Brand New

Brand New has been around since October 2006, originating from the now-defunct Speak Up. During its peak, Speak Up was known for lively discussions about logo redesigns, but some readers found these debates to be overly critical. To address this, we created a separate site dedicated to logo discussions, allowing us to express our opinions freely. This shift proved popular, and Brand New has since evolved into a vibrant hub for exploring corporate and brand identity. While we do share our critiques, the insights offered here hold significant value for professionals in the industry.

National, Trade/B2B

English

Online/Digital

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Ranking

Global

#109169

United States

#52759

Hobbies and Leisure/Photography

#153

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Articles

New Logo and Identity for SKF by NORD ID at NORD DDB

3 weeks ago | underconsideration.com | Armin Vit

For full Access Subscription includes Full content. Polls and comments. Full RSS functionality. The Follow-up podcast. The weekly newsletter. NEED SOME CONVINCING? Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help! Already subscribed? Log in. DID YOU WORK ON THIS PROJECT?
IH/IF/IP/2025: Registration Deadline (1 of 2)

1 month ago | underconsideration.com | Armin Vit

Registration for in-person attendance to In-house In-focus In-person In 2025 ends this Friday, March 14. (Remote access registration ends March 26). 🖤 March 27 – 28, 2025 in Dallas, TX. 💛 Student, group, and nonprofit discounts available. Register at inhouseinfocusinperson.com
New Logo and Identity for Scribd by Mother Design

1 month ago | underconsideration.com | Armin Vit

For full Access Subscription includes Full content. Polls and comments. Full RSS functionality. The Follow-up podcast. The weekly newsletter. NEED SOME CONVINCING? Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help! Already subscribed? Log in. DID YOU WORK ON THIS PROJECT?
New Logo and Identity for Zeff by Pentagram

1 month ago | underconsideration.com | Armin Vit

For full Access Subscription includes Full content. Polls and comments. Full RSS functionality. The Follow-up podcast. The weekly newsletter. NEED SOME CONVINCING? Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help! Already subscribed? Log in. DID YOU WORK ON THIS PROJECT?
IH/IF/IP/2025: Find your Match

1 month ago | underconsideration.com | Armin Vit

This March 27 & 28 in Dallas, TX, come find your match at In-house In-focus In-person! We will have museum-style pins available to place on your lanyard to encourage and enhance networking opportunities, whether you want the comfort of shared experiences or the thrill of unfamiliar practices — or both.
New Name, Logo, and Identity for The Round by DNCO

2 months ago | underconsideration.com | Armin Vit

For full Access Subscription includes Full content. Polls and comments. Full RSS functionality. The Follow-up podcast. The weekly newsletter. NEED SOME CONVINCING? Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help! Already subscribed? Log in. DID YOU WORK ON THIS PROJECT?
Available the Rest of February

2 months ago | underconsideration.com | Armin Vit

After a year of trying out a third-party logistics service to fulfill the Brand New Shop orders we’ve realized that, as a small business that is NOT focused on retail, the cost does not make sense for the amount of inventory we generate and move. It was super nice to not have to pack things and create labels ourselves and the service we chose, Shipmonk, was actually pretty great but the expense simply did not add up for us.
First Round NYC 2025: Speakers Announced

Jan 15, 2025 | underconsideration.com | Armin Vit

Brand New, a division of UnderConsideration, is an extensive resource updated daily with the latest and most note-worthy logo, identity, and branding projects. Where those practicing or pursuing creative work can access our opinion or contribute their own. Moreâ¦ UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.
New Logo and Identity for Walmart by Jones Knowles Ritchie and In-house

Jan 15, 2025 | underconsideration.com | Armin Vit

For full Access Subscription includes Full content. Polls and comments. Full RSS functionality. The Follow-up podcast. The weekly newsletter. NEED SOME CONVINCING? Whether it’s you, your boss or manager, your significant other, your parent, or your HR department that needs some objective reasons to the value of a subscription we have put together a 2-page PDF to help! Already subscribed? Log in. DID YOU WORK ON THIS PROJECT?
The Follow-up: The End

Jan 10, 2025 | underconsideration.com | Armin Vit

Given the lack of episodes in the past 6 months and the spotty publishing schedule in the past year it may come as no surprise — although it’s probably no less disappointing — that we are ending The Follow-up podcast. We started back in the distant past of 2020 during the pandemic at a time when our live events were on hold and showed no signs of coming back.