boats.com

boats.com

Founded in 1999, boats.com is the largest global search engine dedicated to the leisure marine industry, showcasing over 120,000 boats from 146 different countries. Its strong URL establishes boats.com as the ultimate destination for all things boating, offering a wealth of resources including boating news, DIY guides, blog articles, videos, reviews, and boat listings. For original equipment manufacturers (OEMs) and their dealer networks, boats.com provides powerful marketing tools to help promote and sell both new and used boats worldwide. Initially launched as a private start-up in San Francisco during the dot-com boom, boats.com was backed by venture capital. In January 2000, boats.com made headlines by acquiring YachtWorld, marking a significant milestone as the first online content deal in the boating sector. Shortly thereafter, the platform expanded its reach to Europe, with Ian Atkins opening the first European office in Fareham, England, to cater to markets in the UK, Germany, France, Spain, Italy, Netherlands, and Australia. After being acquired in 2004, boats.com spent the next six years enhancing its content with articles, videos, reviews, and comprehensive boat listings, solidifying its status as the go-to website for all boating enthusiasts. In 2010, boats.com, YachtWorld, and Boat Trader united to create Boats Group (formerly known as Dominion Marine Media), bringing together the three top marine websites. Boats Group was acquired by Apax Partners in July 2016 and then by Permira Funds in February 2021.

International
English
Online/Digital

Outlet metrics

Domain Authority
59
Ranking

Global

#46961

United States

#20707

E-commerce and Shopping/Classifieds

#15

Traffic sources
Monthly visitors

Articles

  • 2 weeks ago | boats.com | Lenny Rudow |SaltWater Sportsman |many others. Lenny

    Whether you’re shopping at a boat show or perusing the listings for new boats for sale on boats.com, you almost certainly have a budget in mind. For many people this budget’s ceiling will top out at around $50,000, which is about as much as you’d spend on the average new car. With that price point in mind, can you find a high-quality new boat? Absolutely.

  • 1 month ago | boats.com | Liza McVinney

    As the days grow longer and the water calls your name, it’s time to shake off the winter dust and get your boat ready for a new season. Spring cleaning your boat isn’t just about aesthetics—it’s essential for safety, performance, and longevity. A well-maintained boat not only looks better but also operates more efficiently and reduces the risk of mechanical failures.

  • 1 month ago | boats.com | Emma Coady |Superyachts Monaco. Emma

    Superyacht Refits is a Booming BusinessThe Dutch Shipyard lifts the veil on 101-meter Yacht Moonrise. Currently in its final outfitting stages, Moonrise is a refined evolution of her predecessor, also called Moonrise, delivered in 2020. Allegedly one of the most admired yachts around the 100-meter mark. Moonrise is a great example of what can be achieved with a refit.

  • 1 month ago | boats.com | Emma Coady |Superyachts Monaco. Emma

    Project 714 Leaves the Shed for Outfitting and Sea TrialsFeadship, the Royal Dutch shipyard renowned for making superyachts more sustainable is preparing to launch Project 714 for outfitting and the final stages before handing it over to the private unnamed owner. Characterized by its distinct Royal blue steel and aluminium superstructure with a sculpted profile optimized to cut through the water, its form and function make a formidable combination.

  • 1 month ago | boats.com | Ryan McVinney |C. Ryan McVinney

    The Palm Beach International Boat Show is set to celebrate its 43rd annual event from March 19 to 23, 2025, along the scenic Flagler Drive in downtown West Palm Beach, Florida. This prestigious show has grown over the decades to become one of the world's premier yachting events, attracting boating enthusiasts, industry professionals, and luxury lifestyle seekers from around the globe.

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