Who What Wear

Who What Wear

Who What Wear is the top online platform for fashion content that blends aspiration with accessibility. It offers a stylish, practical, and fully shoppable experience. With features like trend analyses, celebrity fashion advice, wardrobe tips, and up-to-date fashion news, Who What Wear serves as your comprehensive style guide.

National, Consumer
English
Online/Digital

Outlet metrics

Domain Authority
84
Ranking

Global

#6709

United States

#1941

Lifestyle/Fashion and Apparel

#91

Traffic sources
Monthly visitors

Articles

  • 23 hours ago | whowhatwear.com | Judith Jones

    I'm a sucker for a pretty trend. If lace, silk, chiffon, bows, and ruffles are involved, it's very likely going straight into my cart. My latest obsession is lace skirts—a trend which gained momentum last summer thanks to the rise of sheer styles on the runway. This summer, there are thankfully no signs of the trend slowing down.

  • 1 day ago | whowhatwear.com | Grace Lindsay

    This summer, there are plenty of bob hair trends to choose from. While the blunt bob will always be in style, recently I've noticed an interest in soft, low-maintenance, effortless styles such as the draped bob and the heartthrob bob. Yes, these trends are proving incredibly popular, and I can totally see why. With the warmer weather here to stay, none of us wants to be spending hours on our hair in the mornings. Instead, we want those short haircuts that embrace movement and texture.

  • 1 day ago | whowhatwear.com | Natalie Munro

    Throughout my years as a fashion journalist, I've written countless articles about Victoria Beckham's style. Between her tenure as a Spice Girls member, her iconic mid-'00s stadium-side looks and her transition to designer at the helm of her namesake label, Beckham has provided me with more article fuel than most. And while I've covered many of her most notable looks, I have to admit that I've never seen her step out in an outfit that's surprised me quite as much as this.

  • 1 day ago | whowhatwear.com | Natalie Munro

    I'll be honest—I've never really thought of myself as a sandals person. While my collection of ballet flats is creeping into double digits, I own just one lonely pair of sandals, which I reach for only when absolutely necessary. Chalk it up to the reality of city commuting or my unwavering love for a closed-toe shoe, but sandals and I have always maintained a polite distance. This season, however, I can feel my resolve starting to crack. Why?

  • 1 day ago | whowhatwear.com | Judith Jones

    There's nothing that adds an effortlessly cool touch to your look quite like a pair of sneakers. Sneakers are something I've come to rely upon as a solid and versatile shoe option for summer, balancing comfort and style—they're the ideal option when you're walking long distances or on your feet most of the day (no blisters from sandal straps in sight!).