Brand New

Brand New has been around since October 2006, originating from the now-defunct Speak Up. During its peak, Speak Up was known for lively discussions about logo redesigns, but some readers found these debates to be overly critical. To address this, we created a separate site dedicated to logo discussions, allowing us to express our opinions freely. This shift proved popular, and Brand New has since evolved into a vibrant hub for exploring corporate and brand identity. While we do share our critiques, the insights offered here hold significant value for professionals in the industry.

National, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#89491

United States

#51865

Hobbies and Leisure/Photography

#141

Traffic sources

Monthly visitors

Articles

Limited Posts until June 23

3 weeks ago | underconsideration.com | Armin Vit

From here on until June 23rd, there will be limited posts on Brand New as me and my family go on an early Summer vacation. This week, there will only be posts in the Reviewed category, courtesy of our guest writers. Next week, we will be fully closed and there will be no posts. The week of June 16, it will be another Reviewed-only week and then back to normal on June 23.
2025 Brand New Conference: Speakers Announced

1 month ago | underconsideration.com | Armin Vit

Speakers, details, early-bird registration, and more are all now live for the 2025 Brand New Conference in Pittsburgh, PA, on October 23 – 24. A few things: Early-bird pricing will end June 27. Unlike all previous conferences, there will NOT be a live webcast â we will be switching to our post-event remote access model. After a successful 2024 without sponsors, there will be no sponsors in 2025 either. 2024 was also a great first run of The Fan Zone! and we will keep iterating on it for 2025.
New Logo and Identity for YOLOH by Taxi Studio

1 month ago | underconsideration.com | Armin Vit

For full Access Subscription includes Full content. Polls and comments. Full RSS functionality. The Follow-up podcast. The weekly newsletter. NEED SOME CONVINCING? Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help! Already subscribed? Log in. DID YOU WORK ON THIS PROJECT?
New Logo and Identity for SKF by NORD ID at NORD DDB

2 months ago | underconsideration.com | Armin Vit

For full Access Subscription includes Full content. Polls and comments. Full RSS functionality. The Follow-up podcast. The weekly newsletter. NEED SOME CONVINCING? Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help! Already subscribed? Log in. DID YOU WORK ON THIS PROJECT?
IH/IF/IP/2025: Registration Deadline (1 of 2)

Mar 11, 2025 | underconsideration.com | Armin Vit

Registration for in-person attendance to In-house In-focus In-person In 2025 ends this Friday, March 14. (Remote access registration ends March 26). 🖤 March 27 – 28, 2025 in Dallas, TX. 💛 Student, group, and nonprofit discounts available. Register at inhouseinfocusinperson.com
New Logo and Identity for Scribd by Mother Design

Mar 3, 2025 | underconsideration.com | Armin Vit

For full Access Subscription includes Full content. Polls and comments. Full RSS functionality. The Follow-up podcast. The weekly newsletter. NEED SOME CONVINCING? Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help! Already subscribed? Log in. DID YOU WORK ON THIS PROJECT?
New Logo and Identity for Zeff by Pentagram

Feb 28, 2025 | underconsideration.com | Armin Vit

For full Access Subscription includes Full content. Polls and comments. Full RSS functionality. The Follow-up podcast. The weekly newsletter. NEED SOME CONVINCING? Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help! Already subscribed? Log in. DID YOU WORK ON THIS PROJECT?
IH/IF/IP/2025: Find your Match

Feb 26, 2025 | underconsideration.com | Armin Vit

This March 27 & 28 in Dallas, TX, come find your match at In-house In-focus In-person! We will have museum-style pins available to place on your lanyard to encourage and enhance networking opportunities, whether you want the comfort of shared experiences or the thrill of unfamiliar practices — or both.
New Name, Logo, and Identity for The Round by DNCO

Feb 20, 2025 | underconsideration.com | Armin Vit

For full Access Subscription includes Full content. Polls and comments. Full RSS functionality. The Follow-up podcast. The weekly newsletter. NEED SOME CONVINCING? Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help! Already subscribed? Log in. DID YOU WORK ON THIS PROJECT?
Available the Rest of February

Feb 5, 2025 | underconsideration.com | Armin Vit

After a year of trying out a third-party logistics service to fulfill the Brand New Shop orders we’ve realized that, as a small business that is NOT focused on retail, the cost does not make sense for the amount of inventory we generate and move. It was super nice to not have to pack things and create labels ourselves and the service we chose, Shipmonk, was actually pretty great but the expense simply did not add up for us.