Brandwatch Blog

Oct 30, 2024 | brandwatch.com | Emily Smith |Michaela Vogl

And this one from LEGO saw plenty of praise in the comments. Fans embraced the unusual nature of these videos in the comments, complimenting the people in the videos for delivering such absurd lines with a straight face. Hearing these slang words in such an unexpected context gave people a good laugh. The posts which were shared early in the trend’s lifespan saw the most success, as people were seeing these videos for the first time.

Oct 29, 2024 | brandwatch.com | Chris McCormick

Having worked across countless social listening projects, I have come across almost every brief you could imagine. What the elderly are saying about erectile dysfunction? What content is performing well with American Republicans? What’s the sentiment toward stand up desks on Twitter versus forums? The list goes on. And on. However there has been one glaringly obvious piece of work that has yet to come past my desk. Celebrity.

Sep 23, 2024 | brandwatch.com | Sean Campbell

4. Who do customers want to hear from? This question is important because each buyer persona you target might be interested in hearing from a different voice from your company. If that’s the case, each of these voices needs to be amplified in your content. For example, you might need someone who can speak to a customer’s business problems and a different person who can parse their technical concerns.

Sep 20, 2024 | brandwatch.com | Kit Smith

Andy Warhol was right when he predicted that in the future, everyone will be famous for 15 minutes. With the phenomena of going viral, it seems that future is right here. Last month, even a puddle had its time to shine. The possibility of small spend and big impact makes viral hits too enticing for brands to ignore. Since the halcyon days of the now-famed Oreo ‘Dunk in the Dark’ tweet, you can find any number of online articles that will claim to have found the formula for going viral.

Sep 20, 2024 | brandwatch.com | Kit Smith

Perform your own brand auditHowever, you can chose to audit yourself using data that should be readily available. There are a wide range of metrics you can measure, but which ones are important will change on a case by case basis. 1. Create a frameworkYou should start by looking at your mission and strategic objectives to create a framework. You want to consider who are your target customers, the marketing plan to reach them, and the layout of the business landscape you operate in.