Business of College Sports

Kristi is a sports business journalist and analyst with experience covering a wide range of topics, including collective bargaining, endorsements, and the financial aspects of professional and college sports. She has contributed to various media outlets, including ESPN, Forbes, Campus Insiders, Bleacher Report, SB Nation, The Motley Fool, and Comcast Sports Southeast. Additionally, Kristi works as a consultant for College Sports Solutions, a firm specializing in collegiate athletics, and she is the founder of Guide My Brand, where she provides public relations services for nonfiction authors.

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How NIL Deals Are Shaping College Football DFS Strategies

2 weeks ago | businessofcollegesports.com | Kristi Dosh

Last Updated on May 23, 2025The introduction of name, image, and likeness in July 2021 marked a big and crucial shift in college sports. NIL allows athletes to monetize their personal brands through endorsements, sponsorships, social media promotions, and other commercial activities. This change, driven by the NCAA’s response to legal and public pressure, has been particularly impactful in college football, a sport with significant media attention and fan engagement.
Upcycling Could Solve Merchandise Issues Created by the Transfer Portal

2 weeks ago | businessofcollegesports.com | Darian Kelly |Kristi Dosh

Last Updated on May 22, 2025One of the leading consultancies in collegiate sports partnerships, College Athletics Management (CAM), is teaming up with Refried Apparel to help universities address product inventory issues related to the transfer portal. Widely known for their contributions to sustainable upcycling, Refried Apparel has worked closely with professional sports teams across the MLB, NBA, and NHL, configuring their unsold clothing into trendy yet sustainable attire.
Syracuse Head Football Coach Fran Brown Signs With NIL Agency

2 weeks ago | businessofcollegesports.com | Darian Kelly |Kristi Dosh

Last Updated on May 21, 2025Syracuse head football coach Fran Brown has become the first coach to sign with Network, a sports marketing agency. While high school and collegiate athletes build their brands to capitalize on name, image, and likeness opportunities during their playing careers and beyond, Brown has taken a similar approach as a coach. Brown believes Network will be instrumental in helping build his brand off the field.
States Allowing Direct Payments to College Athletes

2 weeks ago | businessofcollegesports.com | Kristi Dosh

Last Updated on May 20, 2025Virginia was the first state to pass a law allowing direct payments to athletes back in April 2024. One year later, 14 states now have laws or executive orders allowing some version of the same. However, thanks to the House settlement, many of those laws now go beyond Virginia’s law. For example, Tennessee’s law prohibits any limits on athlete compensation unless they’re part of a federal law, valid court order or found in the future to be exempt from antitrust law.
Details Emerging About Enforcement of the House Settlement

2 weeks ago | businessofcollegesports.com | Kristi Dosh

Last Updated on May 20, 2025As college athletics prepares to transition into a new era post-House settlement, attention is turning toward how this new model will be enforced.
The $1 Billion NIL Boom: Top Brands, Trends, and Social Media Gold Mines

3 weeks ago | businessofcollegesports.com | Darian Kelly |Kristi Dosh

Last Updated on May 15, 2025As we approach the fourth anniversary of name, image, and likeness, let’s examine the rise of its $1 billion-plus economy. This past year has brought notable changes to NIL, including deals with influential voices on and off the field and the landmark decision of the House v. NCAA legal settlement, which will allow athletes to participate in revenue sharing with their respective institutions.
Which Iowa Football 2025 Schedule Games Are Worth Betting On?

1 month ago | businessofcollegesports.com | Kristi Dosh

Last Updated on May 5, 2025As the 2025 college football season draws near, fans and bettors are evaluating the Iowa Hawkeyes’ schedule to pinpoint the best betting opportunities. With a combination of non-conference matchups and tough Big Ten battles, Iowa’s season presents several intriguing wagering options.
Emil Jaaskelainen Delivering on Potential

1 month ago | businessofcollegesports.com | Kristi Dosh

Last Updated on May 3, 2025College sports are the perfect place for US spectators to spot the next big stars. The NFL and NBA closely keep their eyes on how stars develop, and the MLS is also harvesting the top talent breaking through. Emil Jaaskelainen is an excellent example of how college sports can help career progression after signing for MLS club St. Louis City SC.
Leveraging AI-Driven Fan Engagement to Boost Revenue in College Athletic Departments

1 month ago | businessofcollegesports.com | Kristi Dosh

Last Updated on April 22, 2025The business of college sports thrives on passionate fans, high-stakes games, and the ability to turn excitement into revenue. By leveraging AI-driven fan engagement, athletic departments can unlock new financial opportunities, from increased ticket sales to lucrative sponsorship deals.
NACDA Young Professionals Workshop 2025

1 month ago | businessofcollegesports.com | Kristi Dosh

Last Updated on April 17, 2025This year marks the eleventh year we’ve partnered with NACDA and its affiliates to offer a workshop for young professionals and students to receive feedback on their cover letters, resumes and to participate in a mock interview. The workshop is free and open to all registered convention attendees and will be held onsite at the convention in Orlando.