Buzz in Content

BuzzInContent.com is India’s pioneering news platform focused on content marketing. It aims to be a driving force in the rapidly changing landscape of content marketing.

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Are influencers and agencies ready for the CPA showdown?

2 months ago | buzzincontent.com | Vishesh Sharma

influencers brands micro-influencers agencies nano-influencers macro influencers
AI influencers: Just a trend or the next stage of influencer marketing?

2 months ago | buzzincontent.com | Vishesh Sharma

influencers influencer marketing Artificial Intelligence marketing AI influencers Gen AI
The aftermath of Ranveer Allahbadia’s viral controversy: Will creators face a new era of regulation?

Feb 13, 2025 | buzzincontent.com | Vishesh Sharma

New Delhi: Popularly known as BeerBiceps, Ranveer Allahbadia’s distasteful comments on parents and sex at Samay Raina’s show India’s Got Latent have led to massive outrage across the country. Along with public outrage and FIRs, Allahbadia lost more than 1.5 lakh followers across all platforms in the past few days (Qoruz data). Some brands with whom BuzzInContent.com spoke have become extra cautious of their associations with influencers after this incident.
How to measure influencer marketing ROI

Jan 19, 2025 | buzzincontent.com | Vishesh Sharma

New Delhi: It was the second day of the India Digital Summit, and panellists from the industry sat to discuss “influencers.” Their agenda? Setting the standards for measurement and impact.
NDTV Brand Studio’s playbook: The secret to winning branded content

Jan 10, 2025 | buzzincontent.com | Akansha Srivastava

New Delhi: NDTV is doubling down on its efforts on the branded content front, with its Brand Studio leading the charge in creating impactful content IPs. Gaurav Dewani, Revenue Head of NDTV Brand Studio, spoke to BuzzInContent.com about the growing importance of this segment and how NDTV is setting new benchmarks. "NDTV’s Brand Studio stands as a cornerstone of our business. For over a decade, we have been at the forefront of creating pioneering content for brands," said Dewani.
From zero to hero: The untold story of how talent managers help creators succeed

Nov 28, 2024 | buzzincontent.com | Vishesh Sharma

New Delhi: We frequently hear people saying, “Wow, Bhuvan Bam went from YouTube to TV in just a few years,” and we are amazed by their journey. But the question here is, do these creators reach these heights alone? Do they manage to sign contracts with brands, manage controversies, speak at events, analyse data, and reply to fans all alone? Of course not! A creator's journey to fame can be divided into six stages.
AMD launches gaming talk show ‘AMD Play Sphere’

Nov 26, 2024 | buzzincontent.com | Akansha Srivastava

New Delhi: AMD has launched AMD Play Sphere, an eight-episode gaming talk show series that brings together prominent gaming personalities from across India. This initiative marks AMD's first venture into gaming-focused content production in the country. The series premiered on November 20, with new episodes being released weekly on the AMD Gaming YouTube channel.
How Gen Z connects with creators differently than millennials, Myntra CMO explains

Nov 22, 2024 | buzzincontent.com | Akansha Srivastava

New Delhi: Gen Z isn’t just about viral trends and flashy influencers; they’re digging deeper into the creator economy by engaging more with nano and micro-influencers than the traditional macro ones. Whether it’s a relatable product review from an influencer with a few thousand followers or a quirky DIY video, Gen Z is choosing connection over scale, making niche creators the new cool.
Zee’s TV characters become ‘Dilfluencers,’ influencing what you add to your shopping cart

Nov 21, 2024 | buzzincontent.com | Akansha Srivastava

New Delhi: Zee Entertainment is putting its beloved TV characters in the spotlight as ‘dilfluencers"—using their fandom and community power to drive brand collaborations. While they’ve dabbled in branded content for years, this marks the first time they’ve formalised it into a full-fledged business model. Kartik Mahadev, Chief Marketing Officer, Content SBU, Zee, said, “For the last couple of years, we’ve been building a community around our beloved TV characters.
How rural creators are rewriting the rules of digital stardom

Nov 15, 2024 | buzzincontent.com | Akansha Srivastava

content creators collaboration India Bharat brand creator consumer Monk Entertainment