluto TV, Roku Channel and Tubi, they are bigger than any individual broadcast network in May.

1 week ago | tvrev.com | Jon Lafayette

Amazon Ads, which already seems to know more about what people buy online than anyone else, is now looking to help marketers tap into the creator economy. Signals from consumers watching videos on Amazon Live are now available in the Amazon Marketing Cloud. You probably know about the Amazon Marketing Cloud, the cleanroom where marketers can access what Amazon Ads knows, analyze the data and use planning tools to build audiences for targeted and programmatic advertising.

2 weeks ago | tvrev.com | Jon Lafayette

“In a world with thousands of targeting choices, the challenge is selecting the most effective option from many that appear similar,” said Matt Spiegel, executive of TruAudience Growth Strategy at TransUnion . “Our data proves that even within common attributes like income or age, the performance difference can be massive.”Of course there’s a downside here to be aware of. Making the wrong decision about which consumer characteristics to target reduced campaign effectiveness.

2 weeks ago | tvrev.com | Jon Lafayette

Speedvision has joined the more than 300 free channels streaming through Vizio WatchFree+. Speedvision, which focuses on cars and is racing adjacent, is the kind of channel that could fit in the booming sports category, which is becoming more and more important to the streaming world, particularly among free, ad-supported streaming (FAST) channels.