Jon Lafayette
Sports Editor at Barrett Media
Journalist at TVREV
Check out my blog about television at http://t.co/98pXYzVvnH
Articles
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1 week ago |
tvrev.com | Jon Lafayette
The report used data and information reported directly to PwC from companies selling advertising on the internet aswell as publicly available corporate data. “As the landscape grows more complex and outcomes-focused,marketers must adapt to a marketplace that increasingly rewards agility, accountability, and relevance,” the report said. “The future of advertising lies in ecosystems that converge content, commerce, and customer data, all orchestrated by intelligent systems.
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1 week ago |
tvrev.squarespace.com | Jon Lafayette
The report used data and information reported directly to PwC from companies selling advertising on the internet as well as publicly available corporate data. “As the landscape grows more complex and outcomes-focused, marketers must adapt to a marketplace that increasingly rewards agility, accountability, and relevance,” the report said. “The future of advertising lies in ecosystems that converge content, commerce, and customer data, all orchestrated by intelligent systems.
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1 week ago |
tvrev.com | Jon Lafayette
As video advertising becomes more targeted, OpenAP, the ad-tech company controlled by most of the biggest TV companies, is launching Open Indenity, a system that will make it easier for media buyers looking to build cross-platform campaigns that include traditional TV.
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1 week ago |
tvrev.com | Jon Lafayette
March Madness gave cable TV a boost in usership that was as predictable as all of the top-seeded teams making it into the Final Four. Meanwhile, the field was a bit more open in the streaming bracket, where the top 10 shows for the month were distributed by seven different platforms. As is standard for this time of year, total time spent watching TV in March was down 6% from February, according to NIelsen’s monthly report.
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2 weeks ago |
tvrev.com | Jon Lafayette
Spectrum Reach, the ad sales arm of Charter Communications, said it made a deal to make its commercial inventory available to buyers who use PubMatic’s connected TV marketplace. The deal means more potential buyers for Spectrum Reach, which continues to work with other demand-side platforms including Comcast’s FreeWheel.
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College football gets HUGE ratings in markets with no pro teams. https://t.co/cLNNj24gyc https://t.co/ubXyg8BQkm
If you are interested in the future of TV, you might want to read this. DBC asked me to look at where the industry is heading. The first installment examines how broadcast can avoid ending up on the dust heap of history. Here is a link to the story. https://t.co/QiogCwazJS https://t.co/t0qEH6VPhE
Would love to hear what Doug would have said about today’s loss,
Thaaats right, little buddy. We love @LouMalnatis in Lincolnwood for this. https://t.co/6s8A5uwFZk