Byrdie

Byrdie is an online and mobile platform that offers a wide range of beauty-related content, making it easy for users to shop for the best products. From the newest celebrity trends to classic beauty tutorials, Byrdie covers it all. Founded by the team behind WhoWhatWear.com, the site provides readers with expert insights, including beauty tips from celebrities and advice from renowned hairstylists and makeup artists. With its stylish articles and a unique focus on celebrity culture, Byrdie serves as both a helpful resource and a source of inspiration for anyone interested in online beauty shopping and information. The platform was established in Los Angeles in 2013.

National, Consumer

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#10546

United States

#2668

Lifestyle/Beauty and Cosmetics

#17

Traffic sources

Monthly visitors

Articles

No One Is "Acting Their Age" Anymore-and That's a Good Thing

2 days ago | byrdie.com | Celia Shatzman

It all started with Super Bowl LIV. It was 2020, and Shakira and Jennifer Lopez shimmied and shook across the stage with more verve than a stadium full of Energizer bunnies. Then 43- and 50-year-olds, respectively, the world was aghast at their agility, stamina, and-dare I say it-brazen sex appeal. It seemed impossible that a woman entering her sixth decade could still move and sing like that. Women everywhere declared they wanted to look that good at 43 or 50.
Tatcha's Celeb-Loved Skincare Is on Rare Sale-and Byrdie Readers Get First Dibs

2 days ago | byrdie.com | Kim Grundy

If dewy glass skin is on your mood board for the summer, you're in luck. Celeb-loved skincare brand Tatcha's Friends and Family Sale is here, just in time to get your skin ready for any vacations, weddings, and events you have planned in the coming months. If you're unfamiliar with Tatcha, this Japanese skincare brand has everything you need for smooth, glowing skin, including viral moisturizers, pore-blurring serums, a radiance-boosting sunscreen, and the dreamiest cleansing oil.
These Face Masks Give You a True Spa Day for Just $10 (Plus Our Fave's on Sale)

2 days ago | byrdie.com | Clare Holden

While they might not be part of your everyday skincare routine, face masks are the must-have skin treat to give our complexions an extra dose of TLC. The good news is that the drugstore has some of the best options.
The Only Bikini Brands You Need This Summer-Editor-Tested and Stylist-Recommended

2 days ago | byrdie.com | Caitlyn Martyn

Shopping online for a bikini can feel like playing the lottery-you never know what could happen. There's a decent chance it flops; only a few are winners. Jokes aside, there are a few things to look for when shopping for a swimsuit: quality fabrics, chic designs, and, perhaps most importantly, generous return policies so you can feel more confident about your selections.
Lorde's Go-To Facialist Just Dropped Your Ice-Cold Summer Acne Essential

3 days ago | byrdie.com | Isabella Cacciatore

What do me, Zendaya, and Lorde have in common? Probably not much, save for the fact that we're all devoted clients of Sofie Pavitt, celebrity esthetician and New York's go-to "acne whisperer." While it's tricky to score an appointment with Pavitt herself (a perk of the job I don't take lightly), thanks to her namesake skincare brand, Sofie Pavitt Face, everyone can have a taste of her skin-clearing magic.
Here's Exactly How I Make This Fluffy, Country Blowout Last Through Summer Humidity

4 days ago | byrdie.com | Ali Webb

For many, achieving and maintaining volume is one of the biggest haircare dilemmas. Those with fine textures often wonder how to make their strands appear thicker, while people with longer, thicker hair may struggle to get styles to hold in a task that can feel like defying gravity. Personally, I'm saddled with a bit of both: My individual strands are finer and tangle easily, but I have a lot of hair, which creates ample opportunity for styling but requires a solid strategy to avoid flatness.
19 Mismatched Chrome Manicures That Prove More Is More

4 days ago | byrdie.com | Taylor Augustin

If there's one nail trend we will never get sick of, it's chrome nails, and we're willing to bet you feel the same way. The ultra-shiny finish elevates any color or nail design, making it the perfect element for a mismatched manicure. Instead of sticking with one color or one simple nail art, collage all of your nail favorites into one look. The best part is that there are no rules-anything goes! If you need some help getting the creative ideas flowing, we've got you covered.
All I Want Is This Silly Little Cat Purse

4 days ago | byrdie.com | Isabella Cacciatore

With the Met Gala taking place on Monday, the 2025 red carpet season has officially come to a close. With all the pomp and circumstance behind us, it's fun to take a look back at the moments that defined the season. There was Ayo Edebiri's Julia Roberts-inspired suit at the Golden Globes, a plethora of Audrey Hepburn cosplay at the Oscars, and the Betty Boop Bang takeover at the Met.
Bangle Stacking Is the Easiest Way to Upgrade Your Summer Looks-Here's How to Try It

5 days ago | byrdie.com | Alexandra Malmed

Key Takeaways When it comes to jewelry, more is quite often more. Maximalist trends have been ruling this accessories category as of late, from brooches galore to next-level pearls to charm necklaces (and all sorts of charm-adorned jewelry and bags, for that matter). One of the most popular is the return of the bangle, especially when stacked to your heart's content. The nostalgic-meets-modern practice has captured our hearts, and it's one of the easiest ways to personalize your look.
"Blush Stacking" Is the Best-Kept Celeb Secret for Blush That Lasts-Here's How To Try It

6 days ago | byrdie.com | Ashley Rebecca

Layering more than one blush might sound time-consuming at first, but, like most beauty trends, you have to trust the process. The method, known as blush stacking, is simple-it's the stacking or layering of your blushes in different formulas to help intensify the color and promote longer wear. The viral hack speaks for itself with high pigment payoff and longer staying power.