Who What Wear

Who What Wear is the top online platform for fashion content that blends aspiration with accessibility. It offers a stylish, practical, and fully shoppable experience. With features like trend analyses, celebrity fashion advice, wardrobe tips, and up-to-date fashion news, Who What Wear serves as your comprehensive style guide.

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#6709

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#1941

Lifestyle/Fashion and Apparel

#91

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Articles

Every Fashion Person Is Contemplating Buying This Pant Color Trend Instead of White or Black RN

23 hours ago | whowhatwear.com | Allyson Payer

Isn’t it fun that we live in a time and place in which pant color trends are a thing? Obviously, the default pant colors are black or white, but that gets kind of boring, don’t you think? Well, spring is the perfect time to add a pair of non-neutral-colored pants to your wardrobe, and the hue fashion people are shopping for this season is butter yellow. Butter yellow everything is everywhere, but butter yellow pants, in particular, feel especially cool and fresh.
Emma Roberts Talks Festival Fashion, the Denim Trend She's Bringing Back, and All-Day Boot Survival Tips

1 day ago | whowhatwear.com | Sierra Mayhew

Emma Roberts has been going to Coachella for over a decade, and this year, she's leaning into nostalgia more than ever. While attending the ultra-VIP Revolve Festival, the actress and style muse opened up about her approach to festival fashion—including the trend she's officially bringing back for 2025. Hint: It's equal parts practical and iconic.
Fittingly, Elizabeth Olsen Just Wore the Controversial The Row Sandals Everyone's Talking About

2 days ago | whowhatwear.com | Allyson Payer

Whether it's intentional or not, The Row has made a habit of taking ages-old shoe styles and putting a fresh twist on them, along with a near-$1k price tag. But regardless of the controversy around these shoes, they're always quick to sell out and go viral. Last summer, we had the brand's $890 Mara Flats, the jellies that proved they can, in fact, be elevated. So far for this spring (and impending summer), that controversial style that's selling out left and right is the Dune Flip-Flops.
I Thought I Could Never Revive My Damaged Curls—These Pro Tips Gave Me a Reset

2 days ago | whowhatwear.com | Sabrina Talbert

Growing up with curly hair wasn’t always the easiest. I was constantly looking for ways to tame my 3b, 3c curls, and before I hit my teens, I turned to flat irons and hair dryers on a regular basis. What started as an occasional trip to the salon turned into monthly visits that I kept up consistently for almost 10 years. The result: heat-damaged curls that completely lost their natural pattern.
The Best Barrel Handbags for Every Budget to Shop in 2025

3 days ago | whowhatwear.com | Brittany Davy

Anyone who loves a good handbag as much as I do knows that the right bag has the power to completely change your outfit. It can take even the most basic of clothing from simple to chic or turn timeless outfits into elevated, on-trend looks. And right now there's a new handbag silhouette that's caught my eye for the season ahead. Enter the barrel bag. What Is a Barrel Bag?
6 Celebrities I'd Really Like to Go Shopping With

4 days ago | whowhatwear.com | Allyson Payer

Here's the thing—I don't even really like to shop in IRL stores and much prefer online. But if given the random opportunity to go shopping with one of the six celebrities I'm about to name, I'd show up at a brick-and-mortar store with bells on. When making a purchase, especially a luxury investment one, an outside opinion is invaluable. But it should be someone whose taste you trust. And given how exhaustively I study what celebrities wear, I know which ones have the best taste.
So Easy, So Elegant—This Expensive-Looking Dress Trend Will Rule Summer 2025

4 days ago | whowhatwear.com | Natalie Munro

I love the summer months most for many reasons—the long evenings and brighter skies being chief amongst them—but I wouldn't be a fashion editor if I didn't count the joys of slipping into an easy summer dress amongst my favourite warm-weather perks. Easy and uncomplicated, stepping into a pretty dress and some chic sandals, relying only the sun's rays for warmth, is one of my greatest pleasures.
Fashion Insiders Are Ditching Classic French Tips for These Yellow Manicures Right Now

4 days ago | whowhatwear.com | Grace Lindsay

When it comes to nail trends, you can't go wrong with a classic white French tip. This chic nail design is completely timeless and is bound to complement everything in your wardrobe. That being said, now that summer is on its way, I'm a little bored with white nail polish. Don't get me wrong, there's nothing wrong with the shade, but this season I'm favouring those softer hues, such as almond milk nail polishes or butter yellow nail designs. In my opinion, these shades are so elevated.
There's Nothing Stopping Ballerina Alicia Mae Holloway From Soaring to New Heights

4 days ago | whowhatwear.com | Maya Thomas

Welcome to En Pointe, a quarterly series that offers a deep dive into the intersection of beauty and dance through the eyes of up-and-coming, multidisciplinary dance talent. Expect an intimate look into the daily lives, dreams, and dance-bag beauty essentials of the industry's best young performers.
I'm a Trends Expert, So Trust Me When I Tell You—These Miu Miu Sandals Will Be Gone Before Summer

5 days ago | whowhatwear.com | Natalie Munro

Each summer, a new designer sandal emerges as a hot-ticket item—one that has fashion people across the globe adding their names to wait lists and forming IRL queues to get their hands on a pair. Previous seasons have seen Chanel's iconic double velcro straps sell out across the board, with hopeful customers even purchasing tickets to get through Heathrow Airport security to snag a pair in the Terminal 5 boutique.