Who What Wear

Who What Wear

Who What Wear is the top online platform for fashion content that blends aspiration with accessibility. It offers a stylish, practical, and fully shoppable experience. With features like trend analyses, celebrity fashion advice, wardrobe tips, and up-to-date fashion news, Who What Wear serves as your comprehensive style guide.

National, Consumer
English
Online/Digital

Outlet metrics

Domain Authority
84
Ranking

Global

#5008

United States

#1338

Lifestyle/Fashion and Apparel

#65

Traffic sources
Monthly visitors

Articles

  • 2 days ago | whowhatwear.com | Audry Hiaoui

    The Nordstrom Anniversary Sale is almost here, and it's genuinely one of editors' most looked-forward-to sales of the year. Early access runs from July 8 to 11, with the main event July 12 through August 3. As if that wasn't enough, I was scrolling on Nordstrom today, and I stumbled upon an ongoing designer sale with pieces up to 60% that's happening right now. I online shop every day for work, and I'm not exaggerating when I say I was actually shocked at what's marked down.

  • 2 days ago | whowhatwear.com | Audry Hiaoui

    I'm currently sitting next to my air conditioner during a heat wave in New York City. It's 96° outside right now, tomorrow's forecast has a high off 99°, and the only reasonable dress code feels like "as little as possible." Today, I'm wearing a full white outfit made up of a Hanes boys' tank and a swim skort. If there's ever a season for sticking to the basics, it's summer. That said, no matter the season, my approach to shopping stays pretty consistent.

  • 2 days ago | whowhatwear.com | Eliza Huber

    It really is unfortunate, but wearing only The Row simply isn't possible for most people, myself included. Perhaps you can supply your closet with a piece or two—a pair of shoes, one handbag, a secondhand skirt, or a pair of timeless trousers—but an entire wardrobe isn't feasible for the majority of consumers. Fortunately, great brands like this one aren't just suppliers of clothing, shoes, and accessories.

  • 3 days ago | whowhatwear.com | Eliza Huber

    If you've ever wondered what makes French girls and people in Paris especially such cool, admirable dressers, the secret lies in timeless wardrobe items. Look through the feed of your favorite Paris-based content creator, editor, model, or stylist, and you'll probably find photos of them wearing staples like 501s, Hermès Kelly bags, and Cartier Tank watches. Then they add a white tee, tank top, or button-down shirt, and can walk out the door.

  • 3 days ago | whowhatwear.com | Eliza Huber

    If you, like me, haven't touched your collection of miniskirts this summer, giving far too much attention to midi and knee-length styles instead, take this as a sign to snap out of it. Miniskirts are second to none, especially in the summer, and fortunately for those of us who temporarily forgot that, Kaia Gerber just served as a well-timed reminder.