Business of College Sports

Kristi is a sports business journalist and analyst with experience covering a wide range of topics, including collective bargaining, endorsements, and the financial aspects of professional and college sports. She has contributed to various media outlets, including ESPN, Forbes, Campus Insiders, Bleacher Report, SB Nation, The Motley Fool, and Comcast Sports Southeast. Additionally, Kristi works as a consultant for College Sports Solutions, a firm specializing in collegiate athletics, and she is the founder of Guide My Brand, where she provides public relations services for nonfiction authors.

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NACDA Young Professionals Workshop 2025

1 week ago | businessofcollegesports.com | Kristi Dosh

Last Updated on April 17, 2025This year marks the eleventh year we’ve partnered with NACDA and its affiliates to offer a workshop for young professionals and students to receive feedback on their cover letters, resumes and to participate in a mock interview. The workshop is free and open to all registered convention attendees and will be held onsite at the convention in Orlando.
Which States Allow Bets On College Sports?

1 week ago | businessofcollegesports.com | Kristi Dosh

Last Updated on April 16, 2025In recent years, there have been a raft of changes regarding college sports betting and the regulations around it. This has been spread across various states and dealt with on a state-by-state basis. After the Supreme Court paved the way for legal sports betting back in 2018, college sports betting has become one of the fastest-growing industry industries.
EA Sports Raises Payouts to $1,500 for Players Appearing in College Football 26

1 week ago | businessofcollegesports.com | Kassandra Ramsey |Kristi Dosh

Last Updated on April 16, 2025College football fans and video game enthusiasts alike are waiting for the release of EA Sports’ College Football 26. Last month, EA Sports announced that participating football players will receive more for their inclusion in the video game that they did last year, increasing the payout to $1,500 along with a deluxe copy of the game.
Conference Realignment and the Business Behind It: Who Wins Financially?

1 week ago | businessofcollegesports.com | Kristi Dosh

Last Updated on April 16, 2025Few subjects in the dynamic and ever-changing world of collegiate athletics have drawn more attention—and generated more discussion—than conference realignment. Similar to how sectors like online gaming and entertainment sites like 22Bet Casino Online are always changing to meet consumer needs, college athletics is also going through significant changes that are mostly being pushed by financial incentives. Regional conferences used to focus on rivalries and tradition.
How NIL Deals and Partnerships are Transforming College Athletics

1 week ago | businessofcollegesports.com | Kristi Dosh

Last Updated on April 15, 2025College athletics is changing. A big reason for this is NIL deals. NIL? It means Name, Image, and Likeness, and it means college athletes can make money from their personal brand. For years, athletes couldn’t earn beyond their scholarships. The NCAA (National Collegiate Athletic Association) prohibited the practice. But now, things are different. With the new rules, athletes can sign deals. They can create content and sell merchandise.
The $3.1 Billion Question: How Big Will March Madness Betting Get?

2 weeks ago | businessofcollegesports.com | Kristi Dosh

Last Updated on March 31, 2025March Madness has just begun. The NCAA Basketball tournament has long been a highlight in American sports. Each year it attracts thousands of fans, including betting enthusiasts. March Madness is a huge betting market that makes millions. So let’s consider how big March Madness betting will get in 2025. March Madness brings together the top basketball teams from around the nation. It’s an important time for many athletes, highlighting rising stars in the sport.
Livvy Dunne Unveils Signature Cotton Candy Energy Drink

2 weeks ago | businessofcollegesports.com | Hailey Rissinger |Kristi Dosh

Last Updated on April 9, 2025LSU gymnastics star and social media sensation Livvy Dunne is taking her partnership with Accelerator Active Energy to the next level with the launch of her very own signature flavor: Cotton Candy. The new flavor, now available nationally on Amazon and locally at Rouses Markets in Louisiana, is a sweet nod to Livvy’s childhood and her ongoing commitment to the brand she’s backed since 2023.
Social Media Star, South Carolina MBB Signee Eli Ellis Signs With Under Armour

2 weeks ago | businessofcollegesports.com | Darian Kelly |Kristi Dosh

Last Updated on April 7, 2025High School basketball star and social media sensation Eli Ellis is the latest athlete to join Under Armour’s emerging name, image, and likeness roster. Ellis will star in the newest installment of Under Armour’s creative video series“Let Them Talk,” which began with South Carolina women’s basketball earlier this year.
Coach Kevin Keatts is Fired

3 weeks ago | businessofcollegesports.com | Kristi Dosh

Last Updated on April 3, 2025In a surprising turn of events, NC State parted ways with head basketball coach Kevin Keatts after a tumultuous 12-19 season, despite his success just one year earlier. Keatts had led the Wolfpack to an unforgettable Cinderella run to the Final Four, marking the team’s first appearance since 1983, and helping to lift them to new heights in college basketball.
How NCAA Rules Impact the Use of Cryptocurrency in NIL Deals

3 weeks ago | businessofcollegesports.com | Kristi Dosh

Last Updated on April 3, 2025The world of college athletics has seen a big bump in revenue streams over the past couple of years. In 2022, the name, image, and likeness (NIL) market was valued at roughly $917 million, according to Opendorse. That’s not surprising when you consider there are around 490,000 student-athletes across all NCAA divisions (per NCAA.org), many of whom are looking for creative ways to turn their on-field achievements into off-field cash.